Exam 1: What Is Strategy

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________ is best described as a set of goal-directed actions a firm takes to gain and sustain superior performance relative to competitors.

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A positive relationship between vision statements and firm performance is more likely to exist when

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Which of the following is an implication of all firms in an industry pursuing a low-cost position through application of competitive benchmarking?

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A vision describes in broad, inspirational terms what an organization hopes to accomplish in the future.

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Which of the following is an example of competitive parity?

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Comment on the statement "Customer-oriented visions do not define how a customer need will be met."

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Which of the following is an element of good strategy?

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Jake's Taxi Service is a new entrant to the taxi industry. It has achieved success by staking out a unique position in the industry. How did Jake's Taxi Service mostly likely achieve this position?

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As the strategic manager of CutRite Scissors, you are tasked with producing a strategy for introducing a new line of premium scissors. Your competitor produces a line of similar scissors at a cost of $1 and sells them for $12. Because your company has inferior production capabilities, your scissors will cost $3 each to produce. However, your handle is proven to be more comfortable than your competitors'. Assuming you are guaranteed to sell the same number of units as your competitor, which of the following strategies is most likely to achieve a competitive advantage?

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Which of the following is an example of a business acting upon an organizational core value?

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The average cost of production for a bottle of vitamin water in the industry is $4 while its average price is $7. StoreAll Inc. manufactures the same product for $3 per bottle and sells it for $7 per bottle. Which of the following statements is most likely true of StoreAll Inc. in this scenario?

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Which of the following provides an example of what AFI strategy framework is used for?

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Explain product-oriented vision statements with the help of an example.

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Free Winds, Inc. is a company that manufactures a variety of generators that run on wind power. The company envisions that wind technology will replace all forms of exhaustible energy sources in the near future. Which of the following statements will make an accurate vision for Free Winds?

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The pharmaceutical company Merck's new drug Vioxx was a blockbuster, generating revenues of $2.5 billion a year by 2002 and growing fast. When allegations that the drug caused heart attacks and strokes began to appear in the medical community, and that Merck had suppressed evidence about Vioxx's dangerous side effects from early clinical trials, Merck announced the voluntary withdrawal of Vioxx from the market. In this example, Merck provides an example of what can happen if a company deviates from its

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The three tasks of the AFI strategy framework are to Assemble a prototype, Find a buyer, and Incorporate feedback.

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How is competitive advantage different from competitive parity?

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What part of the AFI strategy framework does the question "How does the firm make money?" relate to?

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Why is it important for firms in the same industry to choose distinct but different strategic positions?

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Underperformance relative to other firms in the same industry or the industry average results in a(n) ________ for a firm.

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