Exam 6: Business Intelligence Implementation: Integration and Emerging Trends

Mobile social networking refers to social networking where members converse and connect with one another using cell phones or other mobile devices. It is much more popular in Japan, South Korea, and China than it is in the West.

Gillette has used RFID to determine whether stores have stocked their shelves with particular items for a particular promotion. They found that in those stores that used RFID to move a product from the backroom to the shelf before a promotion started, sales were ________ than those that did not move the product in a timely manner.

Fundamentally, RFID is one example of automatic identification technologies, unlike scanner-based barcodes and magnetic strips.

List three reasons for BI project failures.

Privacy has long been a(n) ________ issue.

RFID tag data, in its purest form, is a series of ________.

One of the applications of the massive amounts of data that are generated by RFID is in supply-chain management.

Virtual worlds are well-developed, interesting tools for businesses and consumers and have gained widespread acceptance.

________ software is used to identify, represent, analyze, visualize, or simulate network nodes and edges from various types of input data, including mathematical models of social networks.

Advertising and sales are the major EC activities in public social networks.

RFID tag data for products consist of the following information except:

Placing ________ chips on each flavor cartridge and using readers allows Coca-Cola to test new drink flavors and concepts, observe what flavors and combinations customers are choosing, identify regional preferences, and keep track of the amounts they are drinking.

How are real-world institutions, such as businesses and government agencies, incorporating virtual worlds into their strategic marketing initiatives?

Which is not a major advantage of using Second Life for decision support?

Mobile social networking is much ________ popular in Japan, South Korea, and China than it is in the West.

Simulating the real world via the use of tribes makes it possible to provide personalized services to each user without collecting personally identifiable information.

Serious ________ issues may develop with the introduction of intelligent systems; liability and privacy are the dominant problem areas.

List four characteristics and benefits of SaaS.

On the positive side for RFID, ________ have a longer read range, better accuracy, more complex rewritable information storage, and richer processing capabilities.

Describe three representative characteristics of the Web 2.0 environment.