Exam 2: Planning Implementing and Evaluating Marketing Strategies

Kinko's partnership with FedEx has given it a _______ in the printing, faxing, and delivery market. Since this partnership can't be easily copied by the competition, it also represents a(an) ____ advantage.

Discuss the creation of a marketing plan. What are the major components of a marketing plan?

Hallaway's Corp.'s new shampoo, VS2, is faltering badly in the market. Hallaway's marketing personnel are unsure who is responsible for various marketing tasks, when these tasks are to be completed, or what resources have been allocated. Hallaway Marketing Director Carolyn Willis said that the problem is that VS2 has the most poorly written ____ she has ever seen.

Marketing planning and implementation are inextricably linked in successful businesses.

Successful business organizations should take actions to convert internal weaknesses into ____ and external threats into ____.

Corporate strategy determines the means for utilizing resources in the functional areas of business to reach the organization's goals.

Based on the work by the Boston Consulting Group, products with a dominant share of the market and good prospects for growth are

Megan knows that whether she decides to interact with her customers in person, by phone, online, Facebook, Twitter, or by fax, that ____ should ultimately drive the marketing strategy.

A strategic window results from the right combination of circumstances and timing, allowing a firm to take action to reach a particular target market.

Identifying and analyzing a target market and developing a marketing mix to satisfy individuals in that market are essential elements of which of the following parts of strategic planning?

The reputation and well-known brand name of Rolex watches represents a ____ for Rolex.

Sometimes the information required to control marketing activities is available but too costly.

Which of the following statements about the marketing mix is incorrect?

Strategic planning is the process of ____________________.

A core competency is something a firm does extremely well-sometimes so well that it gives the company an advantage over its competition.

The process of putting marketing strategies into action is called

Describe the process of strategic planning. How does this process help marketing managers?

The director of marketing for 3M tapes tells the rest of the management team, "When it comes to our transparent packaging tape unit, our strategy will be to use funds generated here to support our venture in the industrial bonding market." This strategy indicates that the packaging tape unit falls into which one of the following classifications?

Because of its highly efficient and low-cost distribution system, Walmart has a ____ advantage over Kmart.

The Kingtel Corporation is expanding operations into countries outside the United States. To improve local managers' responsiveness to local conditions, Kingel's senior management has decided to delegate decision-making authority further down the chain of command. Acme is