Exam 11: Product Concepts

Intensive competition causes price increases during the growth stage of the product life cycle.

The depth of a product mix is measured by the average number of product types in a product line.

MADD (Mothers Against Drunk Driving) is a nonprofit organization that primarily markets

Supporting services, such as installation and guarantees, are part of a product.

During the growth stage of the product life cycle, marketers must

Ava, a purchasing agent for Trailsend Transport, is currently buying carpet from CarpetOne Inc. for use in an office area at Trailsend. While she is discussing the details of this carpet, the representative from CarpetOne tells her that she can see the actual product in one of their retail stores before finalizing the purchase. While in the retail store at CarpetOne, Ava not only approves the purchase for the office, but also decides she would like to purchase some of the same carpet for her home. The first carpet purchase is considered a ____ and the second carpet purchase is considered to be a ______.

Scenario 11.1 Use the following to answer the questions. Gillette shaving razors were first manufactured in 1895. Over the years, Gillette made improvements on their razors offering many "firsts" such as the Mach3, the Sensor, and the Fusion. For many years, women were forced to use razors designed primarily for men, but often marketed to women by offering them in different colors and with minimal modifications. In 1998 Gillette developed the Venus razor, based on the Mach3 but made specifically for women. Gillette promoted the Venus razor heavily, with television ads and other forms of media. The Gillette product line, now owned by Procter & Gamble, continues to introduce new versions of the Venus, such as the Venus Embrace, which has additional blades and other modifications. -Refer to Scenario 11.1. When Gillette developed the Venus razor in 1998, it was considered to be in the ___ stage of the product life cycle. Today, the Venus razor has several competitors and has increasing profits, most likely an example of the ___ stage.

Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?

Gap clothing stores sell primarily what type of products?

Which of the following is not a business product?

Process materials are used directly in the production of products.

Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?

Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and

The four major stages of a product life cycle include

Sales of Schwinn's apartment-sized exercise machine have experienced a steady climb; however, the profits have been negative. The Schwinn exercise machine is most likely in the ____ stage of the product life cycle.

A service is intangible and is the result of the application of human or mechanical efforts to people or objects.

The core product element of the total product can include installation, delivery, training, and financing.

During the decline stage of the product life cycle,

During the maturity stage

A light bulb can be all of the following except