Exam 14: Branding and Packaging

Consistency among package designs is essential for an organization's product mix.

Joe is an athlete who plays a variety of sports that all require various athletic shoes. He has a favorable attitude toward Nike shoes. This favorable attitude is called brand

Twin-packs and six-packs are examples of

When a cellphone manufacturer uses a policy of naming each of its phone products differently, such as the Neon, the Star, the Fanfare, and the Illusion, this strategy is called ____ branding.

A co-branded product from Sony and Martha Stewart would likely fail because

Sandwich bread would more likely be packaged in a green wrapper than a yellow one.

Nutritional information on labels is required by law, though consumers are indifferent to its availability.

A product that is simply labeled with the product category is considered a

Brand insistence is the strongest degree of brand loyalty but the least common type of brand loyalty.

The Federal Trade Commission is solely responsible for establishing and enforcing packaging regulations.

A secondary-use package is defined as one that

Brand insistence is the degree of brand loyalty in which a customer strongly prefers a specific brand, will accept no substitute, and is willing to spend a great deal of time and effort to acquire that brand.

Kellogg's Rice Krispies, a ____ brand, is likely to be found next to Crispy Rice, a ____ brand that has very similar coloring and styling for its package.

The amount of annual losses companies suffer from counterfeit products is estimated to be

Packaging is most important, as a strategic tool, for

Co-branding capitalizes on the trust that customers have in both companies involved, especially when the brands complement one another in the mind of the buyer.

Kleenex Boutique is a ____ of tissues made by the Kimberly-Clark Corporation.

Recently Jose went to a neighborhood grocery store to pick up a few items. When he looked for Old Spice Ultra deodorant, it was unavailable. Although there were a number of deodorant brands available, he did not buy any deodorant. Jose's behavior indicates that he most likely has what level of brand loyalty toward Old Spice Ultra deodorant?

Brands provide all of the following benefits for buyers except that they do not

Registration of a brand with the U.S. Patent and Trademark Office provides a firm with worldwide rights to use that brand for a specified time period.