Exam 11: Database and Direct Response Marketing and Personal Selling

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A program designed to build long-term loyalty and bonds with customers through the use of a personal touch facilitated by technology is a customer relationship management program.

(True/False)

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Question 201

The number one reason consumers remain in permission marketing programs is:

(Multiple Choice)

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Question 202

Customer relationship management programs are built on two primary metrics: lifetime value of customers and data mining.

(True/False)

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Question 203

In handling objections during the sales call, Gavin (the salesperson)normally will say "yes, but..." then proceed to explain his brand's benefits or features that will address the objection raised. This approach is called which method?

(Multiple Choice)

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Question 204

Successful cataloging requires:

(Multiple Choice)

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Question 205

Describe geocoding, customer clusters, and location-data tracking.

(Essay)

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Question 206

The primary benefit of database marketing is:

(Multiple Choice)

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Question 207

Geocoding allows for combining demographic information, geographic information, and purchase history data.

(True/False)

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Question 208

Showing 201 - 208 of 208

A program designed to build long-term loyalty and bonds with customers through the use of a personal touch facilitated by technology is a customer relationship management program.

The number one reason consumers remain in permission marketing programs is:

Customer relationship management programs are built on two primary metrics: lifetime value of customers and data mining.

In handling objections during the sales call, Gavin (the salesperson)normally will say "yes, but..." then proceed to explain his brand's benefits or features that will address the objection raised. This approach is called which method?

Successful cataloging requires:

Describe geocoding, customer clusters, and location-data tracking.

The primary benefit of database marketing is:

Geocoding allows for combining demographic information, geographic information, and purchase history data.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

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