Question 1

The niche marketing strategy used by Tom's of Maine, which used concentrated marketing, is in line with an individual marketing strategy.

Accepted Answer

A) True 
 B)False

Question 2

Not everyone is in favor of local marketing. Identify two arguments made against local marketing.

Accepted Answer

Those against local marketing argue that

Question 3

Assume that you have decided to use a niche strategy to advance your marketing goals. Characterize an attractive niche.

Accepted Answer

An attractive niche is distinguished as

Question 4

Give an example of how a company might target products to children in an ethical way.

Accepted Answer

The public is concerned when marketers t

Question 5

Pampers divides its market demographically on the basis of ________ into prenatal, new baby, baby, toddler, and preschooler.

Accepted Answer

A)  life stage 
B)  gender 
C)  age 
D)  income 
E)  social class 
A)  life stage 
B)  gender 
C)  age 
D)  income 
E)  social class

Question 6

A marketer is interested in segmenting a business market based on technology and customer capabilities. These criteria illustrate which of the following major segmentation variables?

Accepted Answer

A)  demographic variables 
B)  purchasing approaches 
C)  situational factors 
D)  personal characteristics 
E)  operating variables 
A)  demographic variables 
B)  purchasing approaches 
C)  situational factors 
D)  personal characteristics 
E)  operating variables

Question 7

A marketer is interested in segmenting a business market on ________ if the marketer's variables are loyalty and attitudes toward risk.

Accepted Answer

A)  situational factors 
B)  purchasing approaches 
C)  personal characteristics 
D)  operating variables 
E)  demographic variables 
A)  situational factors 
B)  purchasing approaches 
C)  personal characteristics 
D)  operating variables 
E)  demographic variables

Question 8

When the Modern Museum of Art separated its consumers by whether they were culture-oriented or outdoor-oriented for its new exhibit on art that used natural materials, they were using ________ segmentation.

Accepted Answer

A)  psychographic lifestyle 
B)  personality 
C)  behavioral occasions 
D)  social class 
E)  demographic 
A)  psychographic lifestyle 
B)  personality 
C)  behavioral occasions 
D)  social class 
E)  demographic

Question 9

General Motors, a leading American multinational automaker, sells cars for every purpose, budget, and personality. This is an example of ________ marketing.

Accepted Answer

A)  undifferentiated 
B)  differentiated 
C)  concentrated 
D)  niche 
E)  micro 
A)  undifferentiated 
B)  differentiated 
C)  concentrated 
D)  niche 
E)  micro

Question 10

________ is the science of using psychology and demographics to better understand consumers.

Accepted Answer

A)  Psychographics 
B)  Interactionism 
C)  Clustering 
D)  Demographic transition 
E)  Customerization 
A)  Psychographics 
B)  Interactionism 
C)  Clustering 
D)  Demographic transition 
E)  Customerization

Question 11

In the ________ step of the market segmentation process, the marketer determines which demographics, lifestyles, and usage behaviors make each needs-based segment distinct and identifiable.

Accepted Answer

A)  segment "acid test" 
B)  segment attractiveness 
C)  segment profitability 
D)  need-based segmentation 
E)  segment identification 
A)  segment "acid test" 
B)  segment attractiveness 
C)  segment profitability 
D)  need-based segmentation 
E)  segment identification

Question 12

Marketers can assume that people who buy a given product want the same benefits from it.

Accepted Answer

A) True 
 B)False

Question 13

Briefly describe the characteristics of the Millennials.

Accepted Answer

Born between 1977 and 1994, Millennials,

Question 14

With respect to business market offerings, if a marketer emphasizes a naked solution, he or she is emphasizing the product and service elements that all segment members value.

Accepted Answer

A) True 
 B)False

Question 15

Demographic variables are popular because they are often associated with consumer needs and wants and they are easy to measure.

Accepted Answer

A) True 
 B)False

Question 16

Describe the PRIZM method of segmenting consumer markets.

Accepted Answer

PRIZM, developed by Nielsen Claritas, st

Question 17

Briefly describe single-segment concentration with an example.

Accepted Answer

Examples may vary. With single-segment c

Question 18

Mothers-to-be are potential users who will turn into heavy users of infant products and services. By targeting mothers-to-be as future heavy users, producers of these products and services are segmenting consumers on the basis of ________.

Accepted Answer

A)  attitude 
B)  buyer-readiness stage 
C)  loyalty status 
D)  user status 
E)  benefits 
A)  attitude 
B)  buyer-readiness stage 
C)  loyalty status 
D)  user status 
E)  benefits

Question 19

To be useful, market segments must rate favorably on five key criteria. What are those criteria?

Accepted Answer

To be useful, market segments

Question 20

Which of the following statements about Gen Xers is True?

Accepted Answer

A)  Gen Xers are often willing to change brands. 
B)  Gen Xers are selective, confident, and impatient. 
C)  Gen Xers are socially conscious and concerned about the environment. 
D)  Gen Xers prize self-sufficiency and are pragmatic. 
E)  Technology is a barrier for Gen Xers. 
A)  Gen Xers are often willing to change brands. 
B)  Gen Xers are selective, confident, and impatient. 
C)  Gen Xers are socially conscious and concerned about the environment. 
D)  Gen Xers prize self-sufficiency and are pragmatic. 
E)  Technology is a barrier for Gen Xers.

The niche marketing strategy used by Tom's of Maine, which used concentrated marketing, is in line with an individual marketing strategy.

Not everyone is in favor of local marketing. Identify two arguments made against local marketing.

Assume that you have decided to use a niche strategy to advance your marketing goals. Characterize an attractive niche.

Give an example of how a company might target products to children in an ethical way.

Pampers divides its market demographically on the basis of ________ into prenatal, new baby, baby, toddler, and preschooler.

A marketer is interested in segmenting a business market based on technology and customer capabilities. These criteria illustrate which of the following major segmentation variables?

A marketer is interested in segmenting a business market on ________ if the marketer's variables are loyalty and attitudes toward risk.

When the Modern Museum of Art separated its consumers by whether they were culture-oriented or outdoor-oriented for its new exhibit on art that used natural materials, they were using ________ segmentation.

General Motors, a leading American multinational automaker, sells cars for every purpose, budget, and personality. This is an example of ________ marketing.

________ is the science of using psychology and demographics to better understand consumers.

In the ________ step of the market segmentation process, the marketer determines which demographics, lifestyles, and usage behaviors make each needs-based segment distinct and identifiable.

Marketers can assume that people who buy a given product want the same benefits from it.

Briefly describe the characteristics of the Millennials.

With respect to business market offerings, if a marketer emphasizes a naked solution, he or she is emphasizing the product and service elements that all segment members value.

Demographic variables are popular because they are often associated with consumer needs and wants and they are easy to measure.

Describe the PRIZM method of segmenting consumer markets.

Briefly describe single-segment concentration with an example.

Mothers-to-be are potential users who will turn into heavy users of infant products and services. By targeting mothers-to-be as future heavy users, producers of these products and services are segmenting consumers on the basis of ________.

To be useful, market segments must rate favorably on five key criteria. What are those criteria?

Which of the following statements about Gen Xers is True?

Defining Marketing for the New Realities

Developing and Implementing Marketing Strategies and Plans

Capturing Marketing Insights and Forecasting Demand

Creating Long-Term Loyalty Relationships

Analyzing Consumer and Business Markets

Crafting the Brand Positioning and Competing Effectively

Creating Brand Equity and Driving Growth

Setting Product Strategy and Introducing New Offerings

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Digital Communications: Online, Social Media, and Mobile

Managing Personal Communications: Direct and Database Marketing and Personal Selling

Tapping Into Global Markets

Filters

Exam 6: Identifying Market Segments and Targets

The niche marketing strategy used by Tom's of Maine, which used concentrated marketing, is in line with an individual marketing strategy.

Not everyone is in favor of local marketing. Identify two arguments made against local marketing.

Assume that you have decided to use a niche strategy to advance your marketing goals. Characterize an attractive niche.

Give an example of how a company might target products to children in an ethical way.

Pampers divides its market demographically on the basis of ________ into prenatal, new baby, baby, toddler, and preschooler.

A marketer is interested in segmenting a business market based on technology and customer capabilities. These criteria illustrate which of the following major segmentation variables?

A marketer is interested in segmenting a business market on ________ if the marketer's variables are loyalty and attitudes toward risk.

When the Modern Museum of Art separated its consumers by whether they were culture-oriented or outdoor-oriented for its new exhibit on art that used natural materials, they were using ________ segmentation.

General Motors, a leading American multinational automaker, sells cars for every purpose, budget, and personality. This is an example of ________ marketing.

________ is the science of using psychology and demographics to better understand consumers.

In the ________ step of the market segmentation process, the marketer determines which demographics, lifestyles, and usage behaviors make each needs-based segment distinct and identifiable.

Marketers can assume that people who buy a given product want the same benefits from it.

Briefly describe the characteristics of the Millennials.

With respect to business market offerings, if a marketer emphasizes a naked solution, he or she is emphasizing the product and service elements that all segment members value.

Demographic variables are popular because they are often associated with consumer needs and wants and they are easy to measure.

Describe the PRIZM method of segmenting consumer markets.

Briefly describe single-segment concentration with an example.

Mothers-to-be are potential users who will turn into heavy users of infant products and services. By targeting mothers-to-be as future heavy users, producers of these products and services are segmenting consumers on the basis of ________.

To be useful, market segments must rate favorably on five key criteria. What are those criteria?

Which of the following statements about Gen Xers is True?

Defining Marketing for the New Realities

Developing and Implementing Marketing Strategies and Plans

Capturing Marketing Insights and Forecasting Demand

Creating Long-Term Loyalty Relationships

Analyzing Consumer and Business Markets

Crafting the Brand Positioning and Competing Effectively

Creating Brand Equity and Driving Growth

Setting Product Strategy and Introducing New Offerings

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Digital Communications: Online, Social Media, and Mobile

Managing Personal Communications: Direct and Database Marketing and Personal Selling

Tapping Into Global Markets

Filters