Question 1

How does a firm with company-specific assets most likely benefit from vertical integration?

Accepted Answer

A)  confirming that external distributors are well trained 
B)  ensuring that employees are highly capable and skilled 
C)  providing customized solutions to high-value end-users 
D)  establishing credibility by showing dedication to the market 
E)  quantifying brand equity by monitoring all upstream activities 
A)  confirming that external distributors are well trained 
B)  ensuring that employees are highly capable and skilled 
C)  providing customized solutions to high-value end-users 
D)  establishing credibility by showing dedication to the market 
E)  quantifying brand equity by monitoring all upstream activities

Question 2

A manufacturer of a discontinuous innovation would most likely vertically integrate forward because of ________.

Accepted Answer

A)  idiosyncratic knowledge 
B)  performance ambiguity 
C)  limited infrastructures 
D)  unreliable outputs 
E)  market demands 
A)  idiosyncratic knowledge 
B)  performance ambiguity 
C)  limited infrastructures 
D)  unreliable outputs 
E)  market demands

Question 3

Which term refers to the concentration of market share in the hands of a few players?

Accepted Answer

A)  distribution 
B)  adaptation 
C)  specialization 
D)  integration 
E)  consolidation 
A)  distribution 
B)  adaptation 
C)  specialization 
D)  integration 
E)  consolidation

Question 4

Coca-Cola and PepsiCo most likely shifted from outsourcing to vertical integration for the purpose of ________.

Accepted Answer

A)  building brand equity 
B)  lowering bottling costs 
C)  negotiating with bottlers 
D)  meeting global demands 
E)  controlling fountain sales 
A)  building brand equity 
B)  lowering bottling costs 
C)  negotiating with bottlers 
D)  meeting global demands 
E)  controlling fountain sales

Question 5

According to the text,the best reason for vertical integration is ________.

Accepted Answer

A)  monitoring reverse logistics 
B)  owning a larger enterprise 
C)  obtaining new resources 
D)  sharing channel control 
E)  improving profit margins 
A)  monitoring reverse logistics 
B)  owning a larger enterprise 
C)  obtaining new resources 
D)  sharing channel control 
E)  improving profit margins

Question 6

Which term refers to a firm's overall knowledge base that cannot be readily redeployed to another principal?

Accepted Answer

A)  general-purpose assets 
B)  dedicated relationships 
C)  proprietary skill sets 
D)  idiosyncratic assets 
E)  brand equity 
A)  general-purpose assets 
B)  dedicated relationships 
C)  proprietary skill sets 
D)  idiosyncratic assets 
E)  brand equity

Question 7

A(n)________ can most likely be redeployed to benefit another principal without the manufacturer losing productive value.

Accepted Answer

A)  zero salvage know-how 
B)  proprietary knowledge 
C)  general-purpose asset 
D)  idiosyncratic asset 
E)  brand equity 
A)  zero salvage know-how 
B)  proprietary knowledge 
C)  general-purpose asset 
D)  idiosyncratic asset 
E)  brand equity

Question 8

Which statement about vertical integration in an uncertain environment is most likely true?

Accepted Answer

A)  Backward vertical integration is best for all firms. 
B)  Vertical integration is best for multinational corporations. 
C)  Outsourcing is best for firms with significant specificities. 
D)  Outsourcing will lead to far less performance ambiguities. 
E)  Outsourcing is best for firms without significant specificities. 
A)  Backward vertical integration is best for all firms. 
B)  Vertical integration is best for multinational corporations. 
C)  Outsourcing is best for firms with significant specificities. 
D)  Outsourcing will lead to far less performance ambiguities. 
E)  Outsourcing is best for firms without significant specificities.

Question 9

What is relational governance? What are the most likely causes and effects of relational governance?

Accepted Answer

Most arrangements with third parties exh

Question 10

Todd,an independent sales agent in the medical device industry,sells products made by six different manufacturers.Previously,Todd worked as a salesperson for only one medical device manufacturer.Since becoming a manufacturers' representative for multiple firms,Todd's sales have increased dramatically.What is the LEAST likely reason for Todd's current success?

Accepted Answer

A)  Todd relies on an efficiency template to monitor prices. 
B)  Todd offers a wide variety of medical devices to end-users. 
C)  Todd's portfolio of medical products supports one-stop shopping. 
D)  Todd's deep customer knowledge leads to repeat purchases and referrals. 
E)  Todd sells only the best medical devices produced by each manufacturer. 
A)  Todd relies on an efficiency template to monitor prices. 
B)  Todd offers a wide variety of medical devices to end-users. 
C)  Todd's portfolio of medical products supports one-stop shopping. 
D)  Todd's deep customer knowledge leads to repeat purchases and referrals. 
E)  Todd sells only the best medical devices produced by each manufacturer.

How does a firm with company-specific assets most likely benefit from vertical integration?

A manufacturer of a discontinuous innovation would most likely vertically integrate forward because of ________.

Which term refers to the concentration of market share in the hands of a few players?

Coca-Cola and PepsiCo most likely shifted from outsourcing to vertical integration for the purpose of ________.

According to the text,the best reason for vertical integration is ________.

Which term refers to a firm's overall knowledge base that cannot be readily redeployed to another principal?

A(n)________ can most likely be redeployed to benefit another principal without the manufacturer losing productive value.

Which statement about vertical integration in an uncertain environment is most likely true?

What is relational governance? What are the most likely causes and effects of relational governance?

Understanding Channel Strategies

End-User Analysis: Segmenting and Targeting

Channel Analysis: Auditing Marketing Channels

Designing Channel Structures and Strategies

Retailing Structures and Strategies

Wholesaling Structures and Strategies

Franchising Structures and Strategies

Emerging Channel Structures and Strategies

Managing Channel Power

Managing Channel Conflict

Managing Channel Relationships

Managing Channel Policies and Legalities

Managing Channel Logistics

Filters

Exam 4: Make Versus Buy Channel Analysis

How does a firm with company-specific assets most likely benefit from vertical integration?

A manufacturer of a discontinuous innovation would most likely vertically integrate forward because of ________.

Which term refers to the concentration of market share in the hands of a few players?

Coca-Cola and PepsiCo most likely shifted from outsourcing to vertical integration for the purpose of ________.

According to the text,the best reason for vertical integration is ________.

Which term refers to a firm's overall knowledge base that cannot be readily redeployed to another principal?

A(n)________ can most likely be redeployed to benefit another principal without the manufacturer losing productive value.

Which statement about vertical integration in an uncertain environment is most likely true?

What is relational governance? What are the most likely causes and effects of relational governance?

Understanding Channel Strategies

End-User Analysis: Segmenting and Targeting

Channel Analysis: Auditing Marketing Channels

Designing Channel Structures and Strategies

Retailing Structures and Strategies

Wholesaling Structures and Strategies

Franchising Structures and Strategies

Emerging Channel Structures and Strategies

Managing Channel Power

Managing Channel Conflict

Managing Channel Relationships

Managing Channel Policies and Legalities

Managing Channel Logistics

Filters