Question 1

What is the most likely buying motive for a retail sale?

Accepted Answer

A)  personal satisfaction 
B)  institutional use 
C)  business profit 
D)  channel power 
E)  industrial use 
A)  personal satisfaction 
B)  institutional use 
C)  business profit 
D)  channel power 
E)  industrial use

Question 2

Silver Star is a trendy,upscale jewelry store that sells unique silver earrings,rings,necklaces,and bracelets.Which service output is most likely important to Silver Star's positioning strategy?

Accepted Answer

A)  spatial convenience 
B)  product variety 
C)  customer service 
D)  product assortment 
E)  bulk breaking 
A)  spatial convenience 
B)  product variety 
C)  customer service 
D)  product assortment 
E)  bulk breaking

Question 3

What information can a retailer gain by calculating GMROI,GMROL,and GMROS? Briefly describe each.

Accepted Answer

Specific to the retail context,three int

Question 4

For retailers,SG&A expenses address the service output of ________.

Accepted Answer

A)  spatial convenience 
B)  product assortment 
C)  customer service 
D)  product variety 
E)  bulk breaking 
A)  spatial convenience 
B)  product assortment 
C)  customer service 
D)  product variety 
E)  bulk breaking

Question 5

Hybrid channel shoppers are most likely to ________.

Accepted Answer

A)  ignore the bricks-and-mortar channel 
B)  overlook the online service output channel 
C)  gather product information before making a purchase 
D)  negotiate with online retailers to gain the best prices 
E)  obtain some service outputs online and others offline 
A)  ignore the bricks-and-mortar channel 
B)  overlook the online service output channel 
C)  gather product information before making a purchase 
D)  negotiate with online retailers to gain the best prices 
E)  obtain some service outputs online and others offline

Question 6

Discuss the reasons that major retailers have increasingly more channel power than manufacturers.

Accepted Answer

First,sales of items normally sold by gr

Question 7

What should most likely be the main focus of a retail positioning strategy?

Accepted Answer

A)  annual average sales ratios 
B)  target market demands 
C)  inventory turnover 
D)  service output 
E)  retailer type 
A)  annual average sales ratios 
B)  target market demands 
C)  inventory turnover 
D)  service output 
E)  retailer type

Question 8

Which top-10 retailer does NOT engage in globalization?

Accepted Answer

A)  Home Depot 
B)  Safeway 
C)  Best Buy 
D)  Kroger 
E)  Tesco 
A)  Home Depot 
B)  Safeway 
C)  Best Buy 
D)  Kroger 
E)  Tesco

Question 9

If a retailer needs to evaluate its performance according to the return it earns on inventory investments,which of the following would be most useful?

Accepted Answer

A)  SPM 
B)  ECR 
C)  GMROI 
D)  GMROL 
E)  GMROS 
A)  SPM 
B)  ECR 
C)  GMROI 
D)  GMROL 
E)  GMROS

Question 10

Great Groceries and Tasty Tomato Company maintain an electronic link that lets Tasty Tomato Company know when Great Groceries is running low on spaghetti sauce.The information triggers an automatic reorder in the electronic system.Which of the following is most likely being used by Great Groceries and Tasty Tomato Company?

Accepted Answer

A)  corporate intranet 
B)  benchmarking system 
C)  automatic marketing system 
D)  inventory management program 
E)  continuous replenishment program 
A)  corporate intranet 
B)  benchmarking system 
C)  automatic marketing system 
D)  inventory management program 
E)  continuous replenishment program

Question 11

What is the top retailer in the world?

Accepted Answer

A)  Tesco 
B)  Costco 
C)  Wal-Mart 
D)  Walgreen 
E)  Carrefour 
A)  Tesco 
B)  Costco 
C)  Wal-Mart 
D)  Walgreen 
E)  Carrefour

Question 12

Which term refers to the breadth of the product lines available from a retailer?

Accepted Answer

A)  assortment 
B)  collection 
C)  variety 
D)  range 
E)  class 
A)  assortment 
B)  collection 
C)  variety 
D)  range 
E)  class

Question 13

Tasty Tomato Company temporarily cut the wholesale price of canned tomatoes by 10%.In response to the price cut,Great Groceries purchased a three month supply of canned tomatoes,which is twice the amount the retailer would normally buy.Which term best describes the actions of Great Groceries?

Accepted Answer

A)  forward buying 
B)  price diverting 
C)  gray marketing 
D)  downline marketing 
E)  continuous replenishment 
A)  forward buying 
B)  price diverting 
C)  gray marketing 
D)  downline marketing 
E)  continuous replenishment

Question 14

Roberto purchased an iPod at Best Buy and plans to download music that will keep him motivated while jogging.Which term best describes Roberto's transaction?

Accepted Answer

A)  resale 
B)  retail sale 
C)  niche sale 
D)  direct sale 
E)  wholesale sale 
A)  resale 
B)  retail sale 
C)  niche sale 
D)  direct sale 
E)  wholesale sale

Question 15

Which of the following is most likely a true statement about Zara's retailing strategy?

Accepted Answer

A)  Zara spends significantly on magazine advertising to remind shoppers of store products. 
B)  Zara's designers bring fewer new designs to market than larger retailers like The Gap. 
C)  Zara can design and manufacture a product and have it in stores in six days. 
D)  Zara collects less than the industry average of list price on clothing items. 
E)  Zara has few inventories in its system because of high turnover rates. 
A)  Zara spends significantly on magazine advertising to remind shoppers of store products. 
B)  Zara's designers bring fewer new designs to market than larger retailers like The Gap. 
C)  Zara can design and manufacture a product and have it in stores in six days. 
D)  Zara collects less than the industry average of list price on clothing items. 
E)  Zara has few inventories in its system because of high turnover rates.

Question 16

What is the LEAST likely problem faced by retailers that intend to expand globally?

Accepted Answer

A)  a lack of quality real estate locations for building retail stores 
B)  the ability to develop effective supplier relationships in new markets 
C)  the need to offer locally and culturally appropriate products and packaging 
D)  variations in zoning regulations, taxation, labor practices, and hours of operation 
E)  the virtuous cycle of fast-changing infrastructures and technological communication 
A)  a lack of quality real estate locations for building retail stores 
B)  the ability to develop effective supplier relationships in new markets 
C)  the need to offer locally and culturally appropriate products and packaging 
D)  variations in zoning regulations, taxation, labor practices, and hours of operation 
E)  the virtuous cycle of fast-changing infrastructures and technological communication

Question 17

Which product category most likely relies on e-commerce sales the LEAST?

Accepted Answer

A)  clothing 
B)  health and beauty aids 
C)  computer hardware 
D)  books and magazines 
E)  appliances and electronics 
A)  clothing 
B)  health and beauty aids 
C)  computer hardware 
D)  books and magazines 
E)  appliances and electronics

Question 18

The illegal practice of distributing authorized,branded goods through unauthorized channels overseas is known as ________.

Accepted Answer

A)  slotting 
B)  diverting 
C)  price gouging 
D)  forward buying 
E)  gray marketing 
A)  slotting 
B)  diverting 
C)  price gouging 
D)  forward buying 
E)  gray marketing

Question 19

Meredith works as a buyer for Famous Footwear,which means she is most likely responsible for ________.

Accepted Answer

A)  hiring sales representatives for shoe outlets 
B)  responding to customer complaints about shoes 
C)  designing new shoes for the retail outlets to sell 
D)  developing marketing promotions for new shoes 
E)  negotiating trade deals with shoe manufacturers 
A)  hiring sales representatives for shoe outlets 
B)  responding to customer complaints about shoes 
C)  designing new shoes for the retail outlets to sell 
D)  developing marketing promotions for new shoes 
E)  negotiating trade deals with shoe manufacturers

Question 20

Which service output requires that a retailer keep a product in stock at all times?

Accepted Answer

A)  product and service assortment 
B)  waiting and delivery time 
C)  spatial convenience 
D)  product variety 
E)  bulk breaking 
A)  product and service assortment 
B)  waiting and delivery time 
C)  spatial convenience 
D)  product variety 
E)  bulk breaking

What is the most likely buying motive for a retail sale?

Silver Star is a trendy,upscale jewelry store that sells unique silver earrings,rings,necklaces,and bracelets.Which service output is most likely important to Silver Star's positioning strategy?

What information can a retailer gain by calculating GMROI,GMROL,and GMROS? Briefly describe each.

For retailers,SG&A expenses address the service output of ________.

Hybrid channel shoppers are most likely to ________.

Discuss the reasons that major retailers have increasingly more channel power than manufacturers.

What should most likely be the main focus of a retail positioning strategy?

Which top-10 retailer does NOT engage in globalization?

If a retailer needs to evaluate its performance according to the return it earns on inventory investments,which of the following would be most useful?

What is the top retailer in the world?

Which term refers to the breadth of the product lines available from a retailer?

Tasty Tomato Company temporarily cut the wholesale price of canned tomatoes by 10%.In response to the price cut,Great Groceries purchased a three month supply of canned tomatoes,which is twice the amount the retailer would normally buy.Which term best describes the actions of Great Groceries?

Roberto purchased an iPod at Best Buy and plans to download music that will keep him motivated while jogging.Which term best describes Roberto's transaction?

Which of the following is most likely a true statement about Zara's retailing strategy?

What is the LEAST likely problem faced by retailers that intend to expand globally?

Which product category most likely relies on e-commerce sales the LEAST?

The illegal practice of distributing authorized,branded goods through unauthorized channels overseas is known as ________.

Meredith works as a buyer for Famous Footwear,which means she is most likely responsible for ________.

Which service output requires that a retailer keep a product in stock at all times?

Understanding Channel Strategies

End-User Analysis: Segmenting and Targeting

Channel Analysis: Auditing Marketing Channels

Make Versus Buy Channel Analysis

Designing Channel Structures and Strategies

Wholesaling Structures and Strategies

Franchising Structures and Strategies

Emerging Channel Structures and Strategies

Managing Channel Power

Managing Channel Conflict

Managing Channel Relationships

Managing Channel Policies and Legalities

Managing Channel Logistics

Filters

Exam 6: Retailing Structures and Strategies

What is the most likely buying motive for a retail sale?

Silver Star is a trendy,upscale jewelry store that sells unique silver earrings,rings,necklaces,and bracelets.Which service output is most likely important to Silver Star's positioning strategy?

What information can a retailer gain by calculating GMROI,GMROL,and GMROS? Briefly describe each.

For retailers,SG&A expenses address the service output of ________.

Hybrid channel shoppers are most likely to ________.

Discuss the reasons that major retailers have increasingly more channel power than manufacturers.

What should most likely be the main focus of a retail positioning strategy?

Which top-10 retailer does NOT engage in globalization?

If a retailer needs to evaluate its performance according to the return it earns on inventory investments,which of the following would be most useful?

What is the top retailer in the world?

Which term refers to the breadth of the product lines available from a retailer?

Tasty Tomato Company temporarily cut the wholesale price of canned tomatoes by 10%.In response to the price cut,Great Groceries purchased a three month supply of canned tomatoes,which is twice the amount the retailer would normally buy.Which term best describes the actions of Great Groceries?

Roberto purchased an iPod at Best Buy and plans to download music that will keep him motivated while jogging.Which term best describes Roberto's transaction?

Which of the following is most likely a true statement about Zara's retailing strategy?

What is the LEAST likely problem faced by retailers that intend to expand globally?

Which product category most likely relies on e-commerce sales the LEAST?

The illegal practice of distributing authorized,branded goods through unauthorized channels overseas is known as ________.

Meredith works as a buyer for Famous Footwear,which means she is most likely responsible for ________.

Which service output requires that a retailer keep a product in stock at all times?

Understanding Channel Strategies

End-User Analysis: Segmenting and Targeting

Channel Analysis: Auditing Marketing Channels

Make Versus Buy Channel Analysis

Designing Channel Structures and Strategies

Wholesaling Structures and Strategies

Franchising Structures and Strategies

Emerging Channel Structures and Strategies

Managing Channel Power

Managing Channel Conflict

Managing Channel Relationships

Managing Channel Policies and Legalities

Managing Channel Logistics

Filters