Question 1

Land O'Lakes,Sunkist,and Ocean Spray are examples of ________.

Accepted Answer

A)  wholesalers 
B)  consumer groups 
C)  farm cooperatives 
D)  master distributors 
E)  independent franchisors 
A)  wholesalers 
B)  consumer groups 
C)  farm cooperatives 
D)  master distributors 
E)  independent franchisors

Question 2

A firm that sells physical inputs and products to other businesses is best described as a(n)________.

Accepted Answer

A)  contractor 
B)  wholesaler 
C)  merchant 
D)  marketer 
E)  retailer 
A)  contractor 
B)  wholesaler 
C)  merchant 
D)  marketer 
E)  retailer

Question 3

What is an objective of wholesaler federations?

Accepted Answer

A)  sharing title to products and services 
B)  reducing promotional costs and activities 
C)  eliminating redundant inventory or service operations 
D)  providing an alternative to retailer and manufacturer cooperatives 
E)  assisting manufacturers with their exporting and importing activities 
A)  sharing title to products and services 
B)  reducing promotional costs and activities 
C)  eliminating redundant inventory or service operations 
D)  providing an alternative to retailer and manufacturer cooperatives 
E)  assisting manufacturers with their exporting and importing activities

Question 4

How do wholesaler voluntary groups differ from cooperative groups? What are the benefits of cooperative groups?

Accepted Answer

In both wholesaler voluntary groups and

Question 5

Which term refers to a large,full-line,versatile wholesaler that is able to serve many environments well?

Accepted Answer

A)  progressive firm 
B)  extreme generalist 
C)  fragmented firm 
D)  extreme specialist 
E)  catalyst firm 
A)  progressive firm 
B)  extreme generalist 
C)  fragmented firm 
D)  extreme specialist 
E)  catalyst firm

Question 6

According to the author,what has been a significant factor in the large number of consolidations in the wholesale distributor industry?

Accepted Answer

A)  globalization of retailers 
B)  shifting channel power 
C)  federal regulations 
D)  investments in IT 
E)  end user demands 
A)  globalization of retailers 
B)  shifting channel power 
C)  federal regulations 
D)  investments in IT 
E)  end user demands

Question 7

How do channel members benefit from joining federations?

Accepted Answer

In federations,the goal is to enter into

Question 8

An agent or broker most likely ________.

Accepted Answer

A)  takes ownership of represented products 
B)  maintains large inventories of products 
C)  sells tangible products but not services 
D)  earns a commission for selling products 
E)  handles delivery and logistical details 
A)  takes ownership of represented products 
B)  maintains large inventories of products 
C)  sells tangible products but not services 
D)  earns a commission for selling products 
E)  handles delivery and logistical details

Question 9

What is the primary reason that the onion industry has failed to be successful in Niger?

Accepted Answer

A)  high amount of local sourcing 
B)  poor reputation of wholesalers 
C)  formation of wholesaler co-ops 
D)  involvement of retailer-sponsored alliances 
E)  deregulation of food industry by the government 
A)  high amount of local sourcing 
B)  poor reputation of wholesalers 
C)  formation of wholesaler co-ops 
D)  involvement of retailer-sponsored alliances 
E)  deregulation of food industry by the government

Question 10

How has e-commerce most likely benefitted wholesalers?

Accepted Answer

A)  Wholesalers with an online presence can globalize the supply chain. 
B)  Independent electronic exchanges allow wholesalers to promote services. 
C)  The risk of defective goods sold by fake e-merchants has been eliminated. 
D)  Reverse online auctions enable wholesalers to improve customer relationships. 
E)  Wholesalers gain more customer knowledge which leads to better service and value. 
A)  Wholesalers with an online presence can globalize the supply chain. 
B)  Independent electronic exchanges allow wholesalers to promote services. 
C)  The risk of defective goods sold by fake e-merchants has been eliminated. 
D)  Reverse online auctions enable wholesalers to improve customer relationships. 
E)  Wholesalers gain more customer knowledge which leads to better service and value.

Land O'Lakes,Sunkist,and Ocean Spray are examples of ________.

A firm that sells physical inputs and products to other businesses is best described as a(n)________.

What is an objective of wholesaler federations?

How do wholesaler voluntary groups differ from cooperative groups? What are the benefits of cooperative groups?

Which term refers to a large,full-line,versatile wholesaler that is able to serve many environments well?

According to the author,what has been a significant factor in the large number of consolidations in the wholesale distributor industry?

How do channel members benefit from joining federations?

An agent or broker most likely ________.

What is the primary reason that the onion industry has failed to be successful in Niger?

How has e-commerce most likely benefitted wholesalers?

Understanding Channel Strategies

End-User Analysis: Segmenting and Targeting

Channel Analysis: Auditing Marketing Channels

Make Versus Buy Channel Analysis

Designing Channel Structures and Strategies

Retailing Structures and Strategies

Franchising Structures and Strategies

Emerging Channel Structures and Strategies

Managing Channel Power

Managing Channel Conflict

Managing Channel Relationships

Managing Channel Policies and Legalities

Managing Channel Logistics

Filters

Exam 7: Wholesaling Structures and Strategies

Land O'Lakes,Sunkist,and Ocean Spray are examples of ________.

A firm that sells physical inputs and products to other businesses is best described as a(n)________.

What is an objective of wholesaler federations?

How do wholesaler voluntary groups differ from cooperative groups? What are the benefits of cooperative groups?

Which term refers to a large,full-line,versatile wholesaler that is able to serve many environments well?

According to the author,what has been a significant factor in the large number of consolidations in the wholesale distributor industry?

How do channel members benefit from joining federations?

An agent or broker most likely ________.

What is the primary reason that the onion industry has failed to be successful in Niger?

How has e-commerce most likely benefitted wholesalers?

Understanding Channel Strategies

End-User Analysis: Segmenting and Targeting

Channel Analysis: Auditing Marketing Channels

Make Versus Buy Channel Analysis

Designing Channel Structures and Strategies

Retailing Structures and Strategies

Franchising Structures and Strategies

Emerging Channel Structures and Strategies

Managing Channel Power

Managing Channel Conflict

Managing Channel Relationships

Managing Channel Policies and Legalities

Managing Channel Logistics

Filters