Exam 7: Product-Selling Strategies That Add Value

A front desk clerk at a ReView Hotel receives a call from a ReView Gold Rewards Member guest complaining that the wireless Internet in her room is fading in and out.Without Internet access,she won't be able to make her deadline for this business trip. -Why is it most likely important to maintain this guest's satisfaction with the hotel and the front desk clerk?

Your ability to separate yourself and your product from that of your competitors is referred to as:

Positioning is the set of benefits and values the company promises to deliver to customers to satisfy their needs.

List and describe the three parts of the Product Solutions Selling Model.

Customer satisfaction most likely arises from:

Money that a bank has available for customer loans would be an example of a(n):

In recent years,the "fax attack" model of car shopping has become popular.In a "fax attack," a customer sends a fax to every car dealership within a certain radius listing the make and features of the car they would like,along with the price they are willing to pay,and asks dealerships that will match that price to contact the customer.In essence,the customers set both the features and the price for the car.McCall Automotive has experienced a sharp increase in the number of fax attacks,and Phil,the sales manager,is seeking methods for addressing the situation.Phil is also concerned about the dealership's positioning strategies and market share. -Phil believes that the dealership should lower car prices to capture a higher share of the market.Which statement best supports Phil's argument?