Exam 4: Communication Styles: a Key to Adaptive Selling Today
Exam 1: Relationship Selling Opportunities in the Information Economy67 Questions
Exam 2: Evolution of Selling Models That Compliment the Marketing Concept67 Questions
Exam 3: Creating Value With a Relationship Strategy67 Questions
Exam 4: Communication Styles: a Key to Adaptive Selling Today67 Questions
Exam 5: Ethics: the Foundation for Relationships in Selling67 Questions
Exam 6: Creating Product Solutions67 Questions
Exam 7: Product-Selling Strategies That Add Value67 Questions
Exam 8: The Buying Process and Buyer Behavior67 Questions
Exam 9: Developing and Qualifying a Prospect Base67 Questions
Exam 10: Approaching the Customer With Adaptive Selling67 Questions
Exam 11: Determining Customer Needs With a Consultative Questioning Strategy67 Questions
Exam 12: Creating Value With the Consultative Demonstration67 Questions
Exam 13: Negotiating Buyer Concerns67 Questions
Exam 14: Adapting the Close and Confirming the Partnership67 Questions
Exam 15: Servicing the Sale and Building the Partnership67 Questions
Exam 16: Opportunity Management: the Key to Greater Sales Productivity67 Questions
Exam 17: Management of the Sales Force67 Questions
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________ can be defined as the tendency to control or prevail over others.
(Short Answer)
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The zones in the communication-style model might be thought of as "intensity zones."
(True/False)
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People who display their emotions with less intensity are said to be in:
(Multiple Choice)
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________ ________ is communicating in a way more readily understood by and more agreeable to persons of another communication style.
(Short Answer)
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Describe the difference between lower dominance and higher dominance.
(Essay)
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A customer high in sociability tends to communicate in an ordered and measured manner.
(True/False)
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The communication style dimension that can cause immediate rapport is sociability,as those with high sociability often feel each other is "easy to get along with" whether they have low or high dominance.The high sociability can cause an easy sense of comfort or openness for those who also have high sociability.In what other way can sociability high or low cause people to be attracted to each other?
(Multiple Choice)
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The word used to describe the ability to adapt communication styles to deal with different people is:
(Multiple Choice)
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Zone one,zone two and the excess zone are used to describe which dimension of our communication styles?
(Multiple Choice)
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"Behavior style" and "social style" are other ways of referring to:
(Multiple Choice)
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A newly-hired salesperson,Jun-Hee Kim,is taking over the sales territory of Arvin Vasquez,a salesperson for her company who is moving out of the area.Arvin left detailed notes on the clients he'd made contact with in the CRM system,so Jun-Hee is reviewing these notes.Jun-Hee reads the following about Bob Costello: "Bob is super-friendly and outgoing.He loves to deep-sea fish and goes on three trips a year to fish,always in the Carribbean.His wife is Carol and his kids are Taylor (4th grade)and Jordan (6th grade)(both girls).His focus on buying is durability,then price and relationship with trustworthy sales rep tied for second.Prepare to talk for awhile,but he makes decisions quickly and will get back to you when he says he will."
Based on this summary,what communications style does Bob Costello most likely have?
(Multiple Choice)
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Style flexing is the deliberate attempt to accommodate the needs of your customer.
(True/False)
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Tone of voice can be a clue to identifying a customer's communication style.
(True/False)
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People who fall into zone two display their unique behavior characteristics with less intensity than in zone one.
(True/False)
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Craig is a classic Emotive salesperson--friendly,interested in people,excited about the product he sells,and ready to sell to anyone who wants to buy.His sales manager cautions him to consider how he will approach the buyer for a major client,who is known to be blunt,humorless,and focused only on quality assurance reports and pricing.What aspect of Craig's normal approach should he consider altering the most?
(Multiple Choice)
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On the communication style grid,the two communication styles with low dominance are Reflective and Supportive.Salespeople with these two communication styles would be best suited for sales situations in which:
(Multiple Choice)
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