Exam 9: Developing and Qualifying a Prospect Base

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Sales intelligence involves answering which of the following questions?

(Multiple Choice)
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Many banks,investment firms,accounting firms and wine merchants use education ________ to generate new prospects.

(Short Answer)
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Andrew McIlhern,a software sales representative,is not happy about giving up two days of making sales calls to work his company's booth in the exhibit hall of a major regional trade show.When he consults with his company's exhibit manager,however,she urges him to use the time to prospect wisely. -How can Andrew use those two days in the exhibit hall to increase his pipeline?

(Multiple Choice)
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The sales funnel model of classifying prospects involves:

(Multiple Choice)
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Joe Girard,popular sales trainer and consultant,used the "________ ________" concept to illustrate the relationship between prospecting and the loss of customers due to attrition.

(Short Answer)
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In most selling situations,prospecting begins with a study of the market for your product or service.

(True/False)
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To increase the odds that customers will give referrals,a salesperson should:

(Multiple Choice)
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