Exam 12: Creating Value With the Consultative Demonstration

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Letters from satisfied customers are ineffective sales tools.

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Words often provide only part of the meaning attached to messages that flow between the salesperson and the prospect.

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A well-planned ________ adds sensory appeal to the product,attracts the customer's attention,stimulates interest and creates desire.

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A need-satisfaction question can help move the sale forward.

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When prospects participate in a sales demonstration,they:

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If a salesperson was attempting to develop a feeling of ownership in a prospect shopping for a diamond ring,s/he might:

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The components of the demonstration worksheet form are the features to be demonstrated,proof device to be used,what you will say,and:

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