Exam 11: An Introduction to Content Analysis

Dr.Paul is examining Nazi propaganda and examines the use of the word "danger" in relation to the sentiment of the sentence on Jews.Dr.Paul is examining which unit of analysis?

Which type of program has the capacity to code and retrieve while also providing special features designed to assist in developing theoretical connections between coded concepts?

In her content analysis of presidential debates,Lucy gathers the materials by topic.This situation is an example of which type of coding,according to Morse and Richards?

In his content analysis of Playboy magazine,Marcos initially uses coding as the storage of information.This situation is an example of

Dr.Lopez is conducting a content analysis on entertainment magazines from the 1960s.She counts the number of times Marilyn Monroe is mentioned.This situation is an example of which unit of analysis?

Dr.Grisham is conducting a content analysis on the classic Hardy Boys books.He is looking at the entire series and its messages to young people.This situation is an example of which unit of analysis?

Which content analysis technique involves beginning with existing words and phrases from the raw data,and then extending the exploration to understand latent meanings and themes apparent in the data?

Which type of program specializes in locating every instance of a specified word,phrase,or character string and to locate combinations of these items in one of several files?

Which type of program assists the researcher in dividing text into segments or chunks,attaching codes,and finding and displaying these coded sections?

Which type of coding has the goal of developing concepts?

Which content analysis technique involves coding categories derived from the raw data itself to generate theories or theoretically connected explanations the document under analysis?

Which content analysis technique involves coding categories drawn from existing theories relevant to the research focus with a goal of using these themes to understand the data and help new themes to emerge from the data itself?

Juliette,a sociology student,is conducting a content analysis of her college newspaper.She has a wide number of coding categories and carefully and minutely records each concept,making notes as she goes.This situation is an example of which type of coding?

Which content analysis technique involves the researcher beginning with a set of principles and seeking to exhaust the meaning of the text using specified rules and principles,while maintaining a qualitative textual approach?

Dr.St.George is examining pro-war messages from the late 1960s and early 1970s.She explores various advertisements,looking for words such as war,conflict,Vietnam,and violent engagement.This situation is an example of which unit of analysis?