Exam 18: Print Production

The person in a production group responsible for contacts and contracts with photographers and digital artists in coordination with art directors is the:

SRDS Print Media Production Data provides complete data on all critical advertising production specifications for most business and consumer magazines and newspapers.

When using which communication vehicle does the advertiser/agency have the final decision regarding print production?

Which specialist in print production operations would coordinate all print production with the creative groups, traffic, and account management?

In this printing process, the area to be printed is raised and inked.

Any art, type or image that is made up of a solid color is called ________.

________ printing is a photochemical process based on the principle that water will not mix with grease, and it can theoretically print anything that can photographed.

Which specialist in print production operations would coordinate all print production with the creative groups, traffic, and account management?

Which of the following is NOT a type of art you are likely to use in composing your advertisement?

Although prepress operations are rapidly moving toward digital approaches, the printing process is employing digital technology much more slowly.

There is a direct correlation between the size of the print production group and an agency's billings.

In letterpress printing, the "job press" platen cannot do which of the following?

Today, art directors and their artists can work from their computer to perform many productions steps they could not have previously performed.

With digital technology, if a problem is detected, what occurs?

A print production group in an agency is ultimately responsible for:

One of the most crucial roles of the magazine production manager for an advertiser is:

Provides complete data on all critical advertising production specifications for most business and consumer magazines, and newspapers.

If you wanted your advertisement to be placed in a catalog, it's a safe bet that the printing process the publisher would use is rotogravure.

In the traditional prepress process, after electronic color separations and layout, the next step is:

Copy has been approved and placed in your advertisement on your desktop system with the rest of the advertisement's material, now you should have the advertiser: