Exam 9: Electronic Commerce

The most successful advertising is directed at a very broad audience.

____ ads are often a logo or simple statement that the content being viewed was paid for by a company. They often appear on a separate Sponsors page or area of the Web site.

____ ads appear as visitors browse from one Web page to another and often contain rich media, streaming video, or large graphics. These ads might appear when you click a link in an excerpt of a news story to view the entire story.

A(n) ____________________ wallet (also called an electronic wallet or e-wallet) is an electronic device with software that enables the user to make a purchase online.

The ____ model has been used successfully by some magazines that include no advertising as a matter of policy.

MATCHING -hold a buyer's payment until they are satisfied that an item is as described

One benefit of paying for a subscription to the Economist magazine online is that subscribers are the first to see new published content.

The text listed all of the following benefits of online retail EXCEPT: ____.

Most companies doing business on the Web today ____.

Capstone ads change based on the content you are viewing or searching. These are most commonly seen on the results pages of a search engine. _________________________

Companies that use both a physical store and the Web to sell their products and services are sometimes referred to as ____.

Language translation that takes into account the culture and customs of a country is called ____________________.

A for-profit corporation selling a service to a not-for-profit organization is an example of ____ e-commerce.

A user's URL feed is a record of the links clicked by a user while visiting a Web site. _________________________

You work for a consulting agency. A client has approached your company to get advice. They will be creating widgets, and want to do a good deal of their business on the Web. They're interested in discussing the world of electronic commerce. You are assigned to help answer their questions. -You explain that there is another advertising alternative: ads that appear at the top of a Web page and combine text, images, animation, sound, and/or video to grab visitors' attention as they open a Web page. You tell him that these are called ____ ads.

____ by Sallie Mae is a rewards program that provides members with a way to save money for college when shopping online, eating out, and purchasing groceries at participating retailers.

MATCHING -translation that takes into account the culture and customs of a country

Describe disintermediation and reintermediation as it relates to the travel industry.

A(n) ____ is an intermediary who matches sellers of obsolete inventory with purchasers who are looking for bargains.

eBay identifies sellers who have received high ratings from buyers for excellent customer service with an eBay ____ seal.