Question 1

Professor Lorna Lovebird codes the number of times the word sex is used in commercials.She is examining

Accepted Answer

A)  lateral structure. 
B)  ecological content. 
C)  manifest content. 
D)  corroboration. 
E)  latent content. 
A)  lateral structure. 
B)  ecological content. 
C)  manifest content. 
D)  corroboration. 
E)  latent content. C

Question 2

Define the following terms
-coding

Accepted Answer

The process of converting raw information or data into another form for analysis.In content analysis,it is a means for determining how to convert symbolic meanings in the text into another form,usually numbers.

Question 3

Define the following terms
-social indicator

Accepted Answer

A social indicator is any measure of social well-being used in policy.

Question 4

Define the following terms
-space

Accepted Answer

Space is one of the four chara

Question 5

What is quantitative content analysis and what is its specific limitation? What three types of research problems is content analysis usually used for?

Accepted Answer

-Content analysis is a technique for gat

Question 6

Pete Patterson is interested in how mayoral candidates from different parties were presented in local newspapers during the 10-week campaign period of the last municipal election in his town.Each paper published five issues per week throughout the 10-week period.Each of the 150 issues contained an average of 42 articles,giving Pete a total of 6 300 articles.Due to budget and time constraints,Pete decides to sample 630 of the articles.What is Pete's sampling frame?

Accepted Answer

A)  The 150 issues of the three local newspapers 
B)  Each individual article 
C)  All 6 300 articles 
D)  630 articles 
E)  10 percent of 6 300 articles 
A)  The 150 issues of the three local newspapers 
B)  Each individual article 
C)  All 6 300 articles 
D)  630 articles 
E)  10 percent of 6 300 articles

Question 7

Define the following terms
-recording sheet

Accepted Answer

One or more pages on which a r

Question 8

What is the purpose of multiple coders in content analysis? What possible problem can this create? How might one deal with the problem?

Accepted Answer

-Multiple coders serve the purpose of as

Question 9

Define the following terms
-frequency

Accepted Answer

Frequency is one of the four c

Question 10

Describe the logic of nonreactive or unobtrusive measurement and provide three examples of nonreactive measures (empirical evidence).

Accepted Answer

-The logic of nonreactive measurement is

Question 11

The most notable general source of statistical information for Canada is the

Accepted Answer

A)  Gallup poll. 
B)  Demographic Yearbook. 
C)  World Book Encyclopaedia. 
D)  Superintendent of Documents. 
E)  Canada Year Book. 
A)  Gallup poll. 
B)  Demographic Yearbook. 
C)  World Book Encyclopaedia. 
D)  Superintendent of Documents. 
E)  Canada Year Book.

Question 12

Items found in the trash or on the floor of the theatre after a movie has concluded are examples of

Accepted Answer

A)  traces. 
B)  erosion. 
C)  accretion. 
D)  hash marks. 
E)  vital statistics. 
A)  traces. 
B)  erosion. 
C)  accretion. 
D)  hash marks. 
E)  vital statistics.

Question 13

Which of the following best describes the relationship between direction and intensity?

Accepted Answer

A)  Direction is where something fits on a continuum, while intensity pertains to how often messages pertain to different points on the continuum. 
B)  Direction is where something fits on a continuum, while intensity is the strength or power of a message in a direction. 
C)  Direction is a measure of interval variables, while intensity is a measure of categorical variables. 
D)  Direction pertains to the overall character of a sample frame, while intensity pertains to the level of agreement or divergence of each element from the overall direction. 
E)  Measures of direction involve value judgments, while measures of intensity do not. 
A)  Direction is where something fits on a continuum, while intensity pertains to how often messages pertain to different points on the continuum. 
B)  Direction is where something fits on a continuum, while intensity is the strength or power of a message in a direction. 
C)  Direction is a measure of interval variables, while intensity is a measure of categorical variables. 
D)  Direction pertains to the overall character of a sample frame, while intensity pertains to the level of agreement or divergence of each element from the overall direction. 
E)  Measures of direction involve value judgments, while measures of intensity do not.

Question 14

Describe and provide an example of the fallacy of misplaced concreteness.Explain why it is deceptive.

Accepted Answer

-This is a danger associated with using

Question 15

Define the following terms
-nonreactive

Accepted Answer

Measures in which th

Question 16

Define the following terms
-erosion measures

Accepted Answer

Nonreactive measures

Question 17

Define the following terms
-intensity

Accepted Answer

Intensity is one of the four c

Question 18

Define the following terms
-direction

Accepted Answer

Direction is one of the four c

Question 19

Define the following terms
-content

Accepted Answer

Refers to words,mean

Question 20

Existing statistics are best for topics

Accepted Answer

A)  where the researcher controls a situation and manipulates an independent variable. 
B)  that involve the underlying meaning of messages in cultural communications. 
C)  where the researcher asks questions and learns about reported attitudes or behaviour. 
D)  that involve information routinely collected by large bureaucratic organizations. 
E)  directly related to a research question. 
A)  where the researcher controls a situation and manipulates an independent variable. 
B)  that involve the underlying meaning of messages in cultural communications. 
C)  where the researcher asks questions and learns about reported attitudes or behaviour. 
D)  that involve information routinely collected by large bureaucratic organizations. 
E)  directly related to a research question.

Professor Lorna Lovebird codes the number of times the word sex is used in commercials.She is examining

Define the following terms -coding

Define the following terms -social indicator

Define the following terms -space

What is quantitative content analysis and what is its specific limitation? What three types of research problems is content analysis usually used for?

Define the following terms -recording sheet

What is the purpose of multiple coders in content analysis? What possible problem can this create? How might one deal with the problem?

Define the following terms -frequency

Describe the logic of nonreactive or unobtrusive measurement and provide three examples of nonreactive measures (empirical evidence).

The most notable general source of statistical information for Canada is the

Items found in the trash or on the floor of the theatre after a movie has concluded are examples of

Which of the following best describes the relationship between direction and intensity?

Describe and provide an example of the fallacy of misplaced concreteness.Explain why it is deceptive.

Define the following terms -nonreactive

Define the following terms -erosion measures

Define the following terms -intensity

Define the following terms -direction

Define the following terms -content

Existing statistics are best for topics

Doing Social Research

Theory and Social Research

Ethics in Social Research

Reviewing the Scholarly Literature and Planning a Study

Designing a Study

Qualitative and Quantitative Measurement

Qualitative and Quantitative Sampling

Survey Research

Experimental Research

Analysis of Quantitative Data

Qualitative Interviewing

Field Research

Nonreactive Qualitative Research

Analysis of Qualitative Data

Combining Methods in Social Science Research

Filters

Exam 10: Nonreactive Quantitative Research and Secondary Analysis

Professor Lorna Lovebird codes the number of times the word sex is used in commercials.She is examining

Define the following terms -coding

Define the following terms -social indicator

Define the following terms -space

What is quantitative content analysis and what is its specific limitation? What three types of research problems is content analysis usually used for?

Define the following terms -recording sheet

What is the purpose of multiple coders in content analysis? What possible problem can this create? How might one deal with the problem?

Define the following terms -frequency

Describe the logic of nonreactive or unobtrusive measurement and provide three examples of nonreactive measures (empirical evidence).

The most notable general source of statistical information for Canada is the

Items found in the trash or on the floor of the theatre after a movie has concluded are examples of

Which of the following best describes the relationship between direction and intensity?

Describe and provide an example of the fallacy of misplaced concreteness.Explain why it is deceptive.

Define the following terms -nonreactive

Define the following terms -erosion measures

Define the following terms -intensity

Define the following terms -direction

Define the following terms -content

Existing statistics are best for topics

Doing Social Research

Theory and Social Research

Ethics in Social Research

Reviewing the Scholarly Literature and Planning a Study

Designing a Study

Qualitative and Quantitative Measurement

Qualitative and Quantitative Sampling

Survey Research

Experimental Research

Analysis of Quantitative Data

Qualitative Interviewing

Field Research

Nonreactive Qualitative Research

Analysis of Qualitative Data

Combining Methods in Social Science Research

Filters