Exam 3: Business Functions and Supply Chains

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The frequently asked questions (FAQs) pages of many companies have been replaced with options for___________ .

(Multiple Choice)
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Modern customer relationship management (CRM) systems can help capture the entire customer experience with an organization,from response to an online advertisement to automatic replenishment of products to proactive service.

(True/False)
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When a radio frequency identification tag is attached to a product,it contains a(n)___________ .

(Multiple Choice)
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To optimize employee benefits,some companies use special software,incorporating a(n) that determines the optimal health and retirement plans for each employee based on factors such as marital status,age,occupation,and other data.

(Short Answer)
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___________is marketing over the telephone and it makes extensive use of IT.

(Short Answer)
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What is the purpose of accounting?

(Essay)
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Automating the personnel selection process does not require that a current database be maintained.

(True/False)
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The first phase in the supply chain is ___________.

(Multiple Choice)
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Market researchers collect information on what consumers like and dislike about products through interviews with consumers and retailers.

(True/False)
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Enterprise resource planning systems can also serve as ___________systems.

(Short Answer)
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___________tags contain circuitry that allows recording of information about a product.

(Multiple Choice)
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Typically, ___________ISs receive records of routine business transactions-such as the purchase of raw materials or services,or the sale of manufactured goods-from transaction processing systems (TPSs).

(Multiple Choice)
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In retail,the manufacturing phase does not exist,so the term ___________refers only to purchasing of finished goods and the delivery to customers of those goods.

(Short Answer)
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___________help to find the populations and regions that are most likely to purchase a new product or service.

(Multiple Choice)
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Companies can reduce their inventory by communicating with their suppliers through a shared ___________system and letting them know the exact number of units of each item they need and the exact time they need them.

(Short Answer)
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___________,which are used to accumulate data about expenditures involved in producing specific products,make excellent use of IT to compile pricing data.

(Multiple Choice)
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Small businesses cannot use targeted marketing due to their low budget.

(True/False)
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Discuss the main characteristics of radio frequency identification (RFID).

(Essay)
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Mostly,customer relationship management (CRM) systems support three areas:___________ ,sales,and customer service.

(Multiple Choice)
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When the process of manufacturing products is complete,the next link in the supply chain is___________ .

(Short Answer)
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