Exam 8: Strategy Formulation: Functional Strategy and Strategic Choice

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The key to outsourcing is to purchase from the outside only those activities that

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Give an example of a technological leader.

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When a company deals with obtaining raw materials,parts,and supplies needed to perform the operations function,the company is developing its ________ strategy.

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Distinguish between a market development and a product development strategy.

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Risk in strategic management is only the probability that the strategy will be effective.

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Fujitsu demonstrated a follow-the-leader strategy when it imitated IBM's strategy focused on mainframes in 1990.

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Which of the following is not true of risk?

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The use of the Internet to market goods directly to the customer allows a company to use dynamic pricing.

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Penetration pricing attempts to hasten market development and offers the pioneer the opportunity to use the experience curve to gain market share with a low price and dominate the industry.

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W.Edwards Deming,a well-known management consultant,strongly recommended sole sourcing as the only manageable way to obtain high supplier quality.

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Church & Dwight uses the line extension strategy when they put the Arm & Hammer name on various new food products.

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A strategy's compatibility with the corporate culture has little likelihood of impacting its success.

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A recent trend in information systems strategy used by multi-national corporations is

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The orientation of the functional strategy is dictated by its parent business unit's strategy.

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In a leveraged buyout,the acquired company,in effect,pays for its own acquisition.

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When the Kellogg Company changed to a push strategy,they spent more money on consumer advertising designed to build brand awareness so that shoppers will ask for the products.

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Corporate scenarios are pro forma balance sheets and income statements that forecast the effect each alternative strategy and its various programs will likely have on division and corporate return on investment.

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What is a corporate scenario? What are the three steps in their construction?

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Which of the following is not one of the major outsourcing errors that should be avoided?

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To avoid the consensus trap,which technique assigns a group or individual to identify potential pitfalls and problems with a proposed alternative strategy in a formal presentation?

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