Exam 9: HTML Special Feature 1: Attracting Visitors to Your Web Site

Search engines use meta tag descriptions to find your Web pages, while they display meta tag keywords next to the respective Web page URLs.

It is a good idea to register your site with search engines that specialize in subject matter related to your Web site.

____ Web hosting is less expensive than other options because you do not have to pay for a dedicated server to host just your Web site.

The W3C is responsible for managing and coordinating the Domain Name System to ensure that every Internet address is unique, and that all users of the Internet can find all valid addresses.

UTF-16 is the preferred encoding standard for Web pages, e-mail, and other applications.

Publishing your Web site means transferring your files to the Web server.

____ is the process of improving the amount of traffic that you get on your Web site.

The ____ is a compressed format that allows computers to display and manipulate text.

A Web site is an active marketing tool.

Optimizing a Web site involves editing the content and HTML in the Web page to increase its relevance to specific keywords and to remove barriers to the page indexing functions of search engines.

There are currently six companies that provide Web hosting services.

Visitors often look at the description in the meta tag to determine whether they want to click that particular link (or URL) from the list of URLs that the search engine displays.

One way to advertise your Web site is to negotiate reciprocal links in which you agree to link to a Web site if they agree to link to your Web site.

____ contains trusted public information regarding Internet domain name registration services.

A ____ name is the server name portion of the URL.