Exam 12: The Importance of Intellectual Property

________ patents are the most common type of patent and cover what we generally think of as new inventions.

Which of the following is not a type of trademark?

________ include marketing plans, product formulas, financial forecasts, employee rosters, logs of sales calls, and laboratory notebooks.

The Good Housekeeping Seal of Approval is an example of a:

The federal Economic Espionage Act, passed in 1996, criminalizes the theft of trade secrets.

Which of the following symbols is the copyright bug?

________ are similar to ordinary trademarks, but they are used to identify the services or intangible activities of a business rather than a business's physical product.

Intellectual property is any product of human intellect that is intangible but has value in the marketplace.

A ________ is any formula, pattern, physical device, idea, process, or other information that provides the owner of the information with a competitive advantage in the marketplace.

A trademark consisting primarily of a surname, such as Jones or Smith, is typically not protectable.

Which of the following selections correctly identifies the three types of patents?

According to current regulations, any copyrightable work created on or after January 1, 1978, is protected by copyright law for the life of the author plus:

What is a trademark? Why are trademarks important?

eHarmony for dating, eBags for bags, and Proactiv for acne medication are examples of:

Trade secret disputes arise most frequently when one firm alleges that a trade secret claimed by another firm is common knowledge, and can therefore be used by anyone.

A utility patent can be obtained for a new product or process or the "idea" for a new product or process.

Which of the following statements about copyrights is incorrect?

There are two primary rules of thumb for deciding if intellectual property protection should be pursued for a particular intellectual asset. First, a firm should determine if the intellectual property in question is directly related to its competitive advantage. Second, a firm should determine if its intellectual property:

What is a copyright? What is protected by a copyright?

Which of the following was not identified in the textbook as one of the common mistakes that entrepreneurs make regarding intellectual property?