Exam 24: Business Intelligence Systems

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The reports generated by a reporting system can be classified as any of the following except ________.

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C

Which of the following popular data mining techniques does not require special software?

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C

Cluster analysis is a commonly used technique in supervised data mining.

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False

Here is Market Basket data for 1,000 transactions at a Drug Store.All transactions involve 1 or 2 drugs.Use the table below to answer the following questions. Here is Market Basket data for 1,000 transactions at a Drug Store.All transactions involve 1 or 2 drugs.Use the table below to answer the following questions.    -Refer to the table above.What is the support for Drug A and Drug B? -Refer to the table above.What is the support for Drug A and Drug B?

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Report systems include three functions: authoring,management,and delivery.

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Report management systems include the ability to create associated user accounts and groups.

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The metadata maintained by a reporting system database describes all of the following except ________.

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A BI reporting system ________.

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Business Intelligence (BI)systems fall into which of the following categories?

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RFM scores commonly range from ________,with ________ being the "high" or "most desirable" score.

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In a common form of RFM analysis,a score of 1 is "high" or "good" while a score of 5 is "low" or "bad."

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Here is Market Basket data for 1,000 transactions at a Drug Store.All transactions involve 1 or 2 drugs.Use the table below to answer the following questions. Here is Market Basket data for 1,000 transactions at a Drug Store.All transactions involve 1 or 2 drugs.Use the table below to answer the following questions.    -Refer to the table above.What is the lift for Drug B being purchased given that Drug A has been purchased? -Refer to the table above.What is the lift for Drug B being purchased given that Drug A has been purchased?

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Reports that do not change once prepared are called static reports.

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Market basket analysis is ________.

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A digital dashboard is an electronic display customized for an individual user.

(True/False)
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BI reporting systems are intended to create meaningful information from disparate data sources and to deliver that information to the proper users on a timely basis.

(True/False)
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Most data mining techniques are simple and easy to use.

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Market basket analysis is a data mining technique for determining which sets of products customers tend to purchase at the same time.

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RFM analysis analyzes and ranks customers based on ________.

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Data mining is the application of mathematical and statistical techniques to find patterns and relationships that can be used to classify and predict.

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