Exam 2: Using Information to Understand Sellers and Buyers

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Sales careers appeal to people who prefer a structured work environment and defined compensation.

(True/False)
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In addition to possessing product knowledge,knowledge of the industry,and knowledge of each customer,top sales performers must:

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Sales careers appeal to people who value:

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What is a virtual office?

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Research has identified "key success factors" in relationship selling.Describe any four of the ten factors that have been identified.

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It generally takes _________ calls to close a new account than an existing account.

(Multiple Choice)
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Sales people use the same skills as managers.

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Caroline is a missionary sales person.She typically focuses on:

(Multiple Choice)
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Fiona has a canned sales presentation but,realizing this particular customer is already quite knowledgeable about her product,she changes the presentation.Fiona is engaged in:

(Multiple Choice)
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Most sales jobs create a work/family conflict.

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Because of the negative image,sales people need to prove their value to society.

(True/False)
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Objections are a natural part of any sales process.Sales representatives can overcome objections by:

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What is perceived risk and how does it affect selling?

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Many manufacturers allow their suppliers access to their sales information and automatically authorize purchase of materials to replace those used in the products that have been sold.In these organizations,sales are based on:

(Multiple Choice)
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Selling often requires tenacity,sticking with a task.Great salespeople always keep in mind the ____________ while working on the details.

(Multiple Choice)
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One of the reasons the average cost of a sales call is increasing is because of the:

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The key to successful team selling structure is developing a team that:

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Why is creativity important on the job?

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Valerie is considering a switch from retailing to business sales.She knows B2B selling is different from B2C selling in that B2B selling typically involves:

(Multiple Choice)
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The largest percentage of a salesperson's time is spent on:

(Multiple Choice)
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