Exam 13: Using Print Media

Modern Materials Handling is a publication that focuses on the movement,storage,control,and safety of products through the supply chain.It is meant to inform professionals in various industries about the latest methods in the handling of materials.According to the classification of business publications based on readership,this magazine is an example of a(n)_____ publication.

(Multiple Choice)

4.8/5

(37)

Question 61

Magazines and newspapers provide liberal _____ to their regular advertisers, such as special free promotions to stores and marketing services to help readers find local outlets.

(Multiple Choice)

4.9/5

(34)

Question 62

Which of the following is an advantage of bleed pages in magazines?

(Multiple Choice)

4.7/5

(35)

Question 63

When advertisers place an ad,they submit a(n)_____ to the newspaper stating the date(s)on which the ad is to run,its size,the desired position,the rate,and the type of artwork accompanying the order.

(Multiple Choice)

4.9/5

(36)

Question 64

Which of the following statements is true about the dates that affect magazines purchases?

(Multiple Choice)

4.8/5

(37)

Question 65

A(n)_____ is a large ad that covers 60 percent of the page,is placed in the middle of a page and is surrounded with editorial matter.

(Multiple Choice)

4.8/5

(37)

Question 66

The _____ date refers to the date all ad material must be in the publisher's hands for a specific issue of a magazine.

(Multiple Choice)

5.0/5

(39)

Question 67

A short rate is the difference between the contracted rate and the earned rate for the actual inches run.

(True/False)

4.8/5

(32)

Question 68

Which of the following is the first step in analyzing a publication's potential effectiveness?

(Multiple Choice)

4.8/5

(33)

Question 69

What are island halves?

(Essay)

4.8/5

(31)

Question 70

The on-sale date refers to the date printed on the magazine cover.

(True/False)

4.8/5

(38)

Question 71

In terms of the classification of business publications based on readership,a(n)_____ covers a specific industry in all its aspects.

(Multiple Choice)

4.8/5

(46)

Question 72

_____ discounts are based on the total amount of space bought during a specific period in a magazine.

(Multiple Choice)

4.8/5

(37)

Question 73

Which of the following is true of weekly newspapers?

(Multiple Choice)

4.7/5

(37)

Question 74

Describe the standard-size newspaper format.

(Essay)

4.9/5

(33)

Question 75

A gatefold is a large ad (60 percent of the page)placed in the middle of a page and surrounded with editorial matter.

(True/False)

4.8/5

(37)

Question 76

Which of the following is a disadvantage of newspaper advertising?

(Multiple Choice)

4.8/5

(33)

Question 77

Newspapers charge premium rates to carry legal public notices of changes in business and personal relationships.

(True/False)

4.8/5

(29)

Question 78

One of the advantages of using newspapers as the advertising medium of choice is that geographic selectivity is possible with zoned editions for specific neighborhoods or communities.

(True/False)

4.7/5

(35)

Question 79

Which of the following statements concerning split runs is true?

(Multiple Choice)

4.9/5

(32)

Question 80

Showing 61 - 80 of 100

Magazines and newspapers provide liberal _____ to their regular advertisers, such as special free promotions to stores and marketing services to help readers find local outlets.

Which of the following is an advantage of bleed pages in magazines?

When advertisers place an ad,they submit a(n)_____ to the newspaper stating the date(s)on which the ad is to run,its size,the desired position,the rate,and the type of artwork accompanying the order.

Which of the following statements is true about the dates that affect magazines purchases?

A(n)_____ is a large ad that covers 60 percent of the page,is placed in the middle of a page and is surrounded with editorial matter.

The _____ date refers to the date all ad material must be in the publisher's hands for a specific issue of a magazine.

A short rate is the difference between the contracted rate and the earned rate for the actual inches run.

Which of the following is the first step in analyzing a publication's potential effectiveness?

What are island halves?

The on-sale date refers to the date printed on the magazine cover.

In terms of the classification of business publications based on readership,a(n)_____ covers a specific industry in all its aspects.

_____ discounts are based on the total amount of space bought during a specific period in a magazine.

Which of the following is true of weekly newspapers?

Describe the standard-size newspaper format.

A gatefold is a large ad (60 percent of the page)placed in the middle of a page and surrounded with editorial matter.

Which of the following is a disadvantage of newspaper advertising?

Newspapers charge premium rates to carry legal public notices of changes in business and personal relationships.

One of the advantages of using newspapers as the advertising medium of choice is that geographic selectivity is possible with zoned editions for specific neighborhoods or communities.

Which of the following statements concerning split runs is true?

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