Exam 1: What Is Strategy and Why Is It Important

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A winning strategy must pass which three tests?

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A winning strategy is one that:

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A beauty products giant that manufactures quality makeup products observes a lot of its hits by college students on its makeup tutorials.It opens another sub-brand that provides low-priced makeup services to college partygoers.Which of the five generic strategies has the company used?

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The difference between a company's strategy and a company's business model is that:

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An established company in a market decides to donate a part of its profits to a children's charity to improve its market image.Soon after it launched a website that offers new clothes,accessories,and books that could be donated to various children's charities by interested parties.The company gained positive publicity and its sales went up.What would you say about this strategy?

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Explain in detail what a company's business model entails.

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Which of the following is NOT typically a trigger to an evolving strategy?

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Should a company's strategy be tightly connected to its quest for competitive advantage? Why or why not? What difference does it make whether a company has a sustainable competitive advantage or not?

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Briefly define each of the following terms. a.Sustainable competitive advantage b.Deliberate strategy c.Emergent strategy d.Realized strategy e.Abandoned strategy

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A pen manufacturer sells high-quality pens at a very low price but provides pen-specific low-cost refills at a relatively higher price.Explain this business model.

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Which of the following is NOT a frequently used strategic approach to set a company apart from rivals and achieve a sustainable competitive advantage?

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What is the connection between a company's strategy and its quest for sustainable competitive advantage?

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A well-establisher retail house offers lower-priced commodities to powerful buyers at widespread locations and has loyal suppliers that supply mass goods to the retailer.With fewer ways to achieve differentiation in the market,most other rivals offer similar products but lack sufficient funding to compete against the retail house.Which strategy has the house employed? Explain your answer.

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It is normal for a company's strategy to end up being:

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What is strategy and why is it important?

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What separates a powerful strategy from a run-of-the-mill or ineffective one is:

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Easy DriveIn,a fast food facility,offers products at lower prices than its competitors in the market and has a drive-through-only operation with no indoor seating.What strategy is Easy DriveIn using to gain competitive advantage?

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How can one tell a winning strategy from a strategy that is mediocre or a loser?

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A search engine giant specializes in all types of search items;provides a free translation feature for 80 different languages;allows users to view ads on previously made related searches;provides suggestive search items to assist the user;allows users to view a collation of related web pages users might want to visit;and provides a faster load time and more accurate hits than its rivals.Which of the following is a profit formula used by the company?

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A company's business model:

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