Question 1

How does a focused differentiation strategy differ from a broad differentiation strategy?

Accepted Answer

A focused differentiation strategy and a

Question 2

A focused low-cost strategy seeks to achieve competitive advantage by

Accepted Answer

A)  outmatching competitors in offering niche members an absolute rock-bottom price. 
B)  delivering more value for the money than other competitors. 
C)  performing the primary value chain activities at a lower cost per unit than can the industry's low-cost leaders. 
D)  dominating more market niches in the industry via a lower cost and a lower price than any other rival. 
E)  serving buyers in the target market niche at a lower cost and lower price than rivals. 
A)  outmatching competitors in offering niche members an absolute rock-bottom price. 
B)  delivering more value for the money than other competitors. 
C)  performing the primary value chain activities at a lower cost per unit than can the industry's low-cost leaders. 
D)  dominating more market niches in the industry via a lower cost and a lower price than any other rival. 
E)  serving buyers in the target market niche at a lower cost and lower price than rivals.

Question 3

Which of the following is not one of the ways that managers can enhance differentiation based on uniqueness drivers?

Accepted Answer

A)  Striving to create superior product features, design and performance. 
B)  Striving for innovation and technological advances. 
C)  Pursuing continuous quality improvement. 
D)  Increasing the intensity of marketing and sales activities. 
E)  Seeking out low-quality inputs. 
A)  Striving to create superior product features, design and performance. 
B)  Striving for innovation and technological advances. 
C)  Pursuing continuous quality improvement. 
D)  Increasing the intensity of marketing and sales activities. 
E)  Seeking out low-quality inputs.

Question 4

A broad differentiation strategy improves profitability when

Accepted Answer

A)  it is focused on product innovation. 
B)  differentiating enhances product performance. 
C)  the differentiating features appeal to sophisticated and prestigious buyers. 
D)  the extra price the product commands exceeds the added costs of achieving the differentiation. 
E)  the differentiator charges a price that is only fractionally higher than the industry's low-cost provider. 
A)  it is focused on product innovation. 
B)  differentiating enhances product performance. 
C)  the differentiating features appeal to sophisticated and prestigious buyers. 
D)  the extra price the product commands exceeds the added costs of achieving the differentiation. 
E)  the differentiator charges a price that is only fractionally higher than the industry's low-cost provider.

Question 5

Focused strategies keyed either to low-cost or differentiation are especially appropriate for situations where

Accepted Answer

A)  the market is composed of distinctly different buyer groups who have different needs or use the product in different ways. 
B)  most other rival firms are using a best-cost producer strategy. 
C)  buyers have strong bargaining power and entry barriers are low. 
D)  most industry rivals have weakly differentiated products. 
E)  most industry participants are also using focused low-cost or focused differentiation strategies. 
A)  the market is composed of distinctly different buyer groups who have different needs or use the product in different ways. 
B)  most other rival firms are using a best-cost producer strategy. 
C)  buyers have strong bargaining power and entry barriers are low. 
D)  most industry rivals have weakly differentiated products. 
E)  most industry participants are also using focused low-cost or focused differentiation strategies.

Question 6

The generic types of competitive strategies include

Accepted Answer

A)  build market share, maintain market share, and slowly surrender market share. 
B)  offensive strategies and defensive strategies. 
C)  low-cost provider, broad differentiation, best-cost provider, focused low-cost, and focused differentiation. 
D)  low-cost/low price strategies, high-quality/high price strategies, and medium quality/medium price strategies. 
E)  price leader strategies, price follower strategies, technology leader strategies, first-mover strategies, offensive strategies, and defensive strategies. 
A)  build market share, maintain market share, and slowly surrender market share. 
B)  offensive strategies and defensive strategies. 
C)  low-cost provider, broad differentiation, best-cost provider, focused low-cost, and focused differentiation. 
D)  low-cost/low price strategies, high-quality/high price strategies, and medium quality/medium price strategies. 
E)  price leader strategies, price follower strategies, technology leader strategies, first-mover strategies, offensive strategies, and defensive strategies.

How does a focused differentiation strategy differ from a broad differentiation strategy?

A focused low-cost strategy seeks to achieve competitive advantage by

Which of the following is not one of the ways that managers can enhance differentiation based on uniqueness drivers?

A broad differentiation strategy improves profitability when

Focused strategies keyed either to low-cost or differentiation are especially appropriate for situations where

The generic types of competitive strategies include

What Is Strategy and Why Is It Important

Charting a Companys Direction: Vision and Mission, Objectives, and Strategy

Evaluating a Companys External Environment

Evaluating a Companys Resources, Capabilities, and Competitiveness

Strengthening a Companys Competitive Position: Strategic Moves, timing, and Scope of Operation

Strategies for Competing in International Markets

Corporate Strategy: Diversification and the Multibusiness Company

Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure

Managing Internal Operations: Actions That Promote Good Strategy Execution

Corporate Culture and Leadership: Keys to Good Strategy Execution

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Exam 5: The Five Generic Competitive Strategies: Which One to Employ

How does a focused differentiation strategy differ from a broad differentiation strategy?

A focused low-cost strategy seeks to achieve competitive advantage by

Which of the following is not one of the ways that managers can enhance differentiation based on uniqueness drivers?

A broad differentiation strategy improves profitability when

Focused strategies keyed either to low-cost or differentiation are especially appropriate for situations where

The generic types of competitive strategies include

What Is Strategy and Why Is It Important

Charting a Companys Direction: Vision and Mission, Objectives, and Strategy

Evaluating a Companys External Environment

Evaluating a Companys Resources, Capabilities, and Competitiveness

Strengthening a Companys Competitive Position: Strategic Moves, timing, and Scope of Operation

Strategies for Competing in International Markets

Corporate Strategy: Diversification and the Multibusiness Company

Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure

Managing Internal Operations: Actions That Promote Good Strategy Execution

Corporate Culture and Leadership: Keys to Good Strategy Execution

Filters