Exam 24: Building an Effective Marketing Plan

Paradise Kitchens used external secondary data to provide evidence that there is a growing trend in frozen prepared foods. According to its marketing plan, prepared frozen meals accounted for around __________ percent of the total frozen food market.

Which of the following statements regarding visuals is most accurate?

The chances of success for a new product are significantly increased if

Ideally, each numbered section should start __________ to improve readability.

Which of the following statements regarding the appendices section of a marketing plan is most accurate?

In terms of paragraph style, most readers prefer

Which of the following statements regarding business or market plan page length is most accurate?

The format for a marketing plan for an organization depends on the following: (1) the target audience and purpose, (2) the kind and complexity of the organization, and (3) __________.

The target audience and purpose affect the format of a business or marketing plan. For example, an element such as the level of detail should reflect

In the financial data and projections section of the Paradise Kitchens marketing plan, the company chose to use a bar chart in addition to a numerical table to present its actual and projected sales revenues from 2015 to 2020. Paradise Kitchens made this decision because

Paradise Kitchens included a detailed figure to highlight its SWOT analysis. However,

Which of the following is one of the six questions most lenders and prospective investors expect to be answered in a marketing or business plan?

Which of the following statements regarding bullet points in a marketing plan is most accurate?

The three key elements of the promotion strategy section in the Paradise Kitchens marketing plan are

A(n) __________ helps communicate the company's unique points of difference of its products to prospective customers in a simple, clear way.

In which section of a marketing plan would you most likely expect to see a chart?

While several different groups of stakeholders are likely to read a business or marketing plan, which group is likely to be the most critical of these documents?

For readability and clarity, Paradise Kitchens presents its SWOT analysis section of a marketing plan as a figure . It's divided into two sections:

The three key elements of the product strategy section in the Paradise Kitchens marketing plan are

As part of its competitor analysis section of its marketing plan, Paradise Kitchens discussed the chili market, which represents over $500 million in annual sales. Chili products fall into two categories, which are