Exam 4: Environmental, Regulatory, and Ethical Issues

One of the FTC's guidelines for environmental marketing claims states that "claims should not overstate an environmental attribute or benefit,either expressly or by implication."

Green Seal,a Washington,D.C.,nonprofit organization,has developed standards and awarded seals to companies that meet environmental standards.

The _____ signifies recycled paperboard content.

The _____ is the U.S.government agency that has primary responsibility for regulating advertising at the federal level.

Especially open to ethical debate is the practice of targeting products and communications efforts to segments that,for various psychosocial and economic reasons,are vulnerable to marketing communications,such as children and economically disadvantaged groups.

One criticism of advertising that contends that it tends to portray certain groups in very narrow and predictable fashion,or it _____.

The organization that promulgated a code of high ethical standards for advertising in 1924,and updated the code in 1990 is the _____.

The mission of the National Association of Advertising (NAA)is to improve and strengthen the ad agency business,to advocate advertising,to influence public policy,to resist advertising-related legislation that it regards as unwise or unfair,and to work with government regulators to achieve desirable social and civic goals.

The Golden Rule ethical test states that _____.

In large part,ethical behavior is a matter of an individual's _____.

Green Seal is an eco-labeling program in _____.

Which of the following is NOT a type of green advertising appeal?

In the FTC's Green Guides,claims such as "environmentally friendly" or "safe for the environment" would fall into which of the four general recommendations?

Name and describe three tests marcom professionals can apply to deal with ethical dilemmas.

The _____ has issued a regular series of reports,titled Marketing Violent Entertainment to Children,that criticizes the entertainment industry for targeting children with advertisements for violent films,video games,and music.

In which country has advertising self-regulation flourished?

The _____ is the U.S.government agency that has primary responsibility for regulating information on the packages of food and drug products.

The regulation of the brewing and liquor industries is done by the _____.

Jake and thousands of others like him purchased a product advertised on TV that claimed instant hair growth with one application.Jake is representative of the many purchasers of this product in that he is highly sensitive about his recent balding.Because the advertised product is ineffective,the FTC would likely consider this a case of _____ advertising.

Regulation is always justified.