Question 1

A widely used system for classifying individuals on the basis of lifestyle is

Accepted Answer

A) CMSA. 
B) PRIZM. 
C) CMSA 
D) LIFO. 
E) Prospect Zone. 
A) CMSA. 
B) PRIZM. 
C) CMSA 
D) LIFO. 
E) Prospect Zone.

Question 2

Scenario 6.1 Use the following to answer the questions.Lil' Angels Kids Spa offers various treatments designed to appeal to the younger customer. Treatment options include manicures, pedicures, facials, tea parties, and dress up photos. Parents can even purchase a birthday party package. Currently, Lil' Angels offers its services only to girls under the age of 14. Originally begun in Delaware, Lil' Angels is considering opening its spa/salons in other parts of the country and is planning to expand its offerings to girls aged 14 to 17. The company realizes that some changes may be needed. For example, management wants to find out if the older girls will be interested in their birthday party and tea party services.
-Refer to Scenario 6.1. What method should Lil' Angels use to forecast sales in new regions?

Accepted Answer

A) Sales force survey 
B) Time series analysis 
C) Correlation method 
D) Market test 
E) Regression analysis 
A) Sales force survey 
B) Time series analysis 
C) Correlation method 
D) Market test 
E) Regression analysis

Question 3

​Marketers use a variety of characteristics to segment markets they are interested in pursuing. When segmenting consumer markets, demographic variables are normally used. All of the following are demographic characteristics used by marketers to segment markets except:

Accepted Answer

A) Age 
B) Social class 
C) Family size 
D) Hometown 
E) Marital status 
A) Age 
B) Social class 
C) Family size 
D) Hometown 
E) Marital status

Question 4

Which of the following is not one of the major categories of consumer market segmentation variables?

Accepted Answer

A) Demographic characteristics 
B) Geographic variables 
C) Psychographic dimensions 
D) Situational variables 
E) Behavioristic characteristics 
A) Demographic characteristics 
B) Geographic variables 
C) Psychographic dimensions 
D) Situational variables 
E) Behavioristic characteristics

Question 5

Family life cycle is most typically based on

Accepted Answer

A) income. 
B) geographic location. 
C) marital status and age of children. 
D) occupation. 
E) buying power. 
A) income. 
B) geographic location. 
C) marital status and age of children. 
D) occupation. 
E) buying power.

Question 6

The process of dividing a total market into market groups because people within each group have relatively similar product needs is called

Accepted Answer

A) segmentation. 
B) diversification. 
C) target marketing. 
D) concentration. 
E) customization. 
A) segmentation. 
B) diversification. 
C) target marketing. 
D) concentration. 
E) customization.

A widely used system for classifying individuals on the basis of lifestyle is

Marketers use a variety of characteristics to segment markets they are interested in pursuing. When segmenting consumer markets, demographic variables are normally used. All of the following are demographic characteristics used by marketers to segment markets except:

Which of the following is not one of the major categories of consumer market segmentation variables?

Family life cycle is most typically based on

The process of dividing a total market into market groups because people within each group have relatively similar product needs is called

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 6: Target Markets Segmentation and Evaluation

A widely used system for classifying individuals on the basis of lifestyle is

​Marketers use a variety of characteristics to segment markets they are interested in pursuing. When segmenting consumer markets, demographic variables are normally used. All of the following are demographic characteristics used by marketers to segment markets except:

Which of the following is not one of the major categories of consumer market segmentation variables?

Family life cycle is most typically based on

The process of dividing a total market into market groups because people within each group have relatively similar product needs is called

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Marketers use a variety of characteristics to segment markets they are interested in pursuing. When segmenting consumer markets, demographic variables are normally used. All of the following are demographic characteristics used by marketers to segment markets except: