Exam 20: Setting Prices

The pricing of Clinique makeup considerably higher than brands such as Cover Girl, Revlon, and Maybelline is used to communicate ____, which is the company's primary pricing objective.

(Multiple Choice)

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Question 21

Demand-based pricing strategies are easy to use.

(True/False)

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Question 22

The Office Place is an office supplies company who has just adjusted its price levels so that it can increase its sales volume to match its expenses. The Office Place is most likely employing a(n) ____ objective.

(Multiple Choice)

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Question 23

The fact that senior citizens are charged a lower price at movie theaters than younger adults is an example of ____ pricing.

(Multiple Choice)

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Question 24

Price skimming is designed to yield maximum unit sales volume.

(True/False)

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Question 25

If REVO sets the price for its sunglasses at $240, it is most likely using _pricing to convey __.

(Multiple Choice)

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Question 26

A company wanting to maximize profits from its new product would use product-line pricing.

(True/False)

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Question 27

What type of pricing strategy is used in a situation where the seller has an ethical responsibility not to overcharge the client and the fees do not relate directly to the time and/or effort spent in specific cases?

(Multiple Choice)

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Question 28

A retailer of Real Dry deodorant prices it at $2.00; it costs the retailer $1.40. What is the approximate markup as a percentage of selling price?

(Multiple Choice)

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Question 29

Some stores employ comparison shoppers to learn what prices their competitors are charging.

(True/False)

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Question 30

Which pricing objective de-emphasizes price and can lead to a climate of nonprice competition in an industry?

(Multiple Choice)

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Question 31

If Wrigley set its pricing objective as attaining 38 percent of the chewing gum market, what else would be needed to make this a true pricing objective?

(Multiple Choice)

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Question 32

During July and August, Lakewood Links Golf Course, located in South Carolina, offers weekday rates of $13 for a round of golf with a cart. During the rest of the year, the weekday rates are between $25 and $35. This is an example of the use of

(Multiple Choice)

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Question 33

If Nabisco wants to quickly gain a large market share with its new line of reduced-fat snack crackers, it should use

(Multiple Choice)

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Question 34

Explain the difference between cost-plus and markup pricing.

(Essay)

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Question 35

You are head of sales and marketing for your firm and you are meeting with the CEO to establish pricing objectives for the upcoming product year.Which of the following factors are you going to consider as you establish your firm's pricing objectives?

(Multiple Choice)

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Question 36

If General Motors determines that it wants to sell 200,000 Chevrolet Acadias and sets the price at $29,500 because it knows that at that price it will reach that goal, the firm would be using a ____ pricing method.

(Multiple Choice)

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Question 37

When an organization sets a number of prices for selected groups of merchandise, this is commonly referred to as

(Multiple Choice)

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Question 38

A product is a price leader when

(Multiple Choice)

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Question 39

When determining markup as a percentage of cost, divide the markup amount by

(Multiple Choice)

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Question 40

Showing 21 - 40 of 173

The pricing of Clinique makeup considerably higher than brands such as Cover Girl, Revlon, and Maybelline is used to communicate ____, which is the company's primary pricing objective.

Demand-based pricing strategies are easy to use.

The Office Place is an office supplies company who has just adjusted its price levels so that it can increase its sales volume to match its expenses. The Office Place is most likely employing a(n) ____ objective.

The fact that senior citizens are charged a lower price at movie theaters than younger adults is an example of ____ pricing.

Price skimming is designed to yield maximum unit sales volume.

If REVO sets the price for its sunglasses at $240, it is most likely using _pricing to convey __.

A company wanting to maximize profits from its new product would use product-line pricing.

What type of pricing strategy is used in a situation where the seller has an ethical responsibility not to overcharge the client and the fees do not relate directly to the time and/or effort spent in specific cases?

A retailer of Real Dry deodorant prices it at $2.00; it costs the retailer $1.40. What is the approximate markup as a percentage of selling price?

Some stores employ comparison shoppers to learn what prices their competitors are charging.

Which pricing objective de-emphasizes price and can lead to a climate of nonprice competition in an industry?

If Wrigley set its pricing objective as attaining 38 percent of the chewing gum market, what else would be needed to make this a true pricing objective?

During July and August, Lakewood Links Golf Course, located in South Carolina, offers weekday rates of $13 for a round of golf with a cart. During the rest of the year, the weekday rates are between $25 and $35. This is an example of the use of

If Nabisco wants to quickly gain a large market share with its new line of reduced-fat snack crackers, it should use

Explain the difference between cost-plus and markup pricing.

You are head of sales and marketing for your firm and you are meeting with the CEO to establish pricing objectives for the upcoming product year.Which of the following factors are you going to consider as you establish your firm's pricing objectives?

If General Motors determines that it wants to sell 200,000 Chevrolet Acadias and sets the price at $29,500 because it knows that at that price it will reach that goal, the firm would be using a ____ pricing method.

When an organization sets a number of prices for selected groups of merchandise, this is commonly referred to as

A product is a price leader when

When determining markup as a percentage of cost, divide the markup amount by

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Filters

Exam 20: Setting Prices

The pricing of Clinique makeup considerably higher than brands such as Cover Girl, Revlon, and Maybelline is used to communicate ____, which is the company's primary pricing objective.

Demand-based pricing strategies are easy to use.

The Office Place is an office supplies company who has just adjusted its price levels so that it can increase its sales volume to match its expenses. The Office Place is most likely employing a(n) ____ objective.

The fact that senior citizens are charged a lower price at movie theaters than younger adults is an example of ____ pricing.

Price skimming is designed to yield maximum unit sales volume.

If REVO sets the price for its sunglasses at $240, it is most likely using _____pricing to convey ______.

A company wanting to maximize profits from its new product would use product-line pricing.

What type of pricing strategy is used in a situation where the seller has an ethical responsibility not to overcharge the client and the fees do not relate directly to the time and/or effort spent in specific cases?

A retailer of Real Dry deodorant prices it at $2.00; it costs the retailer $1.40. What is the approximate markup as a percentage of selling price?

Some stores employ comparison shoppers to learn what prices their competitors are charging.

Which pricing objective de-emphasizes price and can lead to a climate of nonprice competition in an industry?

If Wrigley set its pricing objective as attaining 38 percent of the chewing gum market, what else would be needed to make this a true pricing objective?

During July and August, Lakewood Links Golf Course, located in South Carolina, offers weekday rates of $13 for a round of golf with a cart. During the rest of the year, the weekday rates are between $25 and $35. This is an example of the use of

If Nabisco wants to quickly gain a large market share with its new line of reduced-fat snack crackers, it should use

Explain the difference between cost-plus and markup pricing.

​You are head of sales and marketing for your firm and you are meeting with the CEO to establish pricing objectives for the upcoming product year.Which of the following factors are you going to consider as you establish your firm's pricing objectives? ​

If General Motors determines that it wants to sell 200,000 Chevrolet Acadias and sets the price at $29,500 because it knows that at that price it will reach that goal, the firm would be using a ____ pricing method.

When an organization sets a number of prices for selected groups of merchandise, this is commonly referred to as

A product is a price leader when

When determining markup as a percentage of cost, divide the markup amount by

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Filters

If REVO sets the price for its sunglasses at $240, it is most likely using _pricing to convey __.

You are head of sales and marketing for your firm and you are meeting with the CEO to establish pricing objectives for the upcoming product year.Which of the following factors are you going to consider as you establish your firm's pricing objectives?