Exam 3: Culture and Media

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The various musical genres and the groups inspired by them,such as post-punk music and goths,are examples of which of the following?

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B

When studying culture,it is important to remain culturally relative.Who defined this concept and what does it mean? What is an important difference between ethnocentrism and cultural relativism? Offer an example of an instance where cultural relativism might be difficult to utilize.

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Ruth Benedict,an anthropologist,defined cultural relativism to mean that when studying culture,we must take into account differences across cultures without passing judgment or assigning value.It seems that a good first step toward cultural relativism is to understand one's own culture critically and from an outsider's,rather than insider's,perspective.Ethnocentrism and cultural relativism are closely related; ethnocentrism is viewing a culture from one's own perspective,and cultural relativism is viewing a culture from the insider's vantage point.Sociology encourages a move from ethnocentrism to cultural relativism.
Cultural relativism is important because while we may want to respect cultures that practice circumcision (for example,of boys in the United States and Israel and of girls in some Arab and African countries),cultural practices that hurt and mutilate in the name of cultural tradition may still be unacceptable to us.Here,a sociologist may have to be a bit ethnocentric because these practices-taught via cultural scripts -may harm children physically as well as possibly emotionally,psychologically,and sexually.Another example in the text is the discussion of the meanings of baseball in the United States and cockfighting in Bali.

When your friend returns from a study abroad,he reports back to you on the very different foods that people in his host country ate.He explains that to them it's normal,that people in different cultures do things differently,and that he learned not to make value judgments.This is known as:

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D

After an exciting first week in the United States,Bryan,an international student from Malaysia,begins to feel exhausted,anxious,and confused about life in the United States.This is:

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Acronyms and emoticons,such as LOL,;-),and LMAO,demonstrate that:

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Legitimate advertisers tend to view culture jamming as:

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How was Dove's Campaign for Real Beauty a response to feminist critiques of the media's messages to girls and women?

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Which of the following is true regarding the value of high versus low culture?

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Which of the following is part of the "three general principles" of the movie industry's Production Code?

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An example of material culture is:

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Deliberate,long-term media campaigns such as Smokey the Bear,which began in 1944 and is still with us today,are examples of ads used by nonprofit organizations to educate the public.They are commonly known as:

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Stanley Lieberson's research on first names in the United States focused on which phenomenon?

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Karl Marx asserted that culture:

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Galileo's discovery that the earth revolves around the sun rather than standing at the center of the universe is an example of:

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Describe an example of a cultural lag.Explain how it fits the definition of a cultural lag.Distinguish between the material and the nonmaterial aspects of this instance of culture.

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What are media and how do they affect our values and norms? Offer one example of a media effect that you believe benefits society.Offer one example of a media effect that you believe damages society.

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Antonio Gramsci coined the term hegemony to mean that a dominant group wins "consent" of the masses through "moral and intellectual leadership." His thoughts are closely related to those of:

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Part of what we learn in elementary school is to obey authority,follow the rules,and be on time.Because these values are important to the functioning of the capitalist system,Antonio Gramsci would call this:

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During the 1960s and 1970s,academic studies of media shifted from focusing on ________ to also include ________.

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Reflection theory is limited because it:

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