Question 1

Consumers know that buying a popular label will cost a lot more but they purchase it anyway for its social and cultural significance.

Accepted Answer

A) True 
 B)False  True

Question 2

In what way does contemporary interactive media such as the internet differ from traditional media?

Accepted Answer

A) Dialogical 
B) Few senders 
C) Few receivers 
D) Central source 
A) Dialogical 
B) Few senders 
C) Few receivers 
D) Central source A

Question 3

The network society differs from pre-network societies in each of the following ways EXCEPT:

Accepted Answer

A) Democratisation of communications previously impossible in the broadcast era 
B) The potential of individuals to achieve meaningful interaction via global connections 
C) A significant increase in internet availability and usage 
D) A significant decline in TV usage 
A) Democratisation of communications previously impossible in the broadcast era 
B) The potential of individuals to achieve meaningful interaction via global connections 
C) A significant increase in internet availability and usage 
D) A significant decline in TV usage D

Question 4

What is a key feature of online social networking sites such as Facebook in regard to social interaction with others?

Accepted Answer

A) It enables people to set up blogs 
B) It enables the efficient control of a large volume of relationships 
C) It reaffirms the place of consumption in the media 
D) It helps individuals to communicate better publically 
A) It enables people to set up blogs 
B) It enables the efficient control of a large volume of relationships 
C) It reaffirms the place of consumption in the media 
D) It helps individuals to communicate better publically

Question 5

What is created when groups of people interacting socially on the internet do so to the extent that they form a network of personal relationships?

Accepted Answer

A) A media pack 
B) A virtual community 
C) Cyberspace 
D) Avatars 
A) A media pack 
B) A virtual community 
C) Cyberspace 
D) Avatars

Question 6

Locate a television broadcast schedule from the print media or online which shows one day of television programming.Consider pages 333 and 334 in the textbook under the heading 'Public and community broadcasting' and examine whether the topics and programs on the schedule demonstrate these ideas.

Accepted Answer

Student response could describe the type

Question 7

Explain,in less than 500 words,the ways in which online social networking sites enable people to control their personal relationships.

Accepted Answer

Student response could include

Question 8

Write a list of statements that explain the extent and limits the internet offers as a virtual community.

Accepted Answer

Student response could include a definit

Question 9

All forms of media are central to contemporary processes of identity.Discuss.

Accepted Answer

Student response could include a definit

Question 10

Australians have a love/hate relationship with Facebook.Discuss.

Accepted Answer

Student response could include an introd

Question 11

Which of the following completes the circuit of value which Adorno and Horkheimer pose is set up by the culture industry?

Accepted Answer

A) Audiences pay for the product which is being advertised to them on the media 
B) The discrimination of minority groups in advertising 
C) The field of semiotics 
D) The problem that anyone can produce their own weblog 
A) Audiences pay for the product which is being advertised to them on the media 
B) The discrimination of minority groups in advertising 
C) The field of semiotics 
D) The problem that anyone can produce their own weblog

Question 12

Which of the following ideologies identified by Marx as circulating in the mass media is INCORRECTLY described?

Accepted Answer

A) The ideology of consumerism maintains individuals can buy happiness and freedom 
B) The ideology of individualism states autonomous individuals are all that exist in society so there is no such thing as class difference 
C) The ideology of possessive individualism assumes individuals try to get the most out of society by putting in the least amount of effort 
D) The ideology of racism works to create two classes: the bourgeoisie and proletariat which are divided by race and capital 
A) The ideology of consumerism maintains individuals can buy happiness and freedom 
B) The ideology of individualism states autonomous individuals are all that exist in society so there is no such thing as class difference 
C) The ideology of possessive individualism assumes individuals try to get the most out of society by putting in the least amount of effort 
D) The ideology of racism works to create two classes: the bourgeoisie and proletariat which are divided by race and capital

Question 13

When analysing the ideologies of the mass media,contemporary Marxists argue that individuals are:

Accepted Answer

A) Brainwashed by ideologies 
B) Living under a delusion 
C) Constrained by ways of speaking and thinking 
D) Ignorant 
A) Brainwashed by ideologies 
B) Living under a delusion 
C) Constrained by ways of speaking and thinking 
D) Ignorant

Question 14

What is the most popular social media site in Australia?

Accepted Answer

A) YouTube 
B) LinkedIn 
C) Twitter 
D) Facebook 
A) YouTube 
B) LinkedIn 
C) Twitter 
D) Facebook

Question 15

When critically looking at the history of media ownership in Australia,sociologists note:

Accepted Answer

A) Media companies receive special provisions as capitalist enterprises being forced by government to put the public good above individual profits 
B) In contrast with Europe and North America,Australia has a low concentration of media ownership as an industrialised nation 
C) Politicians rarely take an interest in media events due to their individual power and status in contemporary Australian society 
D) Media ownership in Australia can be described as an acute oligopoly 
A) Media companies receive special provisions as capitalist enterprises being forced by government to put the public good above individual profits 
B) In contrast with Europe and North America,Australia has a low concentration of media ownership as an industrialised nation 
C) Politicians rarely take an interest in media events due to their individual power and status in contemporary Australian society 
D) Media ownership in Australia can be described as an acute oligopoly

Question 16

Theories of mass media have found:

Accepted Answer

A) In modern social life the media is now occupying a reduced status 
B) American functionalists saw mass communication as reinforcing social solidarity and shared history 
C) Robert Merton and Talcott Parsons saw the media as socially destructive to communities,weakening social ties 
D) Conservatives support the rise of mass culture because of the higher moral standards it enables 
A) In modern social life the media is now occupying a reduced status 
B) American functionalists saw mass communication as reinforcing social solidarity and shared history 
C) Robert Merton and Talcott Parsons saw the media as socially destructive to communities,weakening social ties 
D) Conservatives support the rise of mass culture because of the higher moral standards it enables

Question 17

Critical analysis of the regulation of media in Australia demonstrates:

Accepted Answer

A) Economic realities have permitted American programming to dominate Australia 
B) Commercial broadcasters reject US television in favour of Australian products 
C) It is much cheaper to make programs locally than purchase Hollywood's products 
D) Australia has the highest volume of advertising per hour in the Western world 
A) Economic realities have permitted American programming to dominate Australia 
B) Commercial broadcasters reject US television in favour of Australian products 
C) It is much cheaper to make programs locally than purchase Hollywood's products 
D) Australia has the highest volume of advertising per hour in the Western world

Question 18

The experience of mass media in Australia shows all of the following EXCEPT:

Accepted Answer

A) In an average lifespan,Australians spend nine years watching television 
B) Print media includes literature from libraries and bookstores as well as newspapers and magazines 
C) Broadcast media involves a two-way relationship between senders and receivers 
D) Television and radio dominate as forms of electronic media 
A) In an average lifespan,Australians spend nine years watching television 
B) Print media includes literature from libraries and bookstores as well as newspapers and magazines 
C) Broadcast media involves a two-way relationship between senders and receivers 
D) Television and radio dominate as forms of electronic media

Question 19

The case example of the Australian Broadcasting Corporation (ABC)reveals:

Accepted Answer

A) Accusations of concentrated media ownership are largely false 
B) Media policies fail to attract academic criticism 
C) The ABC is open to politicisation by governments 
D) The Australian government strongly enforces guidelines for the regulation of both public and commercial broadcasters 
A) Accusations of concentrated media ownership are largely false 
B) Media policies fail to attract academic criticism 
C) The ABC is open to politicisation by governments 
D) The Australian government strongly enforces guidelines for the regulation of both public and commercial broadcasters

Question 20

To what does Baudrillard's 'simulcra' refer?

Accepted Answer

A) The way every consumer knows buying a popular label will cost more 
B) The difference between dominant and sub-cultural meaning 
C) The cultural construction of meaning in texts 
D) The way image-based media seems more real than reality 
A) The way every consumer knows buying a popular label will cost more 
B) The difference between dominant and sub-cultural meaning 
C) The cultural construction of meaning in texts 
D) The way image-based media seems more real than reality

Consumers know that buying a popular label will cost a lot more but they purchase it anyway for its social and cultural significance.

In what way does contemporary interactive media such as the internet differ from traditional media?

The network society differs from pre-network societies in each of the following ways EXCEPT:

What is a key feature of online social networking sites such as Facebook in regard to social interaction with others?

What is created when groups of people interacting socially on the internet do so to the extent that they form a network of personal relationships?

Locate a television broadcast schedule from the print media or online which shows one day of television programming.Consider pages 333 and 334 in the textbook under the heading 'Public and community broadcasting' and examine whether the topics and programs on the schedule demonstrate these ideas.

Explain,in less than 500 words,the ways in which online social networking sites enable people to control their personal relationships.

Write a list of statements that explain the extent and limits the internet offers as a virtual community.

All forms of media are central to contemporary processes of identity.Discuss.

Australians have a love/hate relationship with Facebook.Discuss.

Which of the following completes the circuit of value which Adorno and Horkheimer pose is set up by the culture industry?

Which of the following ideologies identified by Marx as circulating in the mass media is INCORRECTLY described?

When analysing the ideologies of the mass media,contemporary Marxists argue that individuals are:

What is the most popular social media site in Australia?

When critically looking at the history of media ownership in Australia,sociologists note:

Theories of mass media have found:

Critical analysis of the regulation of media in Australia demonstrates:

The experience of mass media in Australia shows all of the following EXCEPT:

The case example of the Australian Broadcasting Corporation (ABC)reveals:

To what does Baudrillard's 'simulcra' refer?

What Is Sociology

Class

Aboriginality and Australias Indigenous Peoples

The Uses of Gender

Ethnicity and Immigration: Challenging the National Imaginary

The Knowledge Generation

Illness,health and the Pursuit of Wellbeing

Personal Lives

Deviance or Difference

The Working Environment

Power and the State

Religion and Spirituality

Globalisation and the City

Changing the Climate: Modernity at Its Limits

Sociological Theory

Filters

Exam 14: From Mass Media to Social Media

Consumers know that buying a popular label will cost a lot more but they purchase it anyway for its social and cultural significance.

In what way does contemporary interactive media such as the internet differ from traditional media?

The network society differs from pre-network societies in each of the following ways EXCEPT:

What is a key feature of online social networking sites such as Facebook in regard to social interaction with others?

What is created when groups of people interacting socially on the internet do so to the extent that they form a network of personal relationships?

Locate a television broadcast schedule from the print media or online which shows one day of television programming.Consider pages 333 and 334 in the textbook under the heading 'Public and community broadcasting' and examine whether the topics and programs on the schedule demonstrate these ideas.

Explain,in less than 500 words,the ways in which online social networking sites enable people to control their personal relationships.

Write a list of statements that explain the extent and limits the internet offers as a virtual community.

All forms of media are central to contemporary processes of identity.Discuss.

Australians have a love/hate relationship with Facebook.Discuss.

Which of the following completes the circuit of value which Adorno and Horkheimer pose is set up by the culture industry?

Which of the following ideologies identified by Marx as circulating in the mass media is INCORRECTLY described?

When analysing the ideologies of the mass media,contemporary Marxists argue that individuals are:

What is the most popular social media site in Australia?

When critically looking at the history of media ownership in Australia,sociologists note:

Theories of mass media have found:

Critical analysis of the regulation of media in Australia demonstrates:

The experience of mass media in Australia shows all of the following EXCEPT:

The case example of the Australian Broadcasting Corporation (ABC)reveals:

To what does Baudrillard's 'simulcra' refer?

What Is Sociology

Class

Aboriginality and Australias Indigenous Peoples

The Uses of Gender

Ethnicity and Immigration: Challenging the National Imaginary

The Knowledge Generation

Illness,health and the Pursuit of Wellbeing

Personal Lives

Deviance or Difference

The Working Environment

Power and the State

Religion and Spirituality

Globalisation and the City

Changing the Climate: Modernity at Its Limits

Sociological Theory

Filters