Exam 9: Marketing Implementation and Control

What type of marketing controls consists of unwritten. employee-based mechanisms that subtly affect the behaviors of employees. both as individuals and in groups?

Marketing implementation is critical to the success of any firm. Simply put. implementation refers to:

Work activities that absorb inputs to create information and communication outputs that ensure the consistent day-to-day operation of the firm are referred to as:

Which of the following firms is most likely to adopt a decentralized marketing structure in order to promote creativity and flexibility?

One of the links between strategic planning and marketing implementation is interdependency. which refers to the fact that:

With respect to evaluating and compensating employees. which of the following statements about outcome-based systems is $\bold{FALSE?}$

Because they are cost effective and beneficial to ensuring consistency and standardization within the marketing program. centralized marketing structures are best suited for which of the following strategies?

At WainPort Industries. the firm's senior managers approach marketing implementation with the belief that marketing strategy should be developed at the top of the organization and then transmitted to lower levels where frontline managers and employees implement it. What implementation approach is being used at WainPort?

According to the internal marketing approach to marketing implementation. which of the following could be best characterized as the "internal product"?

Typically. the difference between the planned marketing strategy and the strategy that actually takes place is:

Identify and explain the three different types of informal controls used by employees. In your discussion. explain how each type of control affects marketing implementation.

The __________ marketing strategy is what the firm wants to happen-it is the firm's planned strategic choices that appear in the marketing plan itself.

Identifying specific marketing activities. determining the time required to complete each activity. and organizing marketing activities into the proper sequence are examples of the steps involved in creating a(n):

Identify and explain the three different types of formal controls used by managers. In your discussion. explain how each type of control affects marketing implementation.

In terms of marketing structure. what type of structure coordinates and manages all marketing activities and decisions from the top of the marketing hierarchy?

Explain why marketing implementation is difficult for many firms. In your answer. discuss how these difficulties often stem from the relationship between strategic planning and marketing implementation.

In the __________ approach to marketing implementation. marketing strategy is implemented as a part of the overall organizational vision.

Discuss the role of internal marketing in marketing implementation. In what ways can the internal marketing approach help managers improve the implementation process?

Marketing implementation is often problematic. as marketing plans are usually devised by __________. while implementation is the responsibility of __________.

Based on the requirements for successful implementation. which of the following is the best candidate to become the "5^th P" of marketing?