Exam 2: Analysis of the External Environment: Opportunities and Threats
Explain the reason why substitute products are taken as a threat by firms.
A substitute is a product that is fundamentally different yet serves the same basic function or purpose as another product.One of the primary problems for the strategist in assessing substitutes is determining what a substitute is and what isn't.It involves determining the boundary of an industry.Generally, something can be considered a substitute if it serves the same function, such as quenching thirst, but does so with a different set of characteristics.If the product has the same basic characteristics and is made using the same general set of inputs, it would be considered part of rivalry, rather than a substitute.In general, substitutes put downward pressure on the price that firms in an industry can charge.The factors that determine the intensity of a threat of substitutes include the awareness and availability of substitutes and their price and performance compared to an industry's products.
_____ can be most accurately defined as conditions in the competitive environment that endanger the profitability of a firm.
C
Satchels Corp.has been in the retail bag business for 10 years.It has created unique value and attained brand loyalty from its customers.Recently, a new bag company started up in the same area as Satchels.In order to retain the reputation that it has established and avoid competition with the new company, Satchels introduced a new line of fashion bags, conducted a sale, and also increased its advertising.This made it difficult for the new company to gain profits.This scenario best illustrates _____.
C
The airline industry is a profitable industry.The firms in this industry create barriers to entry through patents and regulations in order to reduce the threat of new entrants.It also minimizes the threat of substitutes while keeping rivalry to a minimum.The airline industry can be best categorized as a(n):
CharmingBells Inc.has been running into a loss gradually, but the board of directors are reluctant to shut the company down because it has invested millions of dollars' worth of equipment which can only be used in that industry.Moreover, the people in CharmingBells Inc.have become emotionally attached to the company and do not want the company completely shut down.This scenario best illustrates _____.
Bright Inc.is a toothpaste manufacturing company that is facing intense competition from its rivals.In order to encourage higher consumption of its products as well as minimize brand switching among its existing consumers, Bright introduced sweepstakes as a consumer sales promotion strategy.However, its rivals retaliated by introducing deals such as a featured price which is lower than the regular price, buy one, get one free offers, and large package offers that give a percentage more free.This scenario best illustrates a _____.
The ways of taking advantage of conditions in the environment to become more profitable most accurately defines the term _____.
Which of the following statements is true about concentrated industries?
A product that is fundamentally different yet serves the same function or purpose as another product best defines the term _____.
The household appliance industry has few major manufacturers like Nebula Corp., Cook Well Inc., and Mercury Corp.and a few smaller manufacturers.There is not much competition in this industry because the smaller companies cannot afford to compete aggressively with the large firms which do not engage in price wars.This scenario best illustrates a _____.
Which of the following statements is true of standardization of products?
Royalz Inc.is an automobile company that requires a lot of raw material to manufacture its cars.Royalz Inc.buys these raw materials from other companies that sell car parts as products.From which of the following does Royalz Inc.source its inputs?
A federal act was passed in the country of Arahonia which changed the way many of the Arahonian industries worked.Most of the firms in Arahonia had to restructure their strategic plans accordingly.This resulted in the larger firms acquiring the smaller ones which did not exit the market altogether.This scenario best illustrates a(n) _____.
Identify the five forces that shape the profit-making potential of an average firm in an industry.Discuss the basic steps involved in using the five forces analysis tool.
Readmore Publishing House, the publisher of a regional daily, has been slowly losing profits as its readers prefer to get news through the television.A recent study on the readers who made the switch stated that it is more accessible and faster to attain up-to-date news through the television rather than to wait for the next day for an update on current events.Which of the following is Readmore Publishing House is facing?
The residents of the town of Segonon have initiated a campaign to stop the production of aerated beverages by Sip Drink Inc.The community members of Segonon stated that these beverages are causing loss of memory, nausea, and tiredness among the children who consume them regularly, and thus, have urged that the company should be shut down.The community's reaction to Sip Drink's beverages illustrates a _____.
Competition among firms within an industry best defines the term _____.
Which of the following statements is true of a fragmented industry?
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