Exam 15: Pricing Products and Services

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The value-based pricing approach is to set a cost primarily based on competitors' response after the launch and delivery of the new product or service.

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Trepan Corporation is contemplating the introduction of a new product.The company has gathered the following information concerning the product: The company uses the absorption costing approach to cost-plus pricing as described in the text. Required: a.Compute the markup on absorption cost. b.Compute the selling price. c.If the price computed in "b" above is charged,and costs turn out as projected,can the company be assured that no loss will be sustained on the new product? Explain.

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If the unit sales for one product are more sensitive to price increases than another product,then its markup over variable cost should be less than for the other product if the company wants to maximize profit.

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Clulow Corporation recently changed the selling price of one of its products.Data concerning sales for comparable periods before and after the price change are presented below. The product's variable cost is $10.50 per unit. Selling Price Unit Sales \ 34.00 7,800 \ 31.00 10,010 -The product's price elasticity of demand as defined in the text is closest to:

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