Question 1

Product expansion is a strategy whose goal is growth,based on:

Accepted Answer

A)  selling more of the firm's product or service to the existing customer base. 
B)  selling in areas or to groups previously not served by the business. 
C)  selling existing customers a product or service they have never bought before. 
D)  adding new products or services to the firm's existing collection of offerings. 
A)  selling more of the firm's product or service to the existing customer base. 
B)  selling in areas or to groups previously not served by the business. 
C)  selling existing customers a product or service they have never bought before. 
D)  adding new products or services to the firm's existing collection of offerings. C

Question 2

Closing a sale refers to:

Accepted Answer

A)  asking for a referral from a prospective customer. 
B)  being turned down by a prospective customer. 
C)  delaying the decision to make a new product. 
D)  obtaining a commitment from the customer. 
A)  asking for a referral from a prospective customer. 
B)  being turned down by a prospective customer. 
C)  delaying the decision to make a new product. 
D)  obtaining a commitment from the customer. D

Question 3

The term for measures or metrics that identify the outcomes that are most important to the success of a business are known as _____.

Accepted Answer

A)  key performance indicators 
B)  brand promise 
C)  issue recognition 
D)  impressions 
A)  key performance indicators 
B)  brand promise 
C)  issue recognition 
D)  impressions A

Question 4

Customer vector summarizes information by groups of customers.

Accepted Answer

A) True 
 B)False

Question 5

Greg has a press release for his new product that he wants to broadcast on television.His press release has a good story and visuals.It also includes content that illustrates broad cultural themes.Which of the following is Greg most likely to generate through the press release?

Accepted Answer

A)  Public recognition 
B)  Public interest 
C)  Public importance 
D)  Issue recognition 
A)  Public recognition 
B)  Public interest 
C)  Public importance 
D)  Issue recognition

Question 6

Which of the following is true of promotional novelties?

Accepted Answer

A)  They explain the competitive strategies of the company to the readers. 
B)  They must be large enough to read by passing traffic. 
C)  They include stories of customers whose problems were solved. 
D)  They are given to key customers or as gifts to employees. 
A)  They explain the competitive strategies of the company to the readers. 
B)  They must be large enough to read by passing traffic. 
C)  They include stories of customers whose problems were solved. 
D)  They are given to key customers or as gifts to employees.

Question 7

Trendiness refers to:

Accepted Answer

A)  a concept in public interest which alludes to events with a broad appeal within the market or population. 
B)  a concept in public recognition which alludes to how close the issue being discussed is to you,your family or business. 
C)  a concept in public interest which alludes to the graphic interest held by an event. 
D)  a concept in public recognition which alludes to the fit of the topic to current fashion or public interest. 
A)  a concept in public interest which alludes to events with a broad appeal within the market or population. 
B)  a concept in public recognition which alludes to how close the issue being discussed is to you,your family or business. 
C)  a concept in public interest which alludes to the graphic interest held by an event. 
D)  a concept in public recognition which alludes to the fit of the topic to current fashion or public interest.

Question 8

Key chains,pens,coffee mugs,or embossed briefcases are examples of _____.

Accepted Answer

A)  promotional novelties 
B)  signs 
C)  flyers 
D)  marketing kits 
A)  promotional novelties 
B)  signs 
C)  flyers 
D)  marketing kits

Question 9

Advertising is often used to support the corporate identity and value propositions that are established through public relations efforts.

Accepted Answer

A) True 
 B)False

Question 10

_____ is a type of CRM report that segments by customer or customer group on purchases or dates of purchase.

Accepted Answer

A)  Customer vector 
B)  Sales report 
C)  Customer service 
D)  Interim report 
A)  Customer vector 
B)  Sales report 
C)  Customer service 
D)  Interim report

Question 11

Which of the following gives the particulars on existing customers?

Accepted Answer

A)  Contact data 
B)  Performance data 
C)  Product data 
D)  Service data 
A)  Contact data 
B)  Performance data 
C)  Product data 
D)  Service data

Question 12

Which of the following terms refers to the activities used to establish and promote a favorable opinion by the media?

Accepted Answer

A)  Press relations 
B)  Word-of-mouth communications 
C)  Sales promotions 
D)  Ambush marketing 
A)  Press relations 
B)  Word-of-mouth communications 
C)  Sales promotions 
D)  Ambush marketing

Question 13

What are the two steps in customer relationship management (CRM)? What is the goal of these two steps and how do you know your CRM effort is working?

Accepted Answer

The steps involved in customer relations

Question 14

_____ are the terms included in the hidden portions of a web page which are used by search engines to describe a website and evaluate its focus and category placement.

Accepted Answer

A)  Domain names 
B)  Keywords 
C)  Search terms 
D)  Embeds 
A)  Domain names 
B)  Keywords 
C)  Search terms 
D)  Embeds

Question 15

Paying for a local organization's needs in exchange for recognition is referred to as _____.

Accepted Answer

A)  publicity 
B)  donation 
C)  personal selling 
D)  sponsorship 
A)  publicity 
B)  donation 
C)  personal selling 
D)  sponsorship

Question 16

Your estimated number of prospective customers multiplied by your hit rate multiplied by the amount of each sale equals your sales forecast.

Accepted Answer

A) True 
 B)False

Question 17

_____ is the segment or segments a business owner selects to concentrate his or her marketing efforts.

Accepted Answer

A)  Target market 
B)  Qualified market 
C)  Customer vector 
D)  Optimized market 
A)  Target market 
B)  Qualified market 
C)  Customer vector 
D)  Optimized market

Question 18

Personal selling decreases business owners' flexibility in their presentation.

Accepted Answer

A) True 
 B)False

Question 19

_____ is often used to support the corporate identity and value propositions that are established through public relations efforts.

Accepted Answer

A)  Personal selling 
B)  A corporate newsletter 
C)  Advertising 
D)  A press kit 
A)  Personal selling 
B)  A corporate newsletter 
C)  Advertising 
D)  A press kit

Question 20

What is segmentation? What are the typical ways of dividing the market into different segments?

Accepted Answer

Segmentation is the process of dividing

Product expansion is a strategy whose goal is growth,based on:

Closing a sale refers to:

The term for measures or metrics that identify the outcomes that are most important to the success of a business are known as _____.

Customer vector summarizes information by groups of customers.

Greg has a press release for his new product that he wants to broadcast on television.His press release has a good story and visuals.It also includes content that illustrates broad cultural themes.Which of the following is Greg most likely to generate through the press release?

Which of the following is true of promotional novelties?

Trendiness refers to:

Key chains,pens,coffee mugs,or embossed briefcases are examples of _____.

Advertising is often used to support the corporate identity and value propositions that are established through public relations efforts.

_____ is a type of CRM report that segments by customer or customer group on purchases or dates of purchase.

Which of the following gives the particulars on existing customers?

Which of the following terms refers to the activities used to establish and promote a favorable opinion by the media?

What are the two steps in customer relationship management (CRM)? What is the goal of these two steps and how do you know your CRM effort is working?

_____ are the terms included in the hidden portions of a web page which are used by search engines to describe a website and evaluate its focus and category placement.

Paying for a local organization's needs in exchange for recognition is referred to as _____.

Your estimated number of prospective customers multiplied by your hit rate multiplied by the amount of each sale equals your sales forecast.

_____ is the segment or segments a business owner selects to concentrate his or her marketing efforts.

Personal selling decreases business owners' flexibility in their presentation.

_____ is often used to support the corporate identity and value propositions that are established through public relations efforts.

What is segmentation? What are the typical ways of dividing the market into different segments?

Small Business: Its Opportunities and Rewards

Small Business Entrepreneurs: Characteristics and Competencies

Small Business Environment: Managing External Relations

Small Business Ideas: Creativity, opportunity, and Feasibility

Small Business Entry: Paths to Part-Time Entrepreneurship

Small Business Entry: Paths to Full-Time Entrepreneurship

Small Business Strategies: Imitation With a Twist

Business Plans: Seeing Audiences and Your Business Clearly

Small Business Marketing: Product and Pricing Strategies

Small Business Distribution and Location

Small Business Accounting: Projecting and Evaluating Performance

Cash: Lifeblood of the Business

Small Business Finance: Using Equity, debt, and Gifts

Assets: Inventory and Operations Management

Small Business Protection: Risk Management and Insurance

Legal Issues: Recognizing Your Small Business Needs

Human Resource Management: Small Business Considerations

Filters

Exam 10: Small Business Promotion: Capturing the Eyes of Your Market

Product expansion is a strategy whose goal is growth,based on:

Closing a sale refers to:

The term for measures or metrics that identify the outcomes that are most important to the success of a business are known as _____.

Customer vector summarizes information by groups of customers.

Greg has a press release for his new product that he wants to broadcast on television.His press release has a good story and visuals.It also includes content that illustrates broad cultural themes.Which of the following is Greg most likely to generate through the press release?

Which of the following is true of promotional novelties?

Trendiness refers to:

Key chains,pens,coffee mugs,or embossed briefcases are examples of _____.

Advertising is often used to support the corporate identity and value propositions that are established through public relations efforts.

_____ is a type of CRM report that segments by customer or customer group on purchases or dates of purchase.

Which of the following gives the particulars on existing customers?

Which of the following terms refers to the activities used to establish and promote a favorable opinion by the media?

What are the two steps in customer relationship management (CRM)? What is the goal of these two steps and how do you know your CRM effort is working?

_____ are the terms included in the hidden portions of a web page which are used by search engines to describe a website and evaluate its focus and category placement.

Paying for a local organization's needs in exchange for recognition is referred to as _____.

Your estimated number of prospective customers multiplied by your hit rate multiplied by the amount of each sale equals your sales forecast.

_____ is the segment or segments a business owner selects to concentrate his or her marketing efforts.

Personal selling decreases business owners' flexibility in their presentation.

_____ is often used to support the corporate identity and value propositions that are established through public relations efforts.

What is segmentation? What are the typical ways of dividing the market into different segments?

Small Business: Its Opportunities and Rewards

Small Business Entrepreneurs: Characteristics and Competencies

Small Business Environment: Managing External Relations

Small Business Ideas: Creativity, opportunity, and Feasibility

Small Business Entry: Paths to Part-Time Entrepreneurship

Small Business Entry: Paths to Full-Time Entrepreneurship

Small Business Strategies: Imitation With a Twist

Business Plans: Seeing Audiences and Your Business Clearly

Small Business Marketing: Product and Pricing Strategies

Small Business Distribution and Location

Small Business Accounting: Projecting and Evaluating Performance

Cash: Lifeblood of the Business

Small Business Finance: Using Equity, debt, and Gifts

Assets: Inventory and Operations Management

Small Business Protection: Risk Management and Insurance

Legal Issues: Recognizing Your Small Business Needs

Human Resource Management: Small Business Considerations

Filters