A) Are usually composed of 10-15 people as participants. B) Yield results that are largely dependent on the viewpoint of the researcher. C) Always do a good job of representing the broader target market. D) Are expensive compared to other marketing research methods. E) Are conducted in a formal group setting. A) Are usually composed of 10-15 people as participants. B) Yield results that are largely dependent on the viewpoint of the researcher. C) Always do a good job of representing the broader target market. D) Are expensive compared to other marketing research methods. E) Are conducted in a formal group setting.

Exam 7: Improving Decisions With Marketing Information

Explore all topics

A fast-food chain is redesigning its restaurants. One of the main questions facing the chain's management is, "Should the new restaurant design include a salad bar?" A researcher in the company finds an article in a restaurant trade magazine containing the results of a study about salad bars. The results indicate that salad bars are costly to maintain and are not a major attraction to consumers. Based on this information, management decides that it will not have a salad bar as part of the new restaurant design. This example illustrates the point that:

(Multiple Choice)

5.0/5

(41)

Question 61

When a Walmart clerk checks out a customer by scanning the bar codes of items in the customer's shopping basket, this is an example of what type of research?

(Multiple Choice)

4.9/5

(41)

Question 62

The Internet is an excellent source for primary data, but not secondary data.

(True/False)

4.9/5

(44)

Question 63

A ten-minute personal interview with a shopper in a shopping mall to determine shopping intentions is an example of:

(Multiple Choice)

4.7/5

(37)

Question 64

Which of the following statements about the cost and value of information is False?

(Multiple Choice)

4.9/5

(42)

Question 65

utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions.

(Multiple Choice)

4.8/5

(40)

Question 66

Which of the following is NOT a good example of the observation method of marketing research?

(Multiple Choice)

4.7/5

(35)

Question 67

A consumer panel is a group of consumers who provide information on a continuing basis.

(True/False)

4.8/5

(39)

Question 68

One of the major disadvantages of the focus group interview approach is that

(Multiple Choice)

4.9/5

(36)

Question 69

Which of the following statements about using the Internet to gather secondary information is FALSE?

(Multiple Choice)

4.8/5

(37)

Question 70

Marketing research projects are conducted one-at-a-time, instead of routinely.

(True/False)

4.9/5

(39)

Question 71

Focus groups:

(Multiple Choice)

4.7/5

(43)

Question 72

Which of the following observations about the use of a marketing information system (MIS) is FALSE?

(Multiple Choice)

4.8/5

(39)

Question 73

The marketing manager at Massimino and McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?

(Multiple Choice)

4.8/5

(39)

Question 74

A decision support system (DSS) is a computer program that makes it easy for a marketing manager to get and use information as he or she is making decisions.

(True/False)

4.8/5

(43)

Question 75

The function of marketing research is to develop and analyze new information to help marketing managers make better decisions.

(True/False)

4.8/5

(39)

Question 76

Qualitative research seeks clear yes or no answers.

(True/False)

4.8/5

(36)

Question 77

A complete marketing information system should:

(Multiple Choice)

4.8/5

(34)

Question 78

Marketing research experiments

(Multiple Choice)

4.8/5

(38)

Question 79

In the experimental method, researchers compare the responses of two or more groups that are similar even on the characteristic being tested.

(True/False)

4.7/5

(37)

Question 80

Showing 61 - 80 of 236

When a Walmart clerk checks out a customer by scanning the bar codes of items in the customer's shopping basket, this is an example of what type of research?

The Internet is an excellent source for primary data, but not secondary data.

A ten-minute personal interview with a shopper in a shopping mall to determine shopping intentions is an example of:

Which of the following statements about the cost and value of information is False?

utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions.

Which of the following is NOT a good example of the observation method of marketing research?

A consumer panel is a group of consumers who provide information on a continuing basis.

One of the major disadvantages of the focus group interview approach is that

Which of the following statements about using the Internet to gather secondary information is FALSE?

Marketing research projects are conducted one-at-a-time, instead of routinely.

Focus groups:

Which of the following observations about the use of a marketing information system (MIS) is FALSE?

The marketing manager at Massimino and McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?

A decision support system (DSS) is a computer program that makes it easy for a marketing manager to get and use information as he or she is making decisions.

The function of marketing research is to develop and analyze new information to help marketing managers make better decisions.

Qualitative research seeks clear yes or no answers.

A complete marketing information system should:

Marketing research experiments

In the experimental method, researchers compare the responses of two or more groups that are similar even on the characteristic being tested.

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters

Exam 7: Improving Decisions With Marketing Information

When a Walmart clerk checks out a customer by scanning the bar codes of items in the customer's shopping basket, this is an example of what type of research?

The Internet is an excellent source for primary data, but not secondary data.

A ten-minute personal interview with a shopper in a shopping mall to determine shopping intentions is an example of:

Which of the following statements about the cost and value of information is False?

________________ ________________ utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions.

Which of the following is NOT a good example of the observation method of marketing research?

A consumer panel is a group of consumers who provide information on a continuing basis.

One of the major disadvantages of the focus group interview approach is that

Which of the following statements about using the Internet to gather secondary information is FALSE?

Marketing research projects are conducted one-at-a-time, instead of routinely.

Focus groups:

Which of the following observations about the use of a marketing information system (MIS) is FALSE?

The marketing manager at Massimino and McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?

A decision support system (DSS) is a computer program that makes it easy for a marketing manager to get and use information as he or she is making decisions.

The function of marketing research is to develop and analyze new information to help marketing managers make better decisions.

Qualitative research seeks clear yes or no answers.

A complete marketing information system should:

Marketing research experiments

In the experimental method, researchers compare the responses of two or more groups that are similar even on the characteristic being tested.

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters

utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions.