Exam 1: An Overview of Logistics

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In mass logistics,groups of customers with similar logistical needs and wants are provided with logistics services appropriate to those wants and needs.

(True/False)
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What concept refers to "how well company resources are used to achieve what a company promises it can do?"

(Multiple Choice)
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The financing channel handles a company's credit and payment for goods.

(True/False)
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The key to the total cost approach is that all relevant cost items are considered simultaneously when making a decision.

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All of the following are types of economic utility,except:

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Market demassification suggests that an ever-increasing number of market segments have distinct preferences.

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Logistical decisions tend not to be impacted by marketers' growing emphasis on offering sustainable products.

(True/False)
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___________ utility refers to the value or usefulness that comes from a customer being able to take possession of a product.

(Multiple Choice)
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The four basic components of the marketing mix include all of the following except:

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Interfunctional logistics attempts to coordinate inbound logistics,materials manage?ment,and physical distribution in a cost efficient manner that supports an organization's customer service objectives.

(True/False)
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The most costly logistics activity in many firms is ____________.

(Multiple Choice)
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The ownership channel consists of all parties except:

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The finance department tends to measure inventory in terms of units while logistics tends to measure inventory in terms of its cost / value.

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Logistics is only concerned with forward flows,that is,those directed towards the point of consumption.

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Logistics clearly contributes to time and form utility.

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___________ refers to the removal of intermediaries between producer and consumer.

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Intermediaries assume ownership of goods while they're in the marketing channel.

(True/False)
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List and discuss the advantages and disadvantages of charging the customer for home delivery if they are unable to carry the Super Gym home.

(Essay)
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Which of the following is not a logistics-related activity?

(Multiple Choice)
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U.S.News & World Report suggests that logistics employment should increase by ____________ percent through 2018.

(Multiple Choice)
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