Question 1

Which of the following is an example of mass communication?

Accepted Answer

A)  electronic mail from you to your parent 
B)  you participating in a chat room 
C)  radio 
D)  Microsoft Netmeeting 
A)  electronic mail from you to your parent 
B)  you participating in a chat room 
C)  radio 
D)  Microsoft Netmeeting C

Question 2

Which reason listed is not one of the reasons given in the text for why you should study mass communication?

Accepted Answer

A)  to think critically about the messages the media send us 
B)  to become a more thoughtful media consumer 
C)  to be better informed about the communication styles of the twentieth century 
D)  to recognize the significance of the media and the role they play in shaping our understanding of the world 
A)  to think critically about the messages the media send us 
B)  to become a more thoughtful media consumer 
C)  to be better informed about the communication styles of the twentieth century 
D)  to recognize the significance of the media and the role they play in shaping our understanding of the world C

Question 3

The type of computer-mediated communication where the sender is simultaneously the receiver is called

Accepted Answer

A)  cultivated. 
B)  synchronous. 
C)  asynchronous. 
D)  linear. 
A)  cultivated. 
B)  synchronous. 
C)  asynchronous. 
D)  linear. B

Question 4

One way to be more media literate is to understand that images found in the media contain values and ideologies.

Accepted Answer

A) True 
 B)False

Question 5

Gatekeeping is the process of determining what news,information,or entertainment will reach a mass audience.

Accepted Answer

A) True 
 B)False

Question 6

According to the perspective on media effects stating that the media influences our behaviors,how can the link between viewing violence and violent behaviors be explained?

Accepted Answer

A)  cultivation 
B)  agenda setting 
C)  desensitization 
D)  conditioning 
A)  cultivation 
B)  agenda setting 
C)  desensitization 
D)  conditioning

Question 7

A television program is an example of CMC.

Accepted Answer

A) True 
 B)False

Question 8

Differences in gender and culture have no effect on computer-mediated communication.

Accepted Answer

A) True 
 B)False

Question 9

The downside of professional journals is that they are written for specialized audiences and often use jargon.

Accepted Answer

A) True 
 B)False

Question 10

________ is/are better for in-depth treatment of recent events than are ___________________.

Accepted Answer

A)  Television; news magazines and newspapers 
B)  Newspapers; television and news magazines 
C)  News magazines; newspapers and television 
D)  News magazines; professional journals and newspapers 
A)  Television; news magazines and newspapers 
B)  Newspapers; television and news magazines 
C)  News magazines; newspapers and television 
D)  News magazines; professional journals and newspapers

Question 11

An example of ________ is when the news director at a local television station makes the decision to not air a highly controversial episode of the Jerry Springer Show.

Accepted Answer

A)  gatekeeping 
B)  agenda setting 
C)  framing 
D)  masking 
A)  gatekeeping 
B)  agenda setting 
C)  framing 
D)  masking

Question 12

The immediacy of the news is much more of a factor with

Accepted Answer

A)  television. 
B)  news magazines. 
C)  newspapers. 
D)  professional journals. 
A)  television. 
B)  news magazines. 
C)  newspapers. 
D)  professional journals.

Question 13

Research suggests that women are able to produce greater opinion change in CMC interactions as compared with face-to-face interactions.

Accepted Answer

A) True 
 B)False

Question 14

According to the UCLA Internet report,what percentage of people check their e-mail once per day?

Accepted Answer

A)  36 
B)  56 
C)  76 
D)  96 
A)  36 
B)  56 
C)  76 
D)  96

Question 15

Audio-video conferencing is a form of

Accepted Answer

A)  mass communication. 
B)  synchronous communication. 
C)  asynchronous communication. 
D)  source communication. 
A)  mass communication. 
B)  synchronous communication. 
C)  asynchronous communication. 
D)  source communication.

Question 16

Agenda setting refers to a process in which the audience establishes which topics they want to read and hear about.

Accepted Answer

A) True 
 B)False

Question 17

Impressions formed about others during CMC interactions are often more detailed than impressions formed during face-to-face interactions.

Accepted Answer

A) True 
 B)False

Question 18

In CMC interactions participants tend to ask more questions getting to the "inner self" than participants in face-to-face interactions.

Accepted Answer

A) True 
 B)False

Question 19

According to media cultivation theory research,people who are frequent viewers of television perceive that they are at a lower risk of violence than people who do not view television frequently.

Accepted Answer

A) True 
 B)False

Question 20

When communicating online,you need to adhere to netiquette,which includes

Accepted Answer

A)  using a different standard of behavior online than you follow in real life. 
B)  realizing that netiquette standards are the center of cyberspace. 
C)  reporting all violations of netiquette,including minor errors. 
D)  keeping flame wars under control. 
A)  using a different standard of behavior online than you follow in real life. 
B)  realizing that netiquette standards are the center of cyberspace. 
C)  reporting all violations of netiquette,including minor errors. 
D)  keeping flame wars under control.

Which of the following is an example of mass communication?

Which reason listed is not one of the reasons given in the text for why you should study mass communication?

The type of computer-mediated communication where the sender is simultaneously the receiver is called

One way to be more media literate is to understand that images found in the media contain values and ideologies.

Gatekeeping is the process of determining what news,information,or entertainment will reach a mass audience.

According to the perspective on media effects stating that the media influences our behaviors,how can the link between viewing violence and violent behaviors be explained?

A television program is an example of CMC.

Differences in gender and culture have no effect on computer-mediated communication.

The downside of professional journals is that they are written for specialized audiences and often use jargon.

is/are better for in-depth treatment of recent events than are ___________.

An example of ________ is when the news director at a local television station makes the decision to not air a highly controversial episode of the Jerry Springer Show.

The immediacy of the news is much more of a factor with

Research suggests that women are able to produce greater opinion change in CMC interactions as compared with face-to-face interactions.

According to the UCLA Internet report,what percentage of people check their e-mail once per day?

Audio-video conferencing is a form of

Agenda setting refers to a process in which the audience establishes which topics they want to read and hear about.

Impressions formed about others during CMC interactions are often more detailed than impressions formed during face-to-face interactions.

In CMC interactions participants tend to ask more questions getting to the "inner self" than participants in face-to-face interactions.

According to media cultivation theory research,people who are frequent viewers of television perceive that they are at a lower risk of violence than people who do not view television frequently.

When communicating online,you need to adhere to netiquette,which includes

Introduction to Human Communication

Perspectives on Human Communication

Communicating Identities

Communicating, Perceiving, and Understanding

Verbal Communication

Nonverbal Communication

Listening and Responding

Communicating Across Cultures

Communicating in Close Relationships

Small Group Communication

Communicating in Organizations

Rhetorical Communication

Mass Media and Communication

Communication and New Technologies

Persuasive Speaking and Argumentation

Filters

Exam 16: Understanding Mass Communication: The Impact of Technology and Culture

Which of the following is an example of mass communication?

Which reason listed is not one of the reasons given in the text for why you should study mass communication?

The type of computer-mediated communication where the sender is simultaneously the receiver is called

One way to be more media literate is to understand that images found in the media contain values and ideologies.

Gatekeeping is the process of determining what news,information,or entertainment will reach a mass audience.

According to the perspective on media effects stating that the media influences our behaviors,how can the link between viewing violence and violent behaviors be explained?

A television program is an example of CMC.

Differences in gender and culture have no effect on computer-mediated communication.

The downside of professional journals is that they are written for specialized audiences and often use jargon.

________ is/are better for in-depth treatment of recent events than are ___________________.

An example of ________ is when the news director at a local television station makes the decision to not air a highly controversial episode of the Jerry Springer Show.

The immediacy of the news is much more of a factor with

Research suggests that women are able to produce greater opinion change in CMC interactions as compared with face-to-face interactions.

According to the UCLA Internet report,what percentage of people check their e-mail once per day?

Audio-video conferencing is a form of

Agenda setting refers to a process in which the audience establishes which topics they want to read and hear about.

Impressions formed about others during CMC interactions are often more detailed than impressions formed during face-to-face interactions.

In CMC interactions participants tend to ask more questions getting to the "inner self" than participants in face-to-face interactions.

According to media cultivation theory research,people who are frequent viewers of television perceive that they are at a lower risk of violence than people who do not view television frequently.

When communicating online,you need to adhere to netiquette,which includes

Introduction to Human Communication

Perspectives on Human Communication

Communicating Identities

Communicating, Perceiving, and Understanding

Verbal Communication

Nonverbal Communication

Listening and Responding

Communicating Across Cultures

Communicating in Close Relationships

Small Group Communication

Communicating in Organizations

Rhetorical Communication

Mass Media and Communication

Communication and New Technologies

Persuasive Speaking and Argumentation

Filters

is/are better for in-depth treatment of recent events than are ___________.