Exam 2: Understanding Customer Needs

The medium that allows smart companies to involve the consumer in the innovation process is

Focus groups are an inflexible technique.

Focus groups are conducted

Primary research is quicker than secondary research.

Companies that do not understand their customers are likely to

A focus group is a great way to explore the dimensions of a problem.

Secondary research techniques are also known as exploratory research techniques.

What are the three classes of questions that all questionnaires contain?

An accurate understanding of customer needs allows a company to

One problem that companies face is that by the time the research takes place,

If a company marketing medical diagnostic equipment wants to understand the buying decision-making process,it should conduct research with physicians using which technique?

Describe the participation observation technique and provide an example.

A focus group is a guided discussion with a group of respondents such as customers.