Deck 11: Consumers in Situations

Question 1

Epistemic shopping includes activities oriented toward a specific,intended purchase or purchases.

Answer 1

False
Acquisitional shopping includes activities oriented toward a specific,intended purchase or purchases.

Question 2

Shopping is the set of potentially value-producing consumer activities that directly increase the likelihood that something will be purchased.

Answer 2

True

Question 3

Buying advertising with a schedule that runs the advertisement primarily at times when customers will be most receptive to the message is called advertiming.

Answer 3

True

Question 4

Situational influences are enduring characteristics of neither a particular consumer nor a product or brand.

Question 5

The term temporal factor refers to situational characteristics related to time.

Question 6

In some ways,time is a consumer's only real resource because when we work,we convert time into economic resources.

Question 7

Time pressure represents an urgency to act based on some real or self-imposed deadline.

Question 8

Time pressure shapes the value consumers perceive in products by influencing both quality and price perceptions.

Question 9

Both marketing and shopping make purchase more likely,but one involves activities of marketing people and the other involves activities of shoppers.

Question 10

A consumer who is running short of time is more likely to process more product information than a consumer who is shopping leisurely.

Question 11

Seasonality refers to regularly occurring conditions that vary with the time of year.

Question 12

Experiential shopping involves recreationally oriented activities designed to provide interest,excitement,relaxation,fun,or some other desired feeling.

Question 13

Situational influences change the desirability of consuming things and therefore change the value of these things.

Question 14

The challenge for those who sell seasonal products is to change the products according to changing seasons.

Question 15

Epistemic activities include finding information on some imminent purchase.

Question 16

Very few products are susceptible to seasonal influence.

Question 17

Circadian cycle refers to the rhythm of seasons that varies with the time of the year.

Question 18

Time pressure tends to switch a consumer's orientation from utilitarian to hedonic.

Question 19

Outshopping is a term used to refer to consumers who are shopping in a city or town they must travel to rather than in their own hometown.

Question 20

Consumers experiencing time pressure are less likely to rely on simple choice heuristics than are those in less-tense situations.

Question 21

State-oriented consumers are affected less by emotions generated by a retail atmosphere than are action-oriented consumers.

Question 22

State-oriented shoppers' purchasing and shopping value perceptions are unaffected by dominance.

Question 23

Utilitarian shopping value represents the worth of an activity because the time spent doing the activity itself is personally gratifying.

Question 24

Pop music used in the background contributes to discount store perceptions.

Question 25

Personal shopping value (PSV)is the overall subjective worth of a shopping activity considering all associated costs and benefits.

Question 26

An environment with a favorable functional quality tends to be associated with some degree of positive affect.

Question 27

Retailers with a high proportion of action-oriented consumers in their target market are more likely to thrive on consumers' impulse purchases.

Question 28

The presence of background music enhances service quality perceptions relative to an environment with no background music.

Question 29

Retail personality is the way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities.

Question 30

Action-oriented shoppers who are emotionally aroused are far more likely to make additional purchases beyond what was planned than are state-oriented shoppers.

Question 31

Feelings of dominance among action-oriented shoppers increase hedonic shopping value and decrease utilitarian shopping value.

Question 32

When shoppers process ambient citrus odors,they tend to feel higher levels of pleasant emotions while shopping and tend to be more receptive to product information.

Question 33

Fit refers to how appropriate the elements of an environment are for a given environment.

Question 34

Consumers with a high capacity to self-regulate their behavior are referred to as state-oriented.

Question 35

Consumers with a low capacity to self-regulate are referred to as action-oriented.

Question 36

Congruity refers to how consistent the elements of an environment are with each other.

Question 37

Consumers with attention deficit disorder typically have high degrees of impulsivity which makes them more prone to impulsive acts.

Question 38

Retailers specializing in things like a wide selection of goods,low prices,guarantees,and knowledgeable employees facilitate the task of shopping.This type of positioning emphasizes the functional quality of a retail store.

Question 39

Hedonic shopping value represents the worth obtained because some shopping task or job is completed successfully.

Question 40

Consumer self-regulation refers to the tendency for consumers to inhibit outside,or situational,influences from interfering with shopping intentions.

Question 41

Enduring characteristics of neither a particular consumer nor a product or brand are known as _____ influences.

A) attitudinal
B) tangential
C) perceptual
D) preferential
E) situational

Question 42

Everyday Jay gets tired at around two in the afternoon and takes a nap.Which of the following best explains Jay's energy level that fluctuates depending on the time of day?

A) Circadian cycle
B) Homeostatic cycle
C) Biometric cycle
D) Lunar cycle
E) Tachycardia cycle

Question 43

Which of the following represents an urgency to act based on some real or self-imposed deadline?

A) Situational pressure
B) Epistemic pressure
C) Stagnation pressure
D) Time pressure
E) Dynamic pressure

Question 44

Fruits in their season cost less than when they are not in season.This is an example of a situational influence on value.Which of the following temporal factors best explains this price variation?

A) Time simultaneity
B) Time constant
C) Time reciprocity
D) Time of the day
E) Time of the year

Question 45

Diane buys most of her everyday needs from the local retail shop.However,one day when she visited the shop,she found it very crowded.Diane hates crowded places and therefore she returned home without buying anything.This is an example of a _____ influence altering a consumer's perception of value.

A) product
B) situational
C) cultural
D) brand
E) public

Question 46

Situational characteristics related to time are known as _____ factors.

A) temporal
B) sequential
C) atmospheric
D) spatial
E) epistemic

Question 47

The practice of running advertisements primarily at times when customers will be most receptive to the messages is known as _____.

A) advertiming
B) conquesting
C) meta-advertising
D) cool hunting
E) shockvertising

Question 48

Congruent music lowers consumers' quality perceptions.

Question 49

A high degree of crowding produces the most positive outcomes in terms of shopping affect,purchase behavior,consumer satisfaction,and shopping value.

Question 50

Which of the following refers to regularly occurring conditions that vary with the time of year?

A) Periodicity
B) Synchronicity
C) Simultaneity
D) Perpetuity
E) Seasonality

Question 51

A fearful consumer tends to buy less and enjoy the experience less.

Question 52

The economic resources a consumer brings to a particular purchase setting refer to the consumer's buying power.

Question 53

Which of the following is most likely to be true of consumers who experience time pressure while deciding on a purchasing activity?

A) Consumers are more likely to process purchase related information at a deeper level.
B) Consumers are more likely to rely on simple choice heuristics.
C) Consumers' orientations are more likely to switch from utilitarian to hedonic.
D) Consumers are less likely to buy brands positioned as relatively high quality.
E) Consumers are more likely to shop with others rather than shopping alone.

Question 54

Consumers are more price sensitive when using card to pay for a purchase than when using cash.

Question 55

The mood that consumers bring to the shopping environment can exaggerate the actual experience.

Question 56

Compared to blue background,consumers who perceive a product in a predominantly red background tend to think the product is of higher quality.

Question 57

Crowding exerts a linear effect on consumers.

Question 58

Every year as soon as spring arrives,home improvement stores and nurseries start selling annuals for flower beds as people start working outside in their yards.Such purchases are most likely influenced by _____.

A) synchronicity
B) simultaneity
C) perpetuity
D) periodicity
E) seasonality

Question 59

Our bodies have a rhythm that varies with the time of day.This is referred to as a _____ cycle.

A) homeostatic
B) lunar
C) tachycardia
D) biometric
E) circadian

Question 60

Signs that emphasize price by using large numerals create the perception of an up-scale store.

Question 61

Jim considers himself a cheese connoisseur.He spends his weekend visiting various cheese stores,trying out samples of different cheese and learning more about them.However,Jim hardly buys anything during these weekend outings.This is an example of _____ shopping.

A) acquisitional
B) epistemic
C) adaptive
D) impulsive
E) utilitarian

Question 62

Janice spends her weekends window shopping at various malls.She acknowledges that her weekend shopping outing is driven by boredom rather than any intention of making a purchase.She finds these outings interesting and relaxing.This is an example of _____ shopping.

A) acquisitional
B) epistemic
C) experiential
D) impulsive
E) adaptive

Question 63

Retailers specializing in things like a wide selection of goods,low prices,guarantees,and knowledgeable employees use a type of positioning which emphasizes the _____ quality of a retail store.

A) affective
B) experiential
C) epistemic
D) adaptive
E) functional

Question 64

Which of the following represents the worth of an activity because the time spent doing the activity itself is personally gratifying?

A) Utilitarian shopping value
B) Acquisitional shopping value
C) Absolute shopping value
D) Hedonic shopping value
E) Epistemic shopping value

Question 65

The overall subjective worth of a shopping activity considering all associated costs and benefits is known as _____.

A) experiential shopping value (ESV)
B) reversal shopping value (RSV)
C) epistemic shopping value (ESV)
D) acquisitional shopping value (ASV)
E) personal shopping value (PSV)

Question 66

Which of the following types of shopping is most likely to provide the greatest utilitarian shopping value?

A) Acquisitional shopping
B) Epistemic shopping
C) Experiential shopping
D) Impulsive shopping
E) Unplanned shopping

Question 67

When Melanie went to a mall to buy a birthday gift for her brother,she ended up buying a new pair of designer eyewear for herself.She had no intention of buying them as she already owns a few pairs.However,she could not resist herself as they were on sale.This is an example of _____ shopping.

A) epistemic
B) impulsive
C) utilitarian
D) affective
E) adaptive

Question 68

Kate loves buying gifts for her friends.It gives her immense personal satisfaction.Which of the following types of shopping value is Kate most likely to receive from the activity of buying gifts?

A) Affective shopping value
B) Hedonic shopping value
C) Impulsive shopping value
D) Absolute shopping value
E) Epistemic shopping value

Question 69

Which type of shopping is characterized by activities oriented toward a specific,intended purchase or purchases?

A) Experiential shopping
B) Epistemic shopping
C) Adaptive shopping
D) Acquisitional shopping
E) Impulsive shopping

Question 70

Betsy hates doing her groceries every Saturday.Therefore,when it is done,she feels glad that she won't have to buy groceries for the rest of the week.Which of the following types of shopping values is most likely received by Betsy from the activity of buying groceries?

A) Utilitarian shopping value
B) Hedonic shopping value
C) Epistemic shopping value
D) Experiential shopping value
E) Absolute shopping value

Question 71

Which of the following theory attempts to explain how environmental elements can lead to near 180 degree changes in shopping orientation?

A) Reversal theory
B) Trait theory
C) Construct theory
D) Organismic theory
E) Phenomenal field theory

Question 72

Retailers specializing in a unique environment,an impressive décor,friendly employees,and pleasant emotions use a type of positioning which emphasizes the _____ quality of a retail store.

A) affective
B) epistemic
C) functional
D) experiential
E) adaptive

Question 73

Which of the following types of shopping is characterized by recreationally oriented activities designed to provide interest,excitement,relaxation,fun,social interaction,or some other desired feeling?

A) Adaptive shopping
B) Experiential shopping
C) Epistemic shopping
D) Impulsive shopping
E) Acquisitional shopping

Question 74

Running commercials for sleep medication during the middle of the night is an example of _____.

A) shockvertising
B) cool hunting
C) advertiming
D) conquesting
E) meta-advertising

Question 75

Kyra is a chain of retail stores targeted toward working women.It offers trendy clothing and housewares.The stores are designed differently from others to provide the perception that they are hip and unique,just like their target shoppers.The goal is to create an emotionally rewarding environment in an attempt to produce high hedonic shopping value.This is an example of a positioning based on the _____ quality.

A) adaptive
B) affective
C) experiential
D) epistemic
E) functional

Question 76

Which of the following types of shopping is characterized by spontaneous activities with a diminished regard for consequences,heightened emotional involvement,and a desire for immediate self-fulfillment?

A) Acquisitional shopping
B) Epistemic shopping
C) Experiential shopping
D) Impulsive shopping
E) Adaptive shopping

Question 77

Which of the following types of shopping is most likely to provide the greatest hedonic shopping value?

A) Acquisitional shopping
B) Experiential shopping
C) Epistemic shopping
D) Impulsive shopping
E) Planned shopping

Question 78

Which of the following types of shopping is characterized by activities oriented toward acquiring knowledge about products?

A) Epistemic shopping
B) Acquisitional shopping
C) Adaptive shopping
D) Experiential shopping
E) Impulsive shopping

Question 79

Which of the following represents the worth obtained because some shopping task or job is completed successfully?

A) Hedonic shopping value
B) Absolute shopping value
C) Epistemic shopping value
D) Experiential shopping value
E) Utilitarian shopping value

Question 80

Marian is a working mother with two sons.On weekdays,Marian is hard pressed for time and squeezes just enough time to grab some groceries on her way back from work.This is an example of _____ shopping.

A) acquisitional
B) epistemic
C) experiential
D) impulsive
E) hedonic