Exam 11: Consumers in Situations

Congruity refers to how consistent the elements of an environment are with each other.

CHRISTMAS SHOPPING SCENARIO Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier. -Refer to Christmas Shopping Scenario.Lanny did not want to go to a crowded mall as she only had a Saturday to do all of her shopping.According to this information,which of the following temporal factors had the greatest impact on Lanny's shopping experience?

Compared to blue background,consumers who perceive a product in a predominantly red background tend to think the product is of higher quality.

Which of the following types of shopping behaviors is most likely to be characterized by both situational memory and utilitarian orientation?

Our bodies have a rhythm that varies with the time of day.This is referred to as a _____ cycle.

Which of the following is most likely to be true of consumers who experience time pressure while deciding on a purchasing activity?

Which of the following refers to regularly occurring conditions that vary with the time of year?

A high degree of crowding produces the most positive outcomes in terms of shopping affect,purchase behavior,consumer satisfaction,and shopping value.

The term temporal factor refers to situational characteristics related to time.

Consumers are more price sensitive when using card to pay for a purchase than when using cash.

Define situational influences.How do situational influences change a consumer's perception of value? Explain the three categories of situational influences.

Which of the following elements is/are most likely to influence the affective quality of a shopping environment?

Epistemic shopping includes activities oriented toward a specific,intended purchase or purchases.

Which of the following types of shopping is characterized by activities oriented toward acquiring knowledge about products?

Marian is a working mother with two sons.On weekdays,Marian is hard pressed for time and squeezes just enough time to grab some groceries on her way back from work.This is an example of _____ shopping.

When shoppers process ambient citrus odors,they tend to feel higher levels of pleasant emotions while shopping and tend to be more receptive to product information.

State-oriented shoppers' purchasing and shopping value perceptions are unaffected by dominance.

WEEKEND SHOPPING SCENARIO The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want. -Refer to Weekend Shopping Scenario.Mrs.Smith bought a pound of cocoa powder even though it was not on the list.However,she realized she needed it when she saw them on display.This activity of purchasing an item that was not in the list is an example of _____ shopping.

Janice often accompanies her friends' on shopping trips.On such occasions,Janice ends up buying more than her friends.She can hardly resist the temptation of buying the products on sale and ends up spending a lot more than she planned to.According to this information,Janice is a(n)_____ consumer.

Retailers with a high proportion of action-oriented consumers in their target market are more likely to thrive on consumers' impulse purchases.