Deck 7: Strategy Formulation and Implementation

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Question
The essence of formulating strategy is choosing how the organization will be identical to its key competitors in the industry.
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Question
Strategy implementation involves the planning and decision making that lead to the establishment of the firm's goals.
Question
Research has shown that strategic thinking and planning positively affect a firm's performance and financial success.
Question
Better-Than-The-Rest, Inc.'s ability to market its products better than its competitors is an example of its core competence.
Question
SWOT analysis includes a review of the internal threats and opportunities.
Question
Strategic decisions at the business level concern amount of advertising, direction and extent of R & D, product changes, new product development, equipment and facilities, and expansion or contraction of product lines.
Question
"How do we compete?" question concerns functional-level strategy.
Question
The administration and implementation of the strategic plan is strategy execution.
Question
Top managers and chief executives have the final responsibility for strategic planning.
Question
Corporate-level strategy pertains to the organization as a whole.
Question
Core competence is the plan of action that prescribes resource allocation and other activities for dealing with the environment.
Question
Executives acquire information about external opportunities and strengths from a variety of reports, including budgets, financial ratios, profit and loss statements, and surveys of employee attitudes and satisfaction.
Question
Competitive advantage refers to the set of decisions and actions used to formulate and implement strategies.
Question
The three levels of strategy are business, corporate, and global.
Question
Strategy means knowing your desired outcomes, how to acquire factual knowledge, thinking clearly about tactics and cause-effect relationships, and implementing behaviors that will achieve the desired outcomes.
Question
The interaction of Production and Sales working together to produce profit greater than the total of both working separately is an example of synergy.
Question
The combination of benefits received and costs paid by the customer refers to value.
Question
Strategic management largely determines which organizations succeed and which ones struggle.
Question
Value occurs when the organizational parts interact to produce a joint effect that is greater than the sum of the parts acting alone.
Question
Front-line mangers have the final responsibility for strategic planning.
Question
The mix of business units and product lines that fit together in a logical way to provide synergy and competitive advantage for the corporation pertains to portfolio strategy.
Question
The task environment sectors are the most relevant to strategic behavior and include the behavior of competitors, customers, suppliers, and the labor supply.
Question
The question mark exists in a new, rapidly growing industry but has only a small market share, according to the BCG Matrix.
Question
In BCG Matrix, the circle size represents the relative profit made by each business in the company's portfolio.
Question
Differentiation, cost leadership, and focus are three of Porter's competitive strategies.
Question
According to the BCG Matrix, the cash cow has a large market share in a rapidly growing industry.
Question
Organization's with a focus strategy concentrate on a specific regional market or buyer group.
Question
Internal analysis examines overall organization structure, management competence and quality, and human resource characteristics.
Question
With the leveling force of the Internet and information technology, it has become easier for many companies to find ways to distinguish themselves from their competitors.
Question
Cost leadership is a type of competitive strategy with which the organization seeks to distinguish its products or services from that of competitors.
Question
Diversification is a strategy of moving into new lines of business.
Question
Threats are characteristics of the internal environment that may prevent the organization from achieving its strategic goals.
Question
The internet tends to lower the bargaining power of suppliers.
Question
The dog, according to the BCG Matrix, is a poor performer.
Question
A differentiation strategy can increase rivalry with competitors if buyers are loyal to a company's brand.
Question
The BCG (Boston Consulting Group) matrix evaluates SBUs with respect to their business growth rate and geographical location.
Question
For the social networking site Facebook, technological know-how and an aggressive and innovative culture, is a significant strength to include in its SWOT analysis.
Question
According to Porter, the bargaining power of the government is one of the five competitive forces affecting an organization's competitive environment.
Question
The bargaining power of customers is one of Porter's five competitive forces.
Question
Vertical integration means a firm expands into businesses that either produce the supplies needed to make products or that distribute and sell those products to customers.
Question
The transnational strategy handles markets independently for each country.
Question
Strategic partnerships are the current trend, rather than mergers and acquisitions.
Question
For successful execution, a strategy must be complex, with a broad plan that breaks the implementation process into a series of actions.
Question
Internal innovation means companies are independent and always go at it alone.
Question
In strategy implementation, leadership is the ability to influence people to adopt the new behaviors need.
Question
Effective implementation is not a necessity if the strategies are truly creative.
Question
The plan of action that prescribes resource allocation and other activities for dealing with the environment and helping the organization attain its goals is known as a(n)

A) goal.
B) objective.
C) mission.
D) vision.
E) strategy.
Question
Which of the following is a business activity that an organization does especially well relative to its competition?

A) Strategy
B) Synergy
C) Cash cow
D) Core competence
E) Multidomestic
Question
A transnational strategy seeks to achieve both global integration and national responsiveness.
Question
Dynamic capabilities is the leveraging and developing more from the firm's existing assets, capabilities, and core competencies in a way that will provide a sustained competitive advantage.
Question
The set of decisions and actions used to formulate and implement strategies that will provide a competitively superior fit between the organization and its environment so as to achieve organizational goals is known as

A) strategy formulation.
B) strategic planning.
C) strategic management.
D) strategy implementation.
E) strategy evaluation.
Question
A firms' leadership is responsible for recruiting, selecting, training, transferring, promoting, and laying off employees.
Question
Communication is one of the most important methods for effective strategy execution.
Question
Human resources, in strategy implementation, are the ability to influence people to adopt the new behaviors need.
Question
The world-wide standardization of product design and advertising refers to globalization.
Question
Structural design pertains to managers' responsibilities, their degree of authority, and the consolidation of facilities, departments, and divisions.
Question
With a multidomestic strategy, a company will achieve the globalization or standardization of marketing and production approaches.
Question
The export strategy treats the world as a single global market.
Question
Information and control systems include reward systems, pay incentives, budgets for allocating resources, information technology systems, and the organization's rules.
Question
A multidomestic strategy standardizes global products/advertising strategies.
Question
Fred has been assigned to conduct a SWOT analysis for his organization, Flintstones, Inc. As part of this assignment, Fred will

A) conduct an external wage survey.
B) search for the strengths, weaknesses, opportunities, and threats that impact his firm.
C) choose a grand strategy for his firm.
D) do a cost/benefit analysis.
E) develop a mission.
Question
Classy Clay has extremely creative employees who, in the opinion of the organization, keep the company ahead of the competition. The creativity of these employees would be classified as

A) an internal weakness.
B) an external opportunity.
C) an external strength.
D) an internal strength.
E) a neutral factor.
Question
Techniques used to monitor external environments include

A) hiring scanning organizations.
B) hiring the competitive intelligence professionals.
C) government reports.
D) professional journals.
E) all of these.
Question
Which of the following is NOT a strength of the social network company, Facebook?

A) A new legislation that opens the international markets
B) Technological know-how
C) An aggressive and innovative culture
D) A partnership with Microsoft
E) Work networks are exploding and older generations prefer Facebook
Question
____ refers to the use of managerial tools to direct resources toward the achievement of strategic goals.

A) Strategy formulation
B) Strategy coordination
C) Strategy implementation
D) Strategy control
E) Strategy planning
Question
Which of these questions is central to a functional-level strategy?

A) What business are we in?
B) How do we compete?
C) How do we support our chosen strategy?
D) What business do we buy?
E) Where to market our products?
Question
Sears' decision to sell off much of its financial services division is an example of a

A) corporate-level strategy.
B) business-level strategy.
C) functional-level strategy.
D) growth strategy.
E) stability strategy.
Question
Decisions regarding the proper amount of advertising for a particular good or service are related to

A) corporate-level strategies.
B) functional-level strategies.
C) tactical-level strategies.
D) business-level strategies.
E) retrenchment strategies.
Question
The condition that exists when the organization's parts interact to produce a joint effect that is greater than the sum of the parts acting alone is known as

A) core competence.
B) synergy.
C) value creation.
D) business-level strategy.
E) multidomestic strategy.
Question
When properly managed, ____ can create additional value with existing resources, providing a big boost to the bottom line.

A) synergy
B) competitors
C) government contacts
D) command structure
E) cooperation among customers
Question
When Philip-Morris, the tobacco giant, bought Kraft, Inc., it was pursuing a

A) corporate-level strategy.
B) business-level strategy.
C) functional-level strategy.
D) multidomestic strategy.
E) retrenchment strategy.
Question
Which of the following pertains to the organization as a whole?

A) Business-level strategy
B) Functional-level strategy
C) Corporate-level strategy
D) Operational-level strategy
E) Competitive-level strategy
Question
Ford's decision to completely redesign its Ford Taurus can be classified as a

A) corporate level strategy.
B) business level strategy.
C) functional level strategy.
D) retrenchment strategy.
E) stability strategy.
Question
When AT&T decided to buy Media One, a cable company, it was pursuing a

A) functional-level strategy.
B) internal growth strategy.
C) multi-domestic strategy.
D) corporate-level strategy.
E) business-level strategy.
Question
When Coca-Cola introduced Surge, a new citrus soft-drink, what type of strategy was being pursued?

A) Functional-level strategy
B) Multi-domestic strategy
C) Corporate-level strategy
D) Retrenchment strategy
E) Business-level strategy
Question
____ can be defined as the combination of benefits received and costs paid by the customer.

A) Organizational benefits
B) Value
C) Cost-benefit diversity
D) Synergy
E) Core competence
Question
Where does the information about opportunities and threats comes from?

A) An analysis of the organization's internal environment
B) A department by department study of the organization
C) Scanning the external environments
D) Employee grievances
E) Financial ratios of the organization
Question
A corporate-level strategy is concerned with the question

A) what business are we in?
B) how do we compete?
C) how do we support our chosen strategy?
D) where do we market our products?
E) should we promote from within?
Question
Which of the following refers to the planning and decision making that lead to the establishment of the organization's goals and of a specific strategic plan?

A) Strategy formulation
B) Strategy implementation
C) Strategy coordination
D) Strategy control
E) SWOT
Question
Flush Away, Inc. is particularly concerned about pending legislation in Congress that would further regulate their organization. This legislation would be classified as

A) an external opportunity.
B) an internal strength.
C) an external threat.
D) an external weakness.
E) a congressional chaos.
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Deck 7: Strategy Formulation and Implementation
1
The essence of formulating strategy is choosing how the organization will be identical to its key competitors in the industry.
False
2
Strategy implementation involves the planning and decision making that lead to the establishment of the firm's goals.
False
3
Research has shown that strategic thinking and planning positively affect a firm's performance and financial success.
True
4
Better-Than-The-Rest, Inc.'s ability to market its products better than its competitors is an example of its core competence.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
5
SWOT analysis includes a review of the internal threats and opportunities.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
6
Strategic decisions at the business level concern amount of advertising, direction and extent of R & D, product changes, new product development, equipment and facilities, and expansion or contraction of product lines.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
7
"How do we compete?" question concerns functional-level strategy.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
8
The administration and implementation of the strategic plan is strategy execution.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
9
Top managers and chief executives have the final responsibility for strategic planning.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
10
Corporate-level strategy pertains to the organization as a whole.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
11
Core competence is the plan of action that prescribes resource allocation and other activities for dealing with the environment.
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Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
12
Executives acquire information about external opportunities and strengths from a variety of reports, including budgets, financial ratios, profit and loss statements, and surveys of employee attitudes and satisfaction.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
13
Competitive advantage refers to the set of decisions and actions used to formulate and implement strategies.
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k this deck
14
The three levels of strategy are business, corporate, and global.
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k this deck
15
Strategy means knowing your desired outcomes, how to acquire factual knowledge, thinking clearly about tactics and cause-effect relationships, and implementing behaviors that will achieve the desired outcomes.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
16
The interaction of Production and Sales working together to produce profit greater than the total of both working separately is an example of synergy.
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Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
17
The combination of benefits received and costs paid by the customer refers to value.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
18
Strategic management largely determines which organizations succeed and which ones struggle.
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Unlock for access to all 158 flashcards in this deck.
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k this deck
19
Value occurs when the organizational parts interact to produce a joint effect that is greater than the sum of the parts acting alone.
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Unlock for access to all 158 flashcards in this deck.
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k this deck
20
Front-line mangers have the final responsibility for strategic planning.
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Unlock for access to all 158 flashcards in this deck.
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k this deck
21
The mix of business units and product lines that fit together in a logical way to provide synergy and competitive advantage for the corporation pertains to portfolio strategy.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
22
The task environment sectors are the most relevant to strategic behavior and include the behavior of competitors, customers, suppliers, and the labor supply.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
23
The question mark exists in a new, rapidly growing industry but has only a small market share, according to the BCG Matrix.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
24
In BCG Matrix, the circle size represents the relative profit made by each business in the company's portfolio.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
25
Differentiation, cost leadership, and focus are three of Porter's competitive strategies.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
26
According to the BCG Matrix, the cash cow has a large market share in a rapidly growing industry.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
27
Organization's with a focus strategy concentrate on a specific regional market or buyer group.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
28
Internal analysis examines overall organization structure, management competence and quality, and human resource characteristics.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
29
With the leveling force of the Internet and information technology, it has become easier for many companies to find ways to distinguish themselves from their competitors.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
30
Cost leadership is a type of competitive strategy with which the organization seeks to distinguish its products or services from that of competitors.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
31
Diversification is a strategy of moving into new lines of business.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
32
Threats are characteristics of the internal environment that may prevent the organization from achieving its strategic goals.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
33
The internet tends to lower the bargaining power of suppliers.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
34
The dog, according to the BCG Matrix, is a poor performer.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
35
A differentiation strategy can increase rivalry with competitors if buyers are loyal to a company's brand.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
36
The BCG (Boston Consulting Group) matrix evaluates SBUs with respect to their business growth rate and geographical location.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
37
For the social networking site Facebook, technological know-how and an aggressive and innovative culture, is a significant strength to include in its SWOT analysis.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
38
According to Porter, the bargaining power of the government is one of the five competitive forces affecting an organization's competitive environment.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
39
The bargaining power of customers is one of Porter's five competitive forces.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
40
Vertical integration means a firm expands into businesses that either produce the supplies needed to make products or that distribute and sell those products to customers.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
41
The transnational strategy handles markets independently for each country.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
42
Strategic partnerships are the current trend, rather than mergers and acquisitions.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
43
For successful execution, a strategy must be complex, with a broad plan that breaks the implementation process into a series of actions.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
44
Internal innovation means companies are independent and always go at it alone.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
45
In strategy implementation, leadership is the ability to influence people to adopt the new behaviors need.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
46
Effective implementation is not a necessity if the strategies are truly creative.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
47
The plan of action that prescribes resource allocation and other activities for dealing with the environment and helping the organization attain its goals is known as a(n)

A) goal.
B) objective.
C) mission.
D) vision.
E) strategy.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
48
Which of the following is a business activity that an organization does especially well relative to its competition?

A) Strategy
B) Synergy
C) Cash cow
D) Core competence
E) Multidomestic
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
49
A transnational strategy seeks to achieve both global integration and national responsiveness.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
50
Dynamic capabilities is the leveraging and developing more from the firm's existing assets, capabilities, and core competencies in a way that will provide a sustained competitive advantage.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
51
The set of decisions and actions used to formulate and implement strategies that will provide a competitively superior fit between the organization and its environment so as to achieve organizational goals is known as

A) strategy formulation.
B) strategic planning.
C) strategic management.
D) strategy implementation.
E) strategy evaluation.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
52
A firms' leadership is responsible for recruiting, selecting, training, transferring, promoting, and laying off employees.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
53
Communication is one of the most important methods for effective strategy execution.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
54
Human resources, in strategy implementation, are the ability to influence people to adopt the new behaviors need.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
55
The world-wide standardization of product design and advertising refers to globalization.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
56
Structural design pertains to managers' responsibilities, their degree of authority, and the consolidation of facilities, departments, and divisions.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
57
With a multidomestic strategy, a company will achieve the globalization or standardization of marketing and production approaches.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
58
The export strategy treats the world as a single global market.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
59
Information and control systems include reward systems, pay incentives, budgets for allocating resources, information technology systems, and the organization's rules.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
60
A multidomestic strategy standardizes global products/advertising strategies.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
61
Fred has been assigned to conduct a SWOT analysis for his organization, Flintstones, Inc. As part of this assignment, Fred will

A) conduct an external wage survey.
B) search for the strengths, weaknesses, opportunities, and threats that impact his firm.
C) choose a grand strategy for his firm.
D) do a cost/benefit analysis.
E) develop a mission.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
62
Classy Clay has extremely creative employees who, in the opinion of the organization, keep the company ahead of the competition. The creativity of these employees would be classified as

A) an internal weakness.
B) an external opportunity.
C) an external strength.
D) an internal strength.
E) a neutral factor.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
63
Techniques used to monitor external environments include

A) hiring scanning organizations.
B) hiring the competitive intelligence professionals.
C) government reports.
D) professional journals.
E) all of these.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
64
Which of the following is NOT a strength of the social network company, Facebook?

A) A new legislation that opens the international markets
B) Technological know-how
C) An aggressive and innovative culture
D) A partnership with Microsoft
E) Work networks are exploding and older generations prefer Facebook
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
65
____ refers to the use of managerial tools to direct resources toward the achievement of strategic goals.

A) Strategy formulation
B) Strategy coordination
C) Strategy implementation
D) Strategy control
E) Strategy planning
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
66
Which of these questions is central to a functional-level strategy?

A) What business are we in?
B) How do we compete?
C) How do we support our chosen strategy?
D) What business do we buy?
E) Where to market our products?
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
67
Sears' decision to sell off much of its financial services division is an example of a

A) corporate-level strategy.
B) business-level strategy.
C) functional-level strategy.
D) growth strategy.
E) stability strategy.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
68
Decisions regarding the proper amount of advertising for a particular good or service are related to

A) corporate-level strategies.
B) functional-level strategies.
C) tactical-level strategies.
D) business-level strategies.
E) retrenchment strategies.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
69
The condition that exists when the organization's parts interact to produce a joint effect that is greater than the sum of the parts acting alone is known as

A) core competence.
B) synergy.
C) value creation.
D) business-level strategy.
E) multidomestic strategy.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
70
When properly managed, ____ can create additional value with existing resources, providing a big boost to the bottom line.

A) synergy
B) competitors
C) government contacts
D) command structure
E) cooperation among customers
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
71
When Philip-Morris, the tobacco giant, bought Kraft, Inc., it was pursuing a

A) corporate-level strategy.
B) business-level strategy.
C) functional-level strategy.
D) multidomestic strategy.
E) retrenchment strategy.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
72
Which of the following pertains to the organization as a whole?

A) Business-level strategy
B) Functional-level strategy
C) Corporate-level strategy
D) Operational-level strategy
E) Competitive-level strategy
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
73
Ford's decision to completely redesign its Ford Taurus can be classified as a

A) corporate level strategy.
B) business level strategy.
C) functional level strategy.
D) retrenchment strategy.
E) stability strategy.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
74
When AT&T decided to buy Media One, a cable company, it was pursuing a

A) functional-level strategy.
B) internal growth strategy.
C) multi-domestic strategy.
D) corporate-level strategy.
E) business-level strategy.
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
75
When Coca-Cola introduced Surge, a new citrus soft-drink, what type of strategy was being pursued?

A) Functional-level strategy
B) Multi-domestic strategy
C) Corporate-level strategy
D) Retrenchment strategy
E) Business-level strategy
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
76
____ can be defined as the combination of benefits received and costs paid by the customer.

A) Organizational benefits
B) Value
C) Cost-benefit diversity
D) Synergy
E) Core competence
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
77
Where does the information about opportunities and threats comes from?

A) An analysis of the organization's internal environment
B) A department by department study of the organization
C) Scanning the external environments
D) Employee grievances
E) Financial ratios of the organization
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
78
A corporate-level strategy is concerned with the question

A) what business are we in?
B) how do we compete?
C) how do we support our chosen strategy?
D) where do we market our products?
E) should we promote from within?
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
79
Which of the following refers to the planning and decision making that lead to the establishment of the organization's goals and of a specific strategic plan?

A) Strategy formulation
B) Strategy implementation
C) Strategy coordination
D) Strategy control
E) SWOT
Unlock Deck
Unlock for access to all 158 flashcards in this deck.
Unlock Deck
k this deck
80
Flush Away, Inc. is particularly concerned about pending legislation in Congress that would further regulate their organization. This legislation would be classified as

A) an external opportunity.
B) an internal strength.
C) an external threat.
D) an external weakness.
E) a congressional chaos.
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