Deck 34: Ron Popeil

Question 1

Ron Popeil's ability to gain sales using the trust he established in previous products he invented is a form of relationship selling because his honesty and products gained long-term,satisfied customers.

Answer 1

True

Question 2

Selling products through television with memorable catch phrases such as "But wait,there's more!" and "Operators are standing by" have enabled Ron Popeil to turn advertising into:

A) switch and bait selling
B) cold calling
C) personal selling
D) prospecting
E) a sales proposal

Answer 2

C
Personal selling,which is a direct communication between a sales representative and one or more prospective buyers is not normally associated with television.Popeil has been able to effectively turn his infomercials into a personal selling encounter with his customers through his catchy phrases,sincere attitude and excitability.

Question 3

Ron Popeil has combined personal selling with advertising and sales promotion through his infomercials.

Answer 3

True
In essence,Ron Popeil has used the mass-marketing medium of television to recreate personal selling through infomercials. He has used infomercials to sell the more than 150 products he has invented and produced.

Question 4

Which aspect of personal selling does Ron Popeil use to his advantage in his infomercials?

A) The ability to vary the sales message for different customers.
B) The ability to direct the sales message to qualified prospects.
C) The ability to adjust selling costs by managing the sales force.
D) The ability to give a detailed explanation and demonstration of his products.
E) All of these are why Ron Popeil uses infomercials and his unique style of personal selling.

Question 5

When a customer calls Ronco's 800 number and orders a product,which step of the selling process are Ronco representatives involved in?

A) closing the sale
B) approaching the customer
C) handling objectives
D) needs assessment
E) qualifying leads

Question 6

Ron Popeil uses his infomercials to:

A) sell products.
B) tell customers about the product.
C) make proposals based on price and product features.
D) offer products based on a needs assessment related to a specific product.
E) do all of these things.

Question 7

Ron Popeil is known for his ability to invent products that really improve the customer's efficiency in common tasks.Which of the following best describes how Popeil chooses products to invent and sell via infomercial?

A) Touch point
B) Pre-approach
C) Networking
D) Negotiation
E) Needs Assessment

Question 8

Ron Popeil's infomercials represent what in the CRM cycle?

A) Sales Presentation
B) Sales Proposal
C) Sales Interaction
D) Touch Point
E) Pre-Approach

Question 9

When a customer sees Ron Popeil selling his indoor Turkey Fryer on TV,it is an interaction.

Question 10

Because Ron Popeil has sold his products for over 30 years on television,many viewers have gotten to know him and feel he is being sincere about his products' benefits.Popeil has turned his long-term familiarity with viewers into a form of relationship selling.