MKTG

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Flashcards
52
Exams
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Exam 1 (144 Questions + Flashcards)

An Overview of Marketing

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Exam 2 (10 Questions + Flashcards)

Case Study Girl Scout Cookies

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Exam 3 (174 Questions + Flashcards)

Strategic Planning for Competitive Advantage

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Exam 4 (10 Questions + Flashcards)

Case Study Disney: The Happiest Brand on Earth

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Exam 5 (61 Questions + Flashcards)

Ethics and Social Responsibility

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Exam 6 (10 Questions + Flashcards)

Case Study Barclays Bank: Banking on Ethics

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Exam 7 (129 Questions + Flashcards)

The Marketing Environment

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Exam 8 (10 Questions + Flashcards)

Case Study Daimler/BMW: A New Breed of Driver

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Exam 9 (158 Questions + Flashcards)

Developing a Global Vision

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Exam 10 (10 Questions + Flashcards)

Case Study P&G Unilever Panasonic: The $2-a-Day Initiative

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Exam 11 (190 Questions + Flashcards)

Consumer Decision Making

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Exam 12 (10 Questions + Flashcards)

Case Study eBay: Creating Customers on the Move

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Exam13 (196 Questions + Flashcards)

Business Marketing

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Exam 14 (10 Questions + Flashcards)

Case Study Pantone: This Year’s Color: Honeysuckle

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Exam 15 (203 Questions + Flashcards)

Segmenting and Targeting Markets

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Exam 16 (10 Questions + Flashcards)

Coke Zero

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Exam 17 (183 Questions + Flashcards)

Marketing Research

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Exam 18 (10 Questions + Flashcards)

Case Study Marriott International: A Marriott Site for Those on the Move

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Exam 19 (185 Questions + Flashcards)

Product Concepts

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Exam 20 (10 Questions + Flashcards)

Case Study Ford Motor Co.: One Ford; One Big Turnaround

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Exam 21 (163 Questions + Flashcards)

Developing and Managing Products

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Exam 22 (10 Questions + Flashcards)

Case Study Harmonix: Embrace Your Inner Rock Star

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Exam 23 (172 Questions + Flashcards)

Services and Nonprofit Organization Marketing

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Exam 42 (10 Questions + Flashcards)

Minute Clinic

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