Deck 6: The Web and E-Commerce

Question 1

Web marketers launch link-building campaigns to improve their brand image.

Answer 1

False

Question 2

File transfer protocol (ftp://) is a transmission protocol which indicates that the resource is a file to be transferred.

Answer 2

True

Question 3

After a discussion with his investors, the owner of a newly launched online video site, unlimitedvideos.com, decides that entertaining his audience will be the primary web goal of the website. Which of the following actions will best support his decision?

A) providing free access to quality content and selling advertising space on the website
B) publishing videos on the website that supports President Obama to convince people he deserves a second term
C) providing facilities in the website that allow visitors to make wishlists and buy videos, movies, and other products online
D) offering online purchase of products with in-store pickup

Answer 3

A

Question 4

For using the web, mouse foot pedals, screen readers, Braille displays, head-mounted pointers, joysticks, and speech-to-text translators for the deaf can all improve access.

Question 5

________ usually have the primary web goal of informing or entertaining the audience.

A) Online magazines
B) Political blogs
C) Public service ads
D) Digital libraries

Question 6

The website of an international human rights organization stores a large database of information and provides a search functionality to make it easier for their visitors to locate desired information. However, it fails to be effective since the search functionality is limited to the website rather than the whole web.

Question 7

The designers of a site can ask visitors to perform a sequence of tasks and observe the problems they encounter, to assess the usability of the site.

Question 8

XML is a mix of technologies that builds on Javascript and draws on live data to create interactive online displays.

Question 9

Not all devices connected to the Internet have a unique IP address.

Question 10

Search engine marketing is far less intrusive than banner ads or pop-up windows.

Question 11

Electronic filing of tax forms on government websites is an example of government to consumer relationship.

Question 12

Click-mapping is used by ad networks to track customer behavior across all their client websites.

Question 13

Overall spending for online ad campaigns worldwide is higher than for television.

Question 14

Web 2.0 is less about the ways in which people and organizations are using the web than about the technologies.

Question 15

An organization that has the primary goal of selling products and services, needs to have a smooth and convenient checkout process to maintain customer satisfaction.

Question 16

An important trend for Web 2.0 and beyond is the exponential growth of data through new sensors, such as information added through RFID technology, smartphones, cameras, camcorders, GPS devices, and other sensory input, which are adding far more information than crowdsourcing and social media.

Question 17

The online book review magazine, bookreviewusa.com, offers free access to all their reviews and author interviews; however, only those who have purchased a premium access can read book extracts from recently published books. What is the primary web goal of this organization?

A) inform or entertain the audience
B) influence the audience
C) sell products or services
D) facilitate offline relationships

Question 18

Creating text-only alternative versions for devices such as PDA or mobile phone reduces the web accessibility of a site.

Question 19

Addictinggames.com offers casual amusement, such as shooting games and celebrity spoofs. The games are free, but the site's ads target the likely players, based on their demographic information. The primary web goal of this organization is to sell products or services.

Question 20

The success of e-commerce depends heavily on its security and the perceptions people have about its trustworthiness.

Question 21

A(n) ________ focuses on informing visitors and empowering them with aggregated information about products from different suppliers.

A) infomediary
B) intranet portal
C) dashboard
D) flat network

Question 22

A website that facilitates transactions by bringing together buyers and sellers from all over the world is called a(n) ________.

A) e-marketplace
B) intranet
C) wide area network
D) virtual market

Question 23

The last string of letters in the name of a website indicates ________.

A) the name of the individual or organization that owns the site
B) the security classification of the web page
C) the programming language used to create the web page
D) the type of organization or country code

Question 24

Which of the following parts of the URL "http:// www.timesonline.co.uk" represents the top-level domain?

A) http://
B) )uk
C) www.
D) timesonline

Question 25

The IT department of Detroit University decides to create a website with the primary goal of facilitating offline relationships with students. Which of the following would best help the university to reach this goal?

A) The website offers premium access to specialized content for fee-paying students.
B) The website offers Detroit University apparel, such as university logo T-shirts, college sweatshirts, hats and jackets, and replica football jerseys for sale.
C) The website allows prospective students to access virtual tours of the campus.
D) The website allows students to create free blogs.

Question 26

The website of an organization which has the main web goal of selling products and services must include ________.

A) tools to find a local dealership
B) new and captivating content
C) easy shipping solutions
D) in-store pickup options along with online buying

Question 27

The unique global address for a web page or other resource on the Internet is called ________.

A) extensible resource identifier
B) uniform resource locator
C) solution deployment descriptor
D) internationalized resource identifier

Question 28

Which of the following is a transmission protocol which specifies that the resource is a web page containing code the web browser can interpret and display ?

A) file transfer protocol
B) file exchange protocol
C) hypertext transfer protocol
D) simple text transfer protocol

Question 29

Which of the following is an example of a consumer to business (C2B) e-marketplace?

A) a virtual platform where individual sellers can post their wares and shoppers use the search tools to find what they want
B) a blog featuring a link to a product sold by an e-commerce firm, added by the blogger, who gets paid by the firm when a visitor to the blog clicks on the link and buys the product
C) a website that allows businesses to buy and sell products or services online to one another
D) an e-marketplace where many suppliers post their wares and consumers can compare them on pricing and features before making the final purchase decision based on the comparison

Question 30

Alzheimer's Society, a private Chicago-based nonprofit organization, decides to create a social networking forum for caregivers of people with Alzheimer's disease. While selecting a domain name, which of the following top-level domain would best suit their goals?

A) )gov
B) )com
C) )edu
D) )org

Question 31

________ is/are a(n) e-commerce relationship in which organizations buy and sell products or services online from or to one another.

A) Consumer to business (C2B)
B) Consumer to consumer (C2C)
C) Business to business relationships (B2B)
D) Business to consumer (B2C)

Question 32

BusinessUSA.com allows small-scale producers to post information about their products on the site and prospective buyers compare the prices and features of the competing products before purchasing them. Which of the following types of e-marketplaces is BusinessUSA.com a member of?

A) business to consumer (B2C)
B) business to business (B2B)
C) consumer to consumer (C2C)
D) consumer to business (C2B)

Question 33

________ is the hierarchical naming system that maps a more memorable URL to the actual IP address.

A) Internet imaging protocol
B) Asynchronous layered coding
C) Domain name system
D) Hypertext transfer protocol

Question 34

The website of Vogue, a hair and beauty salon chain, allows visitors to upload their photographs and try virtual hairstyles and virtual makeovers, as well as locate nearby salons. In this example, the primary web goal of the salon is to ________.

A) inform or entertain the audience
B) influence the audience
C) sell products or services
D) facilitate product comparison

Question 35

A group of musicians buy a URL, Music4Change.org for their website, which has a unique, numerical IP address assigned to it. After a year, they move their website to a new server with a different IP address. In this situation what happens to the URL of their website?

A) It becomes fragmented.
B) It remains the same.
C) It needs to be renamed.
D) It needs to be registered with the DNS again.

Question 36

Though every device connected to the net has an IP address, the Internet's designers added the Domain Name System (DNS) because ________.

A) the enormous growth of the Internet led to the depletion of available IP addresses
B) IP addresses are not displayed in human-readable notations
C) IP addresses are numerical and cannot be easily remembered by users
D) the IP addresses changed each time the device connected to the net

Question 37

Consumer Reports is a magazine that tests consumer products in its labs and disseminates information on the results so consumers can compare brands. Hence, Consumer Reports is an example of a(n) ________.

A) e-marketplace
B) virtual market
C) infomediary
D) intranet

Question 38

Which of the following is an example of a consumer to consumer e-marketplace?

A) An airline gives a traveler best travel and ticket offers in response to the traveler's post on the airline's website that she wants to fly from New York to San Francisco.
B) An author who writes book reviews, posts links to books on Amazon.com on her website, and receives revenues from successful sales to her blog subscribers.
C) A person posts information about furniture he wishes to sell on eBay and sells it to another individual who views that eBay page.
D) A business owner calculates the tax he has to pay to the IRS through an interactive tool on its website and makes the payment via wire transfer from the same site.

Question 39

The last string of letters in a URL that indicates the type of organization or country code is called the ________.

A) IP address
B) top-level domain
C) hashtag
D) fragment identifier

Question 40

The official website of Realtor USA, an independent real estate company in New York, allows visitors to view virtual tours of apartments, print a colorful flyer, view a map, contact an agent, and email a friend, all from one inclusive viewer. The primary web goals of this organization falls into which of the following four categories?

A) informing or entertaining the audience
B) facilitating offline relationships
C) influencing the audience
D) selling products or services

Question 41

Which of the following websites uses a sequential architecture?

A) The website of a computer manufacturing firm provides the categories of computers and services provided on the top of the page, while along the left navigation bar it provides links to specific models.
B) A website that provides online counseling requires a visitor to enter certain information on the home page, which would then lead him to the subsequent page, until he is matched with a suitable counselor.
C) An e-magazine lists the links to the genres on the home page, and under each genre it lists the links that categorize articles by different authors, which leads to a webpage with the writings by that particular author.
D) The website of a restaurant provides an image of the restaurant on the home page and links to three pages that provide the story of the restaurant, its location and timings, and its specialties.

Question 42

________ refers to the ease with which a person can accomplish a goal using some tool, such as a website, a mobile phone, or a kiosk.

A) Usability
B) Media richness
C) Stickiness
D) Backward compatibility

Question 43

________ is a website structure with several links to pages at all levels, allowing visitors correspondingly numerous paths through the site.

A) Multi-dimensional website architecture
B) Integrated website architecture
C) Sequential architecture
D) Hierarchical website architecture

Question 44

Allaboutgadgets.com, a review website for electronic gadgets, serves ads based on the location of the visitor. Which of the following is the most important factor that helps the site identify the visitor's location?

A) the protocol identifier of the visitor
B) the IP address of the visitor
C) the top-level domain of the visitor
D) the web browser used by the visitor

Question 45

________ is a website structure that guides visitors step by step through a transaction, survey, or learning module.

A) Integrated website architecture
B) Multi-dimensional website architecture
C) Sequential architecture
D) Hierarchical website architecture

Question 46

Which of the following elements of website usability refers to the effort it takes to regain the same level of proficiency when a user returns to the site after a period of time?

A) efficiency
B) satisfaction level
C) memorability
D) stickiness

Question 47

________ is a component of a web address that maps to the unique IP address of the destination location.

A) Protocol identifier
B) File protocol
C) Registered domain name
D) Fragment identifier

Question 48

Which of the following elements of website usability describes how quickly a user performs tasks after learning the site's basic design measures?

A) ease of learning
B) efficiency
C) memorability
D) error rates

Question 49

Which of the following is an example of typosquatting?

A) A start-up investment company assumes the online identity of Arman & Company, a well established investment company, in social networking platforms for the purposes of acquiring its brand equity.
B) An environmental support group creates a spoof of the advertisement of a popular beverage company, highlighting its degradation of the environment by releasing waste products into the water bodies near its bottling plant.
C) A person registers a domain name, Tucson Multispeciality Clinic, which is the name of a popular multispeciality clinic hoping to to resell it to the clinic at an exorbitant profit.
D) A person registers the domain name "currentaffairs.net" to take advantage of the huge popularity of the e-newspaper currentaffairs.org to divert traffic to his webpage and make money by selling advertising space.

Question 50

________ is a website structure in which the top-level homepage contains links to second-level pages, which then link to further relevant pages.

A) Flat website architecture
B) Multi-dimensional website architecture
C) Hierarchical website architecture
D) Sequential architecture

Question 51

Registering a replica site with a misspelling in the trademark name that users might easily mistake for the real thing and displaying negative information about the actual company on the replica site is called ________.

A) brandjacking
B) online identity-theft
C) typosquatting
D) phishing

Question 52

Which of the following is a drawback of the hierarchical website architecture?

A) Four or five web pages are not enough to provide complete information to visitors.
B) Visitors may become frustrated at having to move through fixed steps.
C) It is difficult to locate information that doesn't easily fit into, or that spans across, categories.
D) Creating multiple paths that link to each other through the site is expensive.

Question 53

Which of the following is NOT a function of the Web Accessibility Initiative (WAI)?

A) developing guidelines for web accessibility
B) offering tutorials and tips to help organizations improve their sites
C) developing free assistive technology products and services
D) offering links to a variety of software tools that designers can use to check a site's accessibility against the guidelines

Question 54

Which of the following websites would have the highest web accessibility?

A) a website which is designed in the classic gray-white-blue color scheme,that is pleasant to the eye and allows visitors to focus on texts and information
B) a website that has a search functionality which confines the search to the website rather than the whole web, to make it easy for visitors to locate relevant information
C) a website which uses search engine optimization, which is linking certain keywords to the website so that anybody searching for these words on a search engine will be directed to the site
D) a website in which text and images are large and/or enlargeable, to make it easier for users with poor sight to read and understand the content

Question 55

Which of the following is NOT a function of the Internet Corporation for Assigned Names and Numbers (ICANN)? A) overseeing the net's naming

A) overseeing the net's naming system
B) settling disputes over domain names
C) establishing policies governing URL assignments
D) enforcing international anti-cybersquatting laws

Question 56

A newly opened law firm in Kirkland decides to create a small website which provides a brief introduction of the firm, its mission, the contact information and address of the firm, and a client list. Which of the following information architectures would be most suitable for their website?

A) flat website architecture
B) hierarchical website architecture
C) multi-dimensional website architecture
D) sequential architecture

Question 57

________ refers to how easily people with disabilities can approach and use web resources.

A) Web accessibility
B) Usability
C) Stickiness
D) Media richness

Question 58

When someone registers a domain name that is a company's trademark, hoping to resell it to the company at an exorbitant profit, it is called ________.

A) phishing
B) cybersquatting
C) domain tasting
D) online identity-theft

Question 59

Which of the following is a measure of the satisfaction level of website users?

A) the extent to which a user can accomplish simple tasks on the first visit to the site
B) how quickly and efficiently a user performs tasks after learning the site's basic design
C) the number of mistakes users make when they attempt to accomplish a task and how easily they can recover from those mistakes
D) the ratings of individual experiences on the website by the users

Question 60

Which of the following elements of website usability measures the extent to which a user can accomplish simple tasks on the first visit to the website?

A) memorability
B) error rates
C) ease of learning
D) efficiency

Question 61

________ refers to the part of a website template that controls the fonts and colors which appear when an editor identifies some text as a page heading, content management system, a paragraph title, or some other style.

A) Cascading style sheets
B) Hypertext markup language
C) Scalable vector graphics
D) Javascript

Question 62

Which of the following web browsers is not widely used on PCs, but installed on many mobile phones due to its "lightweight" footprint?

A) Mosaic
B) Netscape Navigator
C) Opera
D) Apple Safari

Question 63

The buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between businesses, consumers, governments, or nonprofits is called ________.

A) Internet marketing
B) online transaction processing
C) e-commerce
D) inventory management

Question 64

A(n) ________ is a large group of software products that helps manage digital content in collaborative environments.

A) content management system
B) web hosting service
C) digital dashboard
D) enterprise information system

Question 65

The original language used to create web pages is called ________.

A) Javascript
B) AJAX
C) hypertext markup language
D) Basic

Question 66

Software developers must test their code in one browser after another, because ________.

A) browser developers add special features and proprietary tags that work only with their own browser
B) it is made mandatory as per the Web Accessibility Initiative
C) most browser developers use hypertext markup language to specify the format of web pages
D) users prefer using different browsers for different purposes

Question 67

________ is a mix of technologies that builds on Javascript and draws on live data to create interactive online displays.

A) HTML
B) PHP
C) AJAX
D) OLAP

Question 68

Which of the following statements is true of content management systems?

A) A web content management system supports website development and maintenance for smaller teams.
B) A web content management system enables people with limited web development skills to contribute to a website from anywhere in the world.
C) A web content management system allows contributors to a website to create their own look and feel for the site that is often distinct from the designer's templates.
D) A web content management systems creates personalized development environments for designers such that two people trying can edit the same page at the same time.

Question 69

Which of the following web browsers is the dominant browser for Macintosh computers?

A) Google Chrome
B) Mozilla Firefox
C) Apple Safari
D) Opera

Question 70

A(n) ________ is a software application that retrieves, interprets, and displays web resources.

A) communications protocol
B) search engine
C) web browser
D) uniform resource identifier

Question 71

________ is an international body that establishes and publishes standards for programming languages used to create software for the web.

A) Internet Corporation for Assigned Names and Numbers
B) Web Accessibility Initiative
C) International Software Developers Association
D) World Wide Web Consortium

Question 72

Which of the following is used by web designers to add rich media, animations, and interactivity to websites?

A) the TCP/IP suite
B) the Flash development platform
C) the Graphical User Interface
D) hypertext markup language

Question 73

Which of the following will NOT improve the web accessibility of a site?

A) adding alternative text tags for every image
B) implementing forms that require a mouse click
C) using self-explanatory links
D) making bold headings, short paragraphs, and orderly paragraph arrangements

Question 74

Which of the following is NOT true about assistive technologies?

A) Designers should address accessibility issues in the site's information architecture, with design elements that work well with assistive technologies such as screen readers.
B) Making the site more accessible from the beginning broadens the potential base of customers and thus makes good business sense.
C) Organizations can make the website more accessible by building in accessibility from the start.
D) Assistive technologies are high-tech devices and software that help people with disabilities, such as screen readers for the visually impaired.

Question 75

Why do designers use flash animations sparingly?

A) They are very expensive.
B) They reduce web accessibility.
C) They can be distracting.
D) They require extensive programming knowledge.

Question 76

Which of the following factors would improve the web accessibility of a site?

A) using fixed text sizes
B) creating text-only alternative versions for devices such as PDA
C) creating very tiny clickable areas
D) implementing forms that require a mouse click

Question 77

The web address originating an e-commerce transaction should show the ________ protocol, indicating that the transmission to that server is encrypted and secure.

A) tls://
B) smtp://
C) https://
D) ssl://

Question 78

________ is a language used to add interactivity to web pages.

A) XML
B) AJAX
C) Hypertext markup language
D) Javascript

Question 79

Devices and software that help people with disabilities, such as screen readers for the visually impaired, are called ________.

A) assistive technologies
B) alternative technologies
C) human performance technologies
D) appropriate technologies

Question 80

________ is the language used for defining data on the web.

A) AJAX
B) Javascript
C) XML
D) Hypertext markup language