Question 1

The last string of letters in the name of a website indicates ________.

Accepted Answer

A)  the name of the individual or organization that owns the site 
B)  the security classification of the web page 
C)  the programming language used to create the web page 
D)  the type of organization or country code 
A)  the name of the individual or organization that owns the site 
B)  the security classification of the web page 
C)  the programming language used to create the web page 
D)  the type of organization or country code D

Question 2

Describe some of the ways in which organizations can facilitate offline relationships through their websites.

Accepted Answer

For many companies such as Royal Bank of Scotland, Takashimaya Department Store in Japan, Abercrombie and Fitch, and Hyatt Hotels, the website's goal is to facilitate and extend offline relationships. To achieve this goal, the site should build customer awareness of the brand and encourage stronger and broader offline connections.
For example, retail stores might offer online buying with in-store pickup, and restaurants provide directions and discount coupons. India's Taj Mahal Hotel website features special deals, event planning, virtual tours, reward programs, and food preference surveys, along with online reservations. Websites for colleges and universities typically create engaging tours for prospective students and portals for current students, faculty, alumni, and staff to facilitate their offline relationship with students. Along with many online self-service applications, the sites include college news, sports scores, access to digital libraries, and online learning support.

Question 3

Which of the following demonstrates a downside of crowdsourcing?

Accepted Answer

A)  Trying to drive up the operating expenses of a rival automobile company, employees at another automobile company clicked repeatedly on the competitor's sponsored link without intending to buy anything. 
B)  An international funding organization for welfare programs in underdeveloped regions removes data from Wikipedia which described some of the allegations of corruption against the organization. 
C)  An organization which hires freelance writers for its web-promotion campaigns finds that the quality of work is often sub-standard. 
D)  A market survey conducted by a home improvement firm revealed that the firm's policy of lowered advertising expenditure and greater focus on generating word-of-mouth publicity had not resulted in the sales targets being met. 
A)  Trying to drive up the operating expenses of a rival automobile company, employees at another automobile company clicked repeatedly on the competitor's sponsored link without intending to buy anything. 
B)  An international funding organization for welfare programs in underdeveloped regions removes data from Wikipedia which described some of the allegations of corruption against the organization. 
C)  An organization which hires freelance writers for its web-promotion campaigns finds that the quality of work is often sub-standard. 
D)  A market survey conducted by a home improvement firm revealed that the firm's policy of lowered advertising expenditure and greater focus on generating word-of-mouth publicity had not resulted in the sales targets being met. B

Question 4

Which of the following is a transmission protocol which specifies that the resource is a web page containing code the web browser can interpret and display ?

Accepted Answer

A)  file transfer protocol 
B)  file exchange protocol 
C)  hypertext transfer protocol 
D)  simple text transfer protocol 
A)  file transfer protocol 
B)  file exchange protocol 
C)  hypertext transfer protocol 
D)  simple text transfer protocol

Question 5

Addictinggames.com offers casual amusement, such as shooting games and celebrity spoofs. The games are free, but the site's ads target the likely players, based on their demographic information. The primary web goal of this organization is to sell products or services.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following elements of website usability describes how quickly a user performs tasks after learning the site's basic design measures?

Accepted Answer

A)  ease of learning 
B)  efficiency 
C)  memorability 
D)  error rates 
A)  ease of learning 
B)  efficiency 
C)  memorability 
D)  error rates

Question 7

The website of Vogue, a hair and beauty salon chain, allows visitors to upload their photographs and try virtual hairstyles and virtual makeovers, as well as locate nearby salons. In this example, the primary web goal of the salon is to ________.

Accepted Answer

A)  inform or entertain the audience 
B)  influence the audience 
C)  sell products or services 
D)  facilitate product comparison 
A)  inform or entertain the audience 
B)  influence the audience 
C)  sell products or services 
D)  facilitate product comparison

Question 8

Click-mapping is used by ad networks to track customer behavior across all their client websites.

Accepted Answer

A) True 
 B)False

Question 9

The ad for a bakery is placed next to an article on the rising rate of diabetes in American youth, in an e-magazine. This is an example of ________.

Accepted Answer

A)  free rider problem 
B)  cybersquatting 
C)  inappropriate product placement 
D)  data harvesting 
A)  free rider problem 
B)  cybersquatting 
C)  inappropriate product placement 
D)  data harvesting

Question 10

________ is a mix of technologies that builds on Javascript and draws on live data to create interactive online displays.

Accepted Answer

A)  HTML 
B)  PHP 
C)  AJAX 
D)  OLAP 
A)  HTML 
B)  PHP 
C)  AJAX 
D)  OLAP

Question 11

Creating text-only alternative versions for devices such as PDA or mobile phone reduces the web accessibility of a site.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is an example of a consumer to consumer e-marketplace?

Accepted Answer

A)  An airline gives a traveler best travel and ticket offers in response to the traveler's post on the airline's website that she wants to fly from New York to San Francisco. 
B)  An author who writes book reviews, posts links to books on Amazon.com on her website, and receives revenues from successful sales to her blog subscribers. 
C)  A person posts information about furniture he wishes to sell on eBay and sells it to another individual who views that eBay page. 
D)  A business owner calculates the tax he has to pay to the IRS through an interactive tool on its website and makes the payment via wire transfer from the same site. 
A)  An airline gives a traveler best travel and ticket offers in response to the traveler's post on the airline's website that she wants to fly from New York to San Francisco. 
B)  An author who writes book reviews, posts links to books on Amazon.com on her website, and receives revenues from successful sales to her blog subscribers. 
C)  A person posts information about furniture he wishes to sell on eBay and sells it to another individual who views that eBay page. 
D)  A business owner calculates the tax he has to pay to the IRS through an interactive tool on its website and makes the payment via wire transfer from the same site.

Question 13

A website that facilitates transactions by bringing together buyers and sellers from all over the world is called a(n) ________.

Accepted Answer

A)  e-marketplace 
B)  intranet 
C)  wide area network 
D)  virtual market 
A)  e-marketplace 
B)  intranet 
C)  wide area network 
D)  virtual market

Question 14

After a discussion with his investors, the owner of a newly launched online video site, unlimitedvideos.com, decides that entertaining his audience will be the primary web goal of the website. Which of the following actions will best support his decision?

Accepted Answer

A)  providing free access to quality content and selling advertising space on the website 
B)  publishing videos on the website that supports President Obama to convince people he deserves a second term 
C)  providing facilities in the website that allow visitors to make wishlists and buy videos, movies, and other products online 
D)  offering online purchase of products with in-store pickup 
A)  providing free access to quality content and selling advertising space on the website 
B)  publishing videos on the website that supports President Obama to convince people he deserves a second term 
C)  providing facilities in the website that allow visitors to make wishlists and buy videos, movies, and other products online 
D)  offering online purchase of products with in-store pickup

Question 15

Overall spending for online ad campaigns worldwide is higher than for television.

Accepted Answer

A) True 
 B)False

Question 16

Describe some of the challenges faced by online marketers.

Accepted Answer

Although online marketing offers tremend

Question 17

Describe some of the factors relating to consumers' motivations and buying behavior that influences their level of trust in an e-commerce store.

Accepted Answer

Building trust is a daunting task for le

Question 18

A group of musicians buy a URL, Music4Change.org for their website, which has a unique, numerical IP address assigned to it. After a year, they move their website to a new server with a different IP address. In this situation what happens to the URL of their website?

Accepted Answer

A)  It becomes fragmented. 
B)  It remains the same. 
C)  It needs to be renamed. 
D)  It needs to be registered with the DNS again. 
A)  It becomes fragmented. 
B)  It remains the same. 
C)  It needs to be renamed. 
D)  It needs to be registered with the DNS again.

Question 19

Delegating tasks to large diffuse groups or communities, who often volunteer their contributions, is called ________.

Accepted Answer

A)  third-party marketing 
B)  viral networking 
C)  crowdsourcing 
D)  online analytical processing 
A)  third-party marketing 
B)  viral networking 
C)  crowdsourcing 
D)  online analytical processing

Question 20

A newly launched, Hong Kong based e-commerce website that sells child-care products wants to build trust amongst its target customer segment, women in the age range of 20 to 35 years in China. Which of the following measures would be the most effective in building trust toward the website?

Accepted Answer

A)  "seal of approval" from international organizations 
B)  the store's association with a portal, such as Yahoo! 
C)  favorable endorsements from customers' peers 
D)  higher expenditure on advertising and sales promotions 
A)  "seal of approval" from international organizations 
B)  the store's association with a portal, such as Yahoo! 
C)  favorable endorsements from customers' peers 
D)  higher expenditure on advertising and sales promotions

The last string of letters in the name of a website indicates ________.

Describe some of the ways in which organizations can facilitate offline relationships through their websites.

Which of the following demonstrates a downside of crowdsourcing?

Which of the following is a transmission protocol which specifies that the resource is a web page containing code the web browser can interpret and display ?

Addictinggames.com offers casual amusement, such as shooting games and celebrity spoofs. The games are free, but the site's ads target the likely players, based on their demographic information. The primary web goal of this organization is to sell products or services.

Which of the following elements of website usability describes how quickly a user performs tasks after learning the site's basic design measures?

The website of Vogue, a hair and beauty salon chain, allows visitors to upload their photographs and try virtual hairstyles and virtual makeovers, as well as locate nearby salons. In this example, the primary web goal of the salon is to ________.

Click-mapping is used by ad networks to track customer behavior across all their client websites.

The ad for a bakery is placed next to an article on the rising rate of diabetes in American youth, in an e-magazine. This is an example of ________.

________ is a mix of technologies that builds on Javascript and draws on live data to create interactive online displays.

Creating text-only alternative versions for devices such as PDA or mobile phone reduces the web accessibility of a site.

Which of the following is an example of a consumer to consumer e-marketplace?

A website that facilitates transactions by bringing together buyers and sellers from all over the world is called a(n) ________.

After a discussion with his investors, the owner of a newly launched online video site, unlimitedvideos.com, decides that entertaining his audience will be the primary web goal of the website. Which of the following actions will best support his decision?

Overall spending for online ad campaigns worldwide is higher than for television.

Describe some of the challenges faced by online marketers.

Describe some of the factors relating to consumers' motivations and buying behavior that influences their level of trust in an e-commerce store.

A group of musicians buy a URL, Music4Change.org for their website, which has a unique, numerical IP address assigned to it. After a year, they move their website to a new server with a different IP address. In this situation what happens to the URL of their website?

Delegating tasks to large diffuse groups or communities, who often volunteer their contributions, is called ________.

A newly launched, Hong Kong based e-commerce website that sells child-care products wants to build trust amongst its target customer segment, women in the age range of 20 to 35 years in China. Which of the following measures would be the most effective in building trust toward the website?

Information Systems and People

Systems Development and Procurement

Project Management and Strategic Planning

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Managing Information Resources with Databases

Information Systems for the Enterprise

Ethics, Privacy, and Security

Business Intelligence and Decision Support

Collaborating with Technology

Knowledge Management and E-Learning

Filters

Exam 6: The Web and E-Commerce

The last string of letters in the name of a website indicates ________.

Describe some of the ways in which organizations can facilitate offline relationships through their websites.

Which of the following demonstrates a downside of crowdsourcing?

Which of the following is a transmission protocol which specifies that the resource is a web page containing code the web browser can interpret and display ?

Addictinggames.com offers casual amusement, such as shooting games and celebrity spoofs. The games are free, but the site's ads target the likely players, based on their demographic information. The primary web goal of this organization is to sell products or services.

Which of the following elements of website usability describes how quickly a user performs tasks after learning the site's basic design measures?

The website of Vogue, a hair and beauty salon chain, allows visitors to upload their photographs and try virtual hairstyles and virtual makeovers, as well as locate nearby salons. In this example, the primary web goal of the salon is to ________.

Click-mapping is used by ad networks to track customer behavior across all their client websites.

The ad for a bakery is placed next to an article on the rising rate of diabetes in American youth, in an e-magazine. This is an example of ________.

________ is a mix of technologies that builds on Javascript and draws on live data to create interactive online displays.

Creating text-only alternative versions for devices such as PDA or mobile phone reduces the web accessibility of a site.

Which of the following is an example of a consumer to consumer e-marketplace?

A website that facilitates transactions by bringing together buyers and sellers from all over the world is called a(n) ________.

After a discussion with his investors, the owner of a newly launched online video site, unlimitedvideos.com, decides that entertaining his audience will be the primary web goal of the website. Which of the following actions will best support his decision?

Overall spending for online ad campaigns worldwide is higher than for television.

Describe some of the challenges faced by online marketers.

Describe some of the factors relating to consumers' motivations and buying behavior that influences their level of trust in an e-commerce store.

A group of musicians buy a URL, Music4Change.org for their website, which has a unique, numerical IP address assigned to it. After a year, they move their website to a new server with a different IP address. In this situation what happens to the URL of their website?

Delegating tasks to large diffuse groups or communities, who often volunteer their contributions, is called ________.

A newly launched, Hong Kong based e-commerce website that sells child-care products wants to build trust amongst its target customer segment, women in the age range of 20 to 35 years in China. Which of the following measures would be the most effective in building trust toward the website?

Information Systems and People

Systems Development and Procurement

Project Management and Strategic Planning

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Managing Information Resources with Databases

Information Systems for the Enterprise

Ethics, Privacy, and Security

Business Intelligence and Decision Support

Collaborating with Technology

Knowledge Management and E-Learning

Filters