Deck 11: Quantitative Understanding of Content: Content Analysis

Question 1

Three traditional categories of group behavior are ______.

A) narrative-oriented, group-oriented, and self-centered
B) task-oriented, group-oriented, and self-centered
C) group-oriented, self-centered, and power-oriented
D) narrative-oriented, task-oriented, and self-centered

Answer 1

B

Question 2

A(n) ______ is software written to access web-based software such as social media platforms.

A) API
B) URL
C) ARL
D) UPI

Answer 2

A

Question 3

Content analysis can be applied to magazines and newspapers only.

Answer 3

False

Question 4

Data ______ is necessary to detect any patterns in the raw data and to make any such patterns comprehensible to readers.

A) removal
B) reduction
C) control
D) description

Question 5

To establish a defensible content analysis coding scheme, there must be a system or category in which each unit can be placed.

Question 6

In content analysis shorthand, KWIC means ______.

A) key words in context
B) key words in content
C) knowledge words in context
D) knowledge words in content

Question 7

______ in content analysis can be problematic in terms of relating its findings to the external world.

A) Analysis
B) Control
C) Reliability
D) Validity

Question 8

______-oriented individuals focus on the group's work.

A) Task
B) Group
C) Self
D) Content

Question 9

Procedures for content analysis should be ______.

A) implicit, qualitative, and replicable
B) explicit, qualitative, and replicable
C) explicit, quantitative, and replicable
D) implicit, qualitative, and nonreplicable

Question 10

Developing a ______ means developing a classification system or categories into which each sampled unit can be placed.

A) coding plan
B) analysis scheme
C) analysis plan
D) coding scheme

Question 11

Which of the following is not a step in content analysis?

A) interview the content author or producer
B) develop a research question about communication content
C) define the content to be analyzed
D) select units for coding

Question 12

Which of the following is TRUE of content analysis?

A) Human subjects are involved.
B) It does not address questions of content.
C) It is unobtrusive.
D) It is not useful for comparisons.

Question 13

______ are high-frequency words such as pronouns and prepositions.

A) Stem words
B) Stop words
C) Lemitization
D) Disambiguation

Question 14

______ -oriented individuals work to ensure that the group remains cohesive.

A) Task
B) Group
C) Self
D) Content

Question 15

Manifest means tangible and observable.

Question 16

Which one of the following questions is content analysis unable to answer?

A) Have representations of women in industry changed over time?
B) Does the level of violence depicted on cable television differ from that depicted on network television?
C) What occupations do minority characters mostly play in television comedies?
D) Does violent television content cause insensitivity to violence?

Question 17

Interaction analysis seeks to understand how ______.

A) content analysts interact with content
B) readers interact with written content
C) movie viewers interact with movie content
D) members of a group interact with each other

Question 18

______ is the process of examining a word in its context and assigning it the most appropriate out of several possible meanings.

A) Stemming
B) Stopping
C) Lemitization
D) Disambiguation

Question 19

The first step in content analysis is ______.

A) develop a hypothesis or research question about the content
B) define the content to be analyzed
C) sample the universe of content
D) select units for coding

Question 20

Most content analysts would describe content analysis as ______.

A) qualitative, systematic, and objective
B) quantitative, random, and subjective
C) qualitative, systematic, and objective
D) quantitative, systematic, and objective

Question 21

Developing an analysis scheme means developing a classification system or categories into which each sampled unit can be placed.

Question 22

Cloud storage sites offer web-based storage for web and other content.

Question 23

If individuals coding content disagree on their coding, we can be confident that the coding criteria are clear.

Question 24

Manifest in content analysis means counting what is abstract.

Question 25

Latent in content analysis means counting what is abstract.

Question 26

Content analysis can be used to analyze the behavior of individuals as well as analyzing texts.

Question 27

In content analysis, physical units cannot be operationalized.

Question 28

Content analysis data can be analyzed statistically.

Question 29

Disambiguation is the process of examining a word in its context and assigning it the most appropriate out of several possible meanings.

Question 30

Two ground rules for content analysis are that categories must overlap and all units can be coded twice.

Question 31

Intercoder reliability allows us to determine the degree to which content analysis coders are in agreement.

Question 32

"How many violent acts occur on Game of Thrones?" is a question that content analysis can answer.

Question 33

Content analysis is a quantitative technique for describing the content of communications.

Question 34

Content analysis can be used for analyzing visual content.

Question 35

Typically, human-subjects research approvals are not required for content analysis.

Question 36

Content analysis is a qualitative, systematic, and subjective technique for describing the manifest content of communications.

Question 37

Content analysis can be done using computer software.

Question 38

Content analysis cannot be used in such areas as small group communication and intercultural communication.

Question 39

Defining the unit of analysis to be analyzed is the last step in content analysis.

Question 40

Filler words are high-frequency words such as pronouns and prepositions.

Question 41

Describe and explain, with examples, the steps involved in a content analysis study.

Question 42

How does content analyzing texts differ from analyzing human behaviors?

Question 43

Why is it necessary to start content analysis with a specific research question or hypothesis?

Question 44

Explain the difference between manifest and latent content.

Question 45

Discuss the advantages and disadvantages of content analysis as a way of describing and understanding media content.

Question 46

How does interaction analysis function to understand communication between members of a group?

Question 47

Outline how you would do a content analysis study aimed at describing the portrayal of minority groups in magazine advertising.

Question 48

Outline a content analysis study you would do aimed at exploring the proportion of news to opinion in television newscasts.

Question 49

The first step to a content analysis is developing a research question or hypothesis.

Question 50

Content analysis is described as being quantitative, systematic, and objective. Explain what is meant by each of these terms.

Question 51

What is the purpose of data reduction in content analysis?

Question 52

Explain potential issues with using content-analysis software.

Question 53

Stemming is the process of changing all variations of a word to its stem. For example, fish, fishing, and fisherman could all be stemmed to fish.

Question 54

What are advantages of using content analysis software?

Question 55

Lemmatization groups words together based on their dictionary definition.

Question 56

Write a brief outline of a content analysis study in a topic area that interests you and show the coding scheme you would use to code the content you would be examining.

Question 57

Data reduction is important to detect patterns in raw data.

Question 58

Explain the challenges with both validity and reliability in content analysis.

Question 59

Develop and explain a coding sheet you would use to analyze the use of persuasive appeals in consumer advertising for a product of your choice.

Question 60

Outline how you would do a content analysis study aimed at exploring political bias in a student newspaper.