Question 1

Typically, human-subjects research approvals are not required for content analysis.

Accepted Answer

A) True 
 B)False  True

Question 2

Data reduction is important to detect patterns in raw data.

Accepted Answer

A) True 
 B)False  True

Question 3

The first step in content analysis is ______.

Accepted Answer

A)  develop a hypothesis or research question about the content 
B)  define the content to be analyzed 
C)  sample the universe of content 
D)  select units for coding 
A)  develop a hypothesis or research question about the content 
B)  define the content to be analyzed 
C)  sample the universe of content 
D)  select units for coding A

Question 4

Content analysis is described as being quantitative, systematic, and objective. Explain what is meant by each of these terms.

Accepted Answer

Quantitative means we must count occurre

Question 5

Content analysis can be used to analyze the behavior of individuals as well as analyzing texts.

Accepted Answer

A) True 
 B)False

Question 6

Explain the difference between manifest and latent content.

Accepted Answer

Manifest means tangible and observable.

Question 7

In content analysis, physical units cannot be operationalized.

Accepted Answer

A) True 
 B)False

Question 8

Lemmatization groups words together based on their dictionary definition.

Accepted Answer

A) True 
 B)False

Question 9

The first step to a content analysis is developing a research question or hypothesis.

Accepted Answer

A) True 
 B)False

Question 10

Explain the challenges with both validity and reliability in content analysis.

Accepted Answer

Validity in content analysis can be prob

Question 11

Why is it necessary to start content analysis with a specific research question or hypothesis?

Accepted Answer

Research questions or hypotheses are nee

Question 12

Which of the following is not a step in content analysis?

Accepted Answer

A)  interview the content author or producer 
B)  develop a research question about communication content 
C)  define the content to be analyzed 
D)  select units for coding 
A)  interview the content author or producer 
B)  develop a research question about communication content 
C)  define the content to be analyzed 
D)  select units for coding

Question 13

Developing a ______ means developing a classification system or categories into which each sampled unit can be placed.

Accepted Answer

A)  coding plan 
B)  analysis scheme 
C)  analysis plan 
D)  coding scheme 
A)  coding plan 
B)  analysis scheme 
C)  analysis plan 
D)  coding scheme

Question 14

Procedures for content analysis should be ______.

Accepted Answer

A)  implicit, qualitative, and replicable 
B)  explicit, qualitative, and replicable 
C)  explicit, quantitative, and replicable 
D)  implicit, qualitative, and nonreplicable 
A)  implicit, qualitative, and replicable 
B)  explicit, qualitative, and replicable 
C)  explicit, quantitative, and replicable 
D)  implicit, qualitative, and nonreplicable

Question 15

Manifest means tangible and observable.

Accepted Answer

A) True 
 B)False

Question 16

Most content analysts would describe content analysis as ______.

Accepted Answer

A) qualitative, systematic, and objective 
B)  quantitative, random, and subjective, 
C)   qualitative, systematic, and objective.. 
D)  quantitative, systematic, and objective. 
A) qualitative, systematic, and objective 
B)  quantitative, random, and subjective, 
C)   qualitative, systematic, and objective.. 
D)  quantitative, systematic, and objective.

Question 17

Interaction analysis seeks to understand how ______.

Accepted Answer

A)  content analysts interact with content 
B)  readers interact with written content 
C)  movie viewers interact with movie content 
D)  members of a group interact with each other 
A)  content analysts interact with content 
B)  readers interact with written content 
C)  movie viewers interact with movie content 
D)  members of a group interact with each other

Question 18

Content analysis is a qualitative, systematic, and subjective technique for describing the manifest content of communications.

Accepted Answer

A) True 
 B)False

Question 19

Write a brief outline of a content analysis study in a topic area that interests you and show the coding scheme you would use to code the content you would be examining.

Accepted Answer

This question will not have a

Question 20

______ -oriented individuals work to ensure that the group remains cohesive.

Accepted Answer

A)  Task 
B)  Group 
C)  Self 
D)  Content 
A)  Task 
B)  Group 
C)  Self 
D)  Content

Typically, human-subjects research approvals are not required for content analysis.

Data reduction is important to detect patterns in raw data.

The first step in content analysis is ______.

Content analysis is described as being quantitative, systematic, and objective. Explain what is meant by each of these terms.

Content analysis can be used to analyze the behavior of individuals as well as analyzing texts.

Explain the difference between manifest and latent content.

In content analysis, physical units cannot be operationalized.

Lemmatization groups words together based on their dictionary definition.

The first step to a content analysis is developing a research question or hypothesis.

Explain the challenges with both validity and reliability in content analysis.

Why is it necessary to start content analysis with a specific research question or hypothesis?

Which of the following is not a step in content analysis?

Developing a ______ means developing a classification system or categories into which each sampled unit can be placed.

Procedures for content analysis should be ______.

Manifest means tangible and observable.

Most content analysts would describe content analysis as ______.

Interaction analysis seeks to understand how ______.

Content analysis is a qualitative, systematic, and subjective technique for describing the manifest content of communications.

Write a brief outline of a content analysis study in a topic area that interests you and show the coding scheme you would use to code the content you would be examining.

______ -oriented individuals work to ensure that the group remains cohesive.

Getting Started: Possibilities and Decisions

First Decisions: From Inspiration to Implementation

Ethics: What Are My Responsibilities As a Researcher

You Could Look It Up: Reading, Recording, and Reviewing Research

Measurement: Research Using Numbers

Sampling: Who, What, and How Many

Summarizing Research Results: Data Reduction and Descriptive Statistics

Generalizing From Research Results: Inferential Statistics

Surveys: Putting Numbers on Opinions

Experiments: Researching Cause and Effect

Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More

Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography

Research Results in Print and Online: Writing and Presenting for Scholarly and Other Publics

Filters

Exam 11: Quantitative Understanding of Content: Content Analysis

Typically, human-subjects research approvals are not required for content analysis.

Data reduction is important to detect patterns in raw data.

The first step in content analysis is ______.

Content analysis is described as being quantitative, systematic, and objective. Explain what is meant by each of these terms.

Content analysis can be used to analyze the behavior of individuals as well as analyzing texts.

Explain the difference between manifest and latent content.

In content analysis, physical units cannot be operationalized.

Lemmatization groups words together based on their dictionary definition.

The first step to a content analysis is developing a research question or hypothesis.

Explain the challenges with both validity and reliability in content analysis.

Why is it necessary to start content analysis with a specific research question or hypothesis?

Which of the following is not a step in content analysis?

Developing a ______ means developing a classification system or categories into which each sampled unit can be placed.

Procedures for content analysis should be ______.

Manifest means tangible and observable.

Most content analysts would describe content analysis as ______.

Interaction analysis seeks to understand how ______.

Content analysis is a qualitative, systematic, and subjective technique for describing the manifest content of communications.

Write a brief outline of a content analysis study in a topic area that interests you and show the coding scheme you would use to code the content you would be examining.

______ -oriented individuals work to ensure that the group remains cohesive.

Getting Started: Possibilities and Decisions

First Decisions: From Inspiration to Implementation

Ethics: What Are My Responsibilities As a Researcher

You Could Look It Up: Reading, Recording, and Reviewing Research

Measurement: Research Using Numbers

Sampling: Who, What, and How Many

Summarizing Research Results: Data Reduction and Descriptive Statistics

Generalizing From Research Results: Inferential Statistics

Surveys: Putting Numbers on Opinions

Experiments: Researching Cause and Effect

Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More

Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography

Research Results in Print and Online: Writing and Presenting for Scholarly and Other Publics

Filters